Entertainment
Top 5 Gen Z Influencers Shaking Up India’s Social Media Scene
Gen Z influencers, a veritable powerhouse of talents, bring a one-of-a-kind blend of enthusiasm, determination, and novel concepts to the table. Their enthusiasm and drive are unparalleled. The influencers and vibrant voices of Generation Z shape trends, perceptions, and consumer behaviour in the dynamic landscape of social media. As they harness the power of platforms like TikTok, Instagram, and YouTube, these Gen Z influencers are not only setting new standards for engagement but also advocating for causes that resonate deeply with their audience.
Here are five up-and-coming Gen Z influencers who are making heads turn:
Dev Raiyani
In 2014, Dev Raiyani set out on his adventure in the world of social media by diving into Instagram. His initial post struck a personal chord, featuring a simple yet relatable photo of him savouring chocolate. He stepped into the world of content creation and swiftly made a name for himself as a leading comedy creator on platforms such as IGTV and TikTok. With his undeniable charisma and flair for creativity, he has captivated a substantial audience, amassing over 394K followers on Instagram.
Dev Raiyani, originally from India, has relocated to the vibrant city of Los Angeles, California. He has maintained close ties to his home country even after moving. Dev Raiyani’s TikTok video, where he listed Indian celebrities he would gladly give his heart to, captured considerable attention, amassing views over 300,000. This clip highlighted his engaging and clever approach that resonated with viewers. His entertaining content seamlessly weaves together popular culture references and his distinctive comedic style, enchanting a wide-ranging audience. He has crafted an impressive collection of official singles that have garnered love and appreciation from countless fans and fellow music lovers alike.
Dev Raiyani on YouTube: @devraiyani
Dev Raiyani on Instagram: @devraiyanii
Srishti Garg
Srishti Garg, a young and talented content scriptwriter and creator, is well-known for her witty and relevant content. Her straight-faced videos, filled with humor, sarcasm, and important life lessons, gained her popularity. She is one influencer who is bridging the gap between Generation Z and millennials because, as she stated in an interview, she relates to both groups equally.
Srishti’s Instagram account is popular for its lighthearted content and occasional hilarious videos. Her content is unique. If you’re having a rough day, we suggest you binge-watch her videos. She has 426K followers on Instagram. She has worked alongside Bollywood celebrities, including Vidya Balan, Shraddha Kapoor for Disney+ Hotstar, and My Glamm.
Srishti Garg on YouTube: @srishtigargg
Srishti Garg on Instagram: @srishtigargg
Tarini Shah
Tarini started her YouTube account in March 2018. Since then, her entertaining and diverse content has made her prominent. She is famous for her TikTok lip-sync videos, having over 120,000 followers and 6 million likes. One of her TikTok highlights is lip-synching to Megan Nicole and Jason Chen’s cover of Jason Derulo’s “It Girl.”
Beyond TikTok, she posts lifestyle, fashion, vlogs, and beauty on YouTube. She has 202K subscribers and garnered 67,798,971 views on her YouTube account. Tarini has nearly 551K Instagram followers. In addition to pictures, her account highlights her makeup looks, modelling skills, and fashion sense. She has a podcast, “Tea With Tarini,” on Spotify.
Tarini Shah on YouTube: @tarini_shah
Tarini Shah on Instagram: @tarini_shah
Saurabh Ghadge
Saurabh Ghadge is a recognized video creator. At the age of 22, he achieved the notable eighth position on the esteemed Forbes Top 100 Digital Stars list in 2022. Saurabh pursued a distinct objective: to elicit joy and laughter in those surrounding him. Faced with doubts about his abilities and a challenge from his mother to prove himself within a year, Ghadge jumped deeply into generating entertaining videos on TikTok and Instagram. His dedication paid off, as his videos resonated with audiences, resulting in widespread recognition and establishing him as a notable figure.
He incorporates comedy into his role plays, which cover issues ranging from the changing dynamics of father-son relationships to vibrant dinner table talks and amusing exchanges with friends. One of his notable works includes a comedic skit depicting affluent individuals savoring their morning orange juice. At the moment, he has 2.31 million YouTube subscribers and 1.9 million Instagram followers. In the years 2022 and 2023, he was named Entertainer Influencer of the Year. Furthermore, the previous year he won the Male Entertaining Creator of the Year.. He debuted as an actor in this year’s film Backout.
Saurabh Ghadge on YouTube: @Saurabh_Ghadge
Saurabh Ghadge on Instagram: @saurabhghadge_vines
Also Read: Discover 7 Cool Music Influencers To Add To Your Playlist
Taneesha Mirwani
Taneesha Mirwani is a well-known Instagram influencer with experience in social media marketing. She is a prominent influencer on the platform, specializing in entertainment. She boasts 479,000 followers on Instagram. Her channel is plenty of fun, as evidenced by the description “Full Masti Majha Scenes” in her YouTube bio. Some of her YouTube videos have attracted over a million views and beyond. The social media star and YouTuber, who was born in Mumbai, is well-known for sharing dance and lip-synch videos alongside quick comedic videos including family and friends. She also uploads vlogs and videos to YouTube that document her day-to-day activities. She has gathered more than 71 million views on her YouTube channel, The Taneeshow.
Taneesha has collaborated with many popular brands. She has strategized, written, and produced digital advertisements for paid partnerships with brands such as L’Oreal, Netflix, Coca-Cola, and many more. Influencer marketing with Taneesha Mirwani enhances brand identity and fosters recognition through strategic mentions and brand development. Among the up-and-coming Gen Z influencers, she has successfully carved out a niche for herself in the vast landscape of social media. Taneesha’s ability to connect with her audience through authentic content and relatable humour has not only garnered her a loyal following but also solidified her status as a driving force in digital marketing.
Taneesha Mirwani on YouTube: @TheTaneeshow
Taneesha Mirwani on Instagram: @taneesho
As they embrace authenticity and creativity, these Gen Z influencers inspire a new generation to express themselves boldly and unapologetically.