BIG FM Ropes In Actor Jay Soni as India’s First Digital Jockey for Gujarat

BIG FM is taking a fresh leap into the digital space by introducing something new, a Digital Jockey. And guess who’s been brought on board? Popular actor Jay Soni! He’s officially India’s first Digital Jockey and will represent Gujarat in this exciting new role.

Gujarat Diaries: A Cultural Journey with Jay Soni

Jay Soni will take audiences on a journey through Gujarat’s rich culture, traditions, and modern-day vibes through a special digital series called Gujarat Diaries. From inspiring stories to interesting chats with local artists, entrepreneurs, and changemakers, everything will be packed into this new-age content experience. And no, this won’t be limited to radio. It’s all set to go live across BIG FM’s YouTube, social media, and podcast platforms.

A Full-Fledged Digital Rollout

This move is part of BIG FM’s broader digital push under its philosophy, Dhun Badal Ke Toh Dekho, which aims to mix storytelling with innovation. By tapping into local flavours and presenting them in a digital-first format, BIG FM hopes to connect more deeply with its audience and give advertisers a more engaging platform, too.

A Personal Connection

Jay Soni, who’s super excited about the role, says it’s a great way to reconnect with his roots and showcase Gujarat in a refreshing light. And here’s the best part — this Digital Jockey concept isn’t stopping with Gujarat. BIG FM plans to expand this format to more regions soon.

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