Meet the man behind the momos that have taken Kolkata and social media by storm – Rinchen Wangdi Bhutia! Rinchen, originally from Sikkim, isn’t just another cloud kitchen owner. This Sikkemese home chef’s infectious personality and genuine love for cooking shine through in his daily vlogs, captivating hearts across India.

In every vlog, Rinchen warmly greets his audience with a simple, “Namaste, mera naam Rinchen hai aur mein Kolkata main cloud kitchen chalata hoon” (Hello, my name is Rinchen and I run a cloud kitchen in Kolkata).

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A post shared by Rinchen Wangdi Bhutia (@vlogginkitchen)

Rinchen’s journey began after completing his studies in Sikkim. He tried his hand at various jobs, from BPOs to aviation, but something was missing. In 2023, he took a leap of faith and quit his banking job. Back in Sikkim, with a passion for cooking simmering, Rinchen started creating cooking reels. Inspired by his Sikkimese heritage, he showcased the art of momo-making, a skill practically inborn for him. Rinchen’s talent for momos was undeniable, but his reels highlighted more than just deliciousness. His simple, down-to-earth vlogging style resonated with viewers. He quickly realized Sikkim wasn’t the ideal market for his momos, so Kolkata, the momo haven, beckoned.

Rinchen returned to Kolkata, researched cloud kitchens, and with the support of friends, launched “Rinchen’s Momo.” His momos, boasting juicy fillings and perfectly thin wrappers, were an instant hit. He experimented with shapes and colors, introducing the now-famous rose momos.

His vlogs showcase not just his momo mastery but also his love for his adopted city. His viewers often see him enjoying delectable Bengali dishes, with “shukto” being his recent favorite.

Rinchen’s rise to fame has been nothing short of meteoric. He now juggles two Instagram accounts – one for his business with over 71.8K followers and another for his vlogs boasting a massive 371k audience! All within a few short months!

He attributes his success to Kolkata’s love for momos and his commitment to authenticity. Despite being a one-man army, Rinchen strives to fulfill every order, handling everything from grocery shopping to cooking and packing.

Recently, he was even invited as a guest judge on the Bengali reality cooking show hosted on @zeebanglaofficial; Randhane Bandhane.

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A post shared by Rinchen Wangdi Bhutia (@vlogginkitchen)

This social media star from Sikkim is a local celebrity. He is a source of pride for his family, even if his father, a teacher, jokingly questions his unconventional career path.

Rinchen Wangdi Bhutia is proof that following your passion can lead to delicious success. So, the next time you crave momos in Kolkata, be sure to check out Rinchen’s Momo and experience the taste of social media fame in every bite!

The internet thrives on trends, and few have taken off quite like mukbang. These online broadcasts feature people consuming massive amounts of food while interacting with viewers. But what started as a niche phenomenon in South Korea has become a global sensation, capturing the hearts (and stomachs) of viewers in India, and Indian creators as well.

So, what’s a “Mukbang”?

The term “mukbang” comes from the Korean words “muk-ja” (eating) and “bang-song” (broadcast). These mukbang videos likely stemmed from South Korea’s unique social culture. The country has a high prevalence of single-person households, and mukbangs offered a sense of virtual companionship during meals. The trend also tapped into the popularity of ASMR, with the sounds of crunching, slurping, and satisfied sighs offering a surprisingly relaxing experience for viewers.

The Mukbang trend travelled from South Korea to India quickly!

The 2010s saw mukbang explode in popularity across Asia. India, with its own growing internet audience and a similar rise in single living, proved fertile ground for the trend. Here, mukbang’s resonated for different reasons. To begin with, anyone who watched K-dramas, quickly caught on to the mukbang trend. There’s something about watching someone eat a delicious meal in a K-drama that makes you want to eat while binge-watching as well. For many young people living away from home, especially in college, watching a mukbang with a friendly host felt like sharing a meal with a friend. For others, watching another person eat and enjoy their food often helps in stimulating their own lack of appetite.

