Entertainment
Spotify Inks New Multi Year Deal With Podcaster Joe Rogan
Spotify Technology SA has hit the play button on a fresh, multi-year deal with the comedic maestro and podcast virtuoso, Joe Rogan. The agreement aims to bump up the platform’s advertising revenue by amplifying the popularity of “The Joe Rogan Experience,” an exclusive Spotify podcast since 2020.
Since its debut in 2009, Rogan’s show has claimed its throne as the most-listened-to podcast worldwide. However, breaking free from exclusivity, Spotify has orchestrated plans to share Rogan’s insightful dialogues on platforms like Apple, Amazon, and YouTube.
Rogan, known for orchestrating candid conversations with political bigwigs, business magnates, and A-list celebrities, has become a symphony of voices featuring luminaries such as Quentin Tarantino, Miley Cyrus, and Tesla’s maestro, Elon Musk.
Spotify, the Sweden-based melody master, orchestrates this move to strike a chord in its advertising symphony. The company’s focus on boosting ad revenue through the Spotify Audience Network has paid off, with a staggering 232% surge in overall podcast consumption since securing Rogan’s exclusivity. Last year, Spotify’s revenue crescendoed by an impressive 80%, harmonizing with its podcast endeavors.
The multi-year deal with Rogan, akin to a blockbuster hit, is rumored to be valued at up to $250 million. The pact includes an upfront minimum guarantee and a melodious revenue-sharing agreement based on ad sales, according to the Wall Street Journal.
While Spotify chose to remain tight-lipped about the deal’s specifics, they refuted the reported value, stating it was inaccurately estimated. Spotify’s podcast journey, evolving since its podcast inception in 2015, reached a crescendo in 2019, marked by acquisitions of podcast networks Gimlet Media and Anchor FM. The company further tuned its strategy by striking exclusive deals with luminaries like Kim Kardashian and former U.S. President Barack Obama.
Entertainment
How to Be Funny Without Trying (Hint: Ashish Chanchlani Knows How)
Have you ever watched a video that made you laugh so hard you nearly fell off your chair? That’s the magic of Ashish Chanchlani, a name synonymous with comedy in the digital age. What began as a passion project has grown into a comedic empire that tickles the funny bones of millions around the globe. […]
Entertainment
Vir Das Plays Sima Aunty and Meets an IIT Graduate Driving Uber
You know those chance encounters that leave you thinking for days? Well, comedian Vir Das just had two such moments that’ll warm your heart – and maybe make you laugh a little too. When Your Uber Driver Has More Degrees Than Your Family WhatsApp Group During a recent stop in San Jose for his “Mind […]
Entertainment
The Gender Divide in Social Media News Influencers: A Closer Look
In the last decade or so, social media emerged as a quick and critical platform in the vast realm and landscape of News. However, numerous studies highlight a significant gender disparity among news influencers, and the consensus is that “men predominantly occupy the space.” Let’s do a deeper dive into this. Pew Research Center’s Findings […]
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