Aaj Tak Becomes First Mainstream Indian News Channel to Cross 15 Million Followers on Instagram

In a notable development within India’s digital media space, Aaj Tak has become the first mainstream news channel in the country to cross 15 million followers on Instagram. This milestone reflects the growing trend of audiences consuming news through social media platforms, particularly in short, visual formats that suit mobile viewing.

Aaj Tak’s Expansive Online Presence

The channel’s digital footprint extends well beyond Instagram. Aaj Tak has over 26 million likes and 37 million followers on Facebook, along with a massive 70.8 million subscriber base on YouTube. These numbers place it among the most-followed news brands globally, not just in India.

The Strategy Behind the Growth

A key factor contributing to this growth is the channel’s approach to digital content. On Instagram, Aaj Tak has adapted its strategy to include breaking news, brief explainers, reels, and updates tailored for a fast-scrolling audience. This mirrors a broader shift in how news is packaged and consumed—visually engaging, concise, and easy to access on the go.

The Evolution of News on Social Media

This shift highlights how traditional media outlets evolve to remain relevant in an increasingly digital-first environment. Once seen mainly as a platform for lifestyle and entertainment content, Instagram is now becoming an essential space for news consumption, especially among younger audiences.

Beyond Numbers: Trust and Engagement Matter

While the follower count marks a significant achievement, it also prompts a deeper look into how news platforms build engagement, credibility, and trust in the digital space. As media outlets compete for online attention, they must focus not just on growing numbers but on communicating information effectively and serving the needs of a diverse, constantly evolving audience.