The sheer variety of food showcased in mukbangs also captured viewers’ interest. Indian mukbang creators often delve into regional specialties, allowing viewers to experience cuisines from across the vast country. Additionally, some Indian mukbang YouTubers incorporate cooking demonstrations, offering viewers a chance to learn alongside the visual feast.

If you haven’t watched a Mukbang yet, here are some Indian creators with mouth-watering content:

Ashifa ASMR (Ashifa)

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A post shared by Ashifa ASMR | Beauty, Makeup & Food ASMR Eating Mukbang (@ashifaasmr)

A pioneer in the Indian mukbang scene, Ashifa’s channel features her devouring copious amounts of food, the chomping and slurping sounds creating a uniquely satisfying ASMR experience. Her videos rack up millions of views, showcasing the power of a captivating personality and, of course, delicious Indian street food. This mukbang creator from Tamil Nadu currently has 608K subscribers on her YouTube and 271K followers on Instagram.

MaddyEats (Madhuri Lahiri)

Known for her infectious enthusiasm and impressive appetite, Madhuri Lahiri’s channel boasts over 5.03 million YouTube subscribers. Her fans adore her big bites and the eye-catching delicacies she features. Watch any of MaddyEats food challenges and you’re sure to end up craving the same food as well!

Foodie JD

This mukbang creator with 778K subscribers stands out for her clean eating style. Unlike many others, Foodie JD or Jyoti Joshi, finishes all her food, and her fans appreciate her dedication. From vegetarian delights to decadent desserts, her YouTube channel, Foodie JD, showcases a diverse range of dishes. But what truly makes her stand out is her remarkably neat and tidy approach to eating, a refreshing contrast in the world of messy mukbangs.

Food Shood with Bijan

Don’t be fooled by the simple beginnings – Bijan from Tripura started his YouTube channel purely for financial reasons. However, his down-to-earth approach and focus on Indian cuisine have resonated with viewers. His channel, “Food Shood with Bijan,” features videos of him (sometimes joined by others like his mother) enjoying delicious meals, often garnering millions of views. With over 661,000 subscribers, Bijan is a star in the Indian mukbang scene.

Today, mukbangs are a prominent part of the Indian online landscape. Viewers describe a range of emotions when tuning in. Some find the act of watching someone eat strangely comforting, a virtual dinner companion for their solitary meals. For others, the sheer volume of food is a source of amusement and a way to vicariously indulge in a cheat day fantasy. Regardless of your reason, tuning into a mukbang is definitely going to get you hungry in no time!

Who’s your favourite Mukbang Creator in India?

Bengali food has many mouth-watering dishes that will leave you in awe. Especially sweet dishes like rasgulla, bhapa doi, chum chum, ras-malai, and the list goes on. There is a never-ending craving for Bengali dishes. Your Bengali food content creators search comes to an end because we’ve got you covered with best ones right here!

Let’s dive deep into the journey of Bengali food bloggers:

Bong Eats – bongeats

Instagram followers: 202K

YouTube subscribers: 1.58M

Saptarshi Chakraborty and Insiya Poonawala run Bonng Eats. They love making videos for Instagram and YouTube on Kolkata Cuisines. Furthermore, They cook traditional Bengali recipes prepared at home and the most loved recipes of myriad streets, cabins, and restaurants in the city. They share their love for shorshe ilish, chingri malai curry, and mishti doi. 

Bong Eats came into existence in November 2016 as a side project while. However, we pursued our tech and book publishing careers, respectively. Saptarshi Chakraborty and Insiya Poonawala taught themselves video production—from scratch to shooting, lighting, editing, colour grading, sound design, branding, and promotion.
In 2021, they quit their full-time jobs because Bong Eats needed more time and attention than ever.
They make Bengali home-style family recipes. They love to convert recipes into easy steps so that anyone can make them with any level of skill and can master them, too.
Bong Eats is passionate about different food elements. However, from procuring and processing ingredients to cooking them to the social, political. cultural significance culinary habits have on societies and communities.

