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Sara Tendulkar Becomes The Face Of Korean Beauty Brand ‘Laneige’

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Sara Tendulkar Becomes The Face Of Korean Beauty Brand ‘Laneige’

The emerging fashionista and social media sensation Sara Tendulkar, daughter of Legendary cricketer Sachin Tendulkar, has become a brand ambassador for the Korean beauty brand, Laneige. Sara has embarked on this new venture with Laneige to support the brand’s mission in India.

Sara Tendulkar represents the brand’s values of natural and sustainable beauty while bringing to life the brand belief that everyone should shine with a unique inner and outer glow that is as distinct as their individuality. Along with the announcement of a new Brand Ambassador, Laneige unveiled its Bouncy and Firm Sleeping Mask.

I am thrilled to be part of Laneige’s family

An elated Sara Tendulkar, Brand Ambassador, Laneige India, commented, “I am thrilled to be part of Laneige’s family. As someone with a biomedical background that makes way for a keen understanding of quality as well as a personal passion for skincare, I admire the brand’s commitment to innovation and have been using their products for quite a while. It brings me immense excitement and humility to partner with Laneige, as their core belief in the radiance of each person’s unique individuality resonates deeply with me.”

At the launch, Paul Lee, Managing Director & Country Head of Amorepacific India, added, “Laneige proudly announces Sara Tendulkar as its Brand Ambassador, embracing her vibrant energy. Sara symbolizes the modern, self-assured youth advocating that beauty transcends mere appearances. With Sara onboard, Laneige aims to connect with a broader audience.”

Mini Sood Banerjee, Assistant Director & Head of Marketing and Training Amorepacific India said, “As Laneige’s journey evolves, we are thrilled to welcome Sara Tendulkar into our family as the embodiment of timeless grace and modern elegance. Her vibrant spirit and innate charm perfectly resonate with Laneige’s commitment to empowering individuals to embrace their unique beauty. Together, we embark on a new chapter, celebrating authenticity and the transformative power of skincare.”

“We are delighted to announce Sara Tendulkar as the new Brand Ambassador for Laneige,” said Sally Lee, Brand General Manager of Laneige India. Sara’s luminous charm and timeless elegance resonate deeply with our brand’s values. Sara’s deeper integration into the Laneige experience marks a remarkable milestone, fostering deeper connections with a burgeoning generation of consumers.”

Laneige is a brand that specializes in moisture research. They have developed advanced water complexes that are dedicated to creating intelligent skincare solutions for all skin types. With a range of products developed to address different skin concerns due to stress and a hazardous environment, Laneige offers solutions that awaken your skin’s ultimate moisture potential.

The Laneige and Sara Tendulkar partnership is poised to make a significant impact on the skincare industry in India. It offers consumers access to innovative and high-quality skincare products that are designed to meet their specific needs.

Dharini Sanghavi is an entertainment journalist, and mom to a son. She has more than 13 years of experience and has worked with TellyChakkar and Koimoi. She is a social bird and is self-motivated by nature!

Entertainment

The Bizarre Bazaar of Instagram Trends

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The Bizarre Bazaar of Instagram Trends

Instagram was a photo-sharing app, but today, it has evolved into an ecosystem of entertainment, shopping, and occasionally, outright absurdity. With over a billion users scrolling through posts and reels daily, this platform has too much to offer kids and adults. With powerful influence comes questionable trends; some are so head-scratchingly bizarre that they deserve […]

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How Can Social Media Shape The Fate Of Movies?

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How Can Social Media Shape the Fate of Movies?

From the golden age to the current digital cinema revolution, movies were promoted and underwent an extraordinary transformation. Today it is driven by the unstoppable force of social media. It opened new roads for filmmakers and audiences alike but has challenges.Let’s explore the world of movie promotion and reviews in the social media. Every tweet, […]

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Waves OTT: A New Wave Streaming Platform In The Indian Market

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Waves OTT: A New Wave Streaming in Indian Market

Over-the-top (OTT) streaming is taking over the Indian movie, series, and shows market. Platforms like Netflix, Disney+ Hotstar, and Amazon Prime Video hold supreme power and money. The launch of Prasar Bharati’s Waves is an exciting growth in India’s digital entertainment landscape. The platform blends the old-school charisma of Doordarshan and Akashvani with a contemporary […]

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