Entertainment
BGMI teams up with Sidharth Malhotra starrer Yodha
After collaborating with Ranveer Singh, BGMI has now teamed with Dharma Productions’ Yodha starring Sidharth Malhotra.
Off late, BGMI has been collaborating with Bollywood fraternity to connect with the filmy side of Indian gamers.
Team Yodha is going all out with the promotions before the release. The makers have been pulling off some unique marketing strategies. Futhermore, and now the latest is a collaboration with Battlegrounds Mobile India (BGMI).
Yes, as per reports, Krafton has partnered up with Dharma Productions to bring an “unparalleled entertainment experience to the BGMI community”, which is set around the studio’s upcoming movie, Yodha set to release on March 15, 2024. They are trying to blend Bollywood and gaming through this collaboration and hope to provide fans with a “one-of-a-kind experience”.
As a part of the collaboration, Krafton has added new in-game content based on the Yodha movie theme.
Players can now participate in the newly added Yodha Challenge in ‘Play & Win’ section and win in-game rewards on completing the ‘Yodha-like challenges. The collaboration also brings special in-game banners showcasing Yodha’s essence across BGMI’s virtual landscapes between March 8 and March 10.
Reportedly, Krafton will also host a social media contest for BGMI players, offering them a chance to win and meet Sidharth Malhotra as well as their favourite gaming influencers. The content is set to go live soon on official social media platforms.
Take a look!
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Yodha stars Raashii Khanna as the leading lady. The film also stars Disha Patani and Ronit Roy in pivotal roles. Moreover, the action thriller was written and directed by Sagar Ambre and Pushkar Ojha.
Stay tuned to Reelstars for more updates!
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