Bong Eats Bagla is another channel where they post recipes in their love language, Bengali –  their mother tongue.

Binita Das – __justanothercook__

Instagram followers: 173K

YouTube subscribers: 4.08K

Binita Das is an engineering student following her dream of becoming a passionate chef/food editor. She is a self-taught cook who has given her all to cooking and baking.
Binita has been making food video content for the past year on different social media platforms. She claims that Making food look good, relatable, and aesthetically pleasing is her topmost priority. She is hungry to know more about different types of cuisines and create something new and exciting out of it.

Binita is a Kolkata-based home chef who loves to cook homely Bengali meals. From cooking some restaurant-style fancy and delicious Golda Chingr Malaikari 🦞 to yummy Pithe Puli to mouth watering Roasted Chicken Chilli to a lot more flavours of Bengal. 

She also has an Amazon affiliate marketing link wherein she recommends products she uses. However, she gets a commission if people buy products from that link. 

Riya D – hyangla_bibi

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A post shared by Riya D | Home Chef | Kolkata Blogger (@hyangla_bibi)

Instagram followers: 90.2K

YouTube subscribers: 1.11K

Riya D is a Kolkata-based food content creators and Home Chef. Her mission is to teach you how to “Cook-Easy.” 

She is an Engineer by profession and a Culinary Artist by passion. She believes in, “Living by own in the city of joy, in”. 

From unique and fusion Bengali dishes like Lichur Payesh, Chingri Bata. Furthermore, Macher Dim Bhaja to Mangsher Jhol, Posho Diye Alu Bhaja and Chire Aam Doi. Moreover, she brings Bengali food content creators to your plate. Follow Chef Riya D for lip-smacking recipes!

Arpita Das – weekend_flavours_

Instagram followers: 303K

YouTube subscribers: 6.28K

If Bengali food excites you and makes you feel hungry, you should definitely follow Arpita Das. If you are crazy about cooking delicacies, you’ll fall in love with “Weekend _Flavours by Arpita Das.”

Arpita is a Professional Painter and Foodie. By birth she is an Indian, Now living in Singapore. She loves sharing her knowledge of cooking, which is simple and innovative, showcased on ‘Weekend_Flavours.’

Do you wish to try out new bengali recipes or want some entertainment? Then you should definitely subscribe to Weekend Flavours YouTube channel and follow weekend_flavours on Instagram. Her detailed videos show the ingredients and instructions with the detailed cooking process. Check her profile for mouthwatering recipes!

Arpita Das is a Singapore-based Bengali Chef and cooking is therapy for her. What could be a better love language than your mother tongue? She creates most of her high-quality video recipes in Bengali. As a non-vegetarian food fan, as she loves cooking it too. The way she plates those lip-smacking dishes made by her looks tempting even to vegetarians. 

The Bong Gastronomist – the_bong_gastronomist

Instagram followers: 210K

YouTube subscribers: 28.6K

Subham and Tulika run The Bong Gastronomist, Your friendly neighborhood foodies with a tagline- Live life food size!

They are home chefs exploring the beautiful cities of Kolkata and Howrah. 

They cook dishes like Kolkata Style  Chicken Biryani, Classic Bengali Fried Rice with Chicken Kosha, Borhani / Burhani – A spicy yogurt-based cooler, Thakur Barir Ranna – Niramish Kofta Pulao, March er Dim er Bora. Furthermore, Fritters made using Fish Eggs from freshwater fishes like Katla or Rui and much more. However, They make short videos with easy-to-cook recipes. 

They had collaborated with Spencer Retail, where you can purchase fresh ingredients for cooking amazing Bengali recipes.

Check here:

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A post shared by Subham & Tulika | Food Blogger (@the_bong_gastronomist)

Which recipe are you trying today?