J-Hope’s Sister Jung Ji-woo Launches Beauty Brand in India, Explores Delhi

Jung Ji-woo, the elder sister of BTS member J-Hope, visited India to launch her beauty brand NeafNeaf, marking a significant step in her international business expansion. On December 15, she shared a series of Instagram photos documenting her trip, featuring herself in a traditional off-white salwar kameez accessorized with silver jhumkas, a modern wrist cuff, and traditional juttis. And ARMY (BTS fans) went crazy!

Who is Jung Ji-woo?

As a multifaceted entrepreneur, Ji-woo has built a diverse business portfolio. She is the CEO of AJ Look, a fashion company, and owns Fun The Mental, an eyewear brand. Her latest venture, NeafNeaf, is a beauty line she introduced to the Indian market during this trip. With 10.5 million Instagram followers, Ji-woo has established herself as a prominent influencer in the fashion and lifestyle space.

Launching NeafNeaf on Kindlife India

The launch of NeafNeaf in India highlights the expanding global market for beauty and lifestyle brands, and Ji-woo’s strategic approach to international business development. As she continues to build her brand across different markets, her trip to India stands out as a notable milestone in her professional journey. And, also goes to show just how far K-beauty has come in the Indian market!

During her Delhi visit, Ji-woo explored several iconic locations, including the historic Qutub Minar. Her Instagram post showcased her in carefully chosen traditional Indian attire, demonstrating an appreciation for local culture while promoting her brand. The photos quickly gained traction among her followers and the global BTS fan community, known as ARMY.

Also…Is J-Hope releasing an album soon?

Ji-woo’s brother J-Hope, a key member of the global phenomenon BTS, recently completed his mandatory military service, returning on October 17. Since his return, he has been actively pursuing solo projects. In March, he released the mini-album HOPE ON THE STREET Vol.1, accompanied by a six-episode documentary series. Fans speculate that a potential new album release is happening in 2025, though BIGHIT MUSIC has not officially confirmed these rumors.

For now J-Hope’s fans in India will just have to wait and see. Meanwhile, stay tuned to see if his sister Ji-woo shares more from the India trip!