In the world of social media where Instagram, YouTube, and Twitter continue to be popular platforms for young influencers, there is a niche of granny influencers who makes us believe ‘Age is just a number’.
Off late, there has been a trend of elderly influencers gaining enormous popularity on Instagram. These creators challenge stereotypes in terms of age.
These grannies inspire both younger and older audiences with their experiences and stories. Some of these influencers may focus on topics such as cooking, dancing, fashion, sex education and much more.
Take a look at these popular & cool granny influencers who are breaking stigmas and paving the way for change on the social media platform.
Urmila Jamnadas Asher aka Gujjuben is a well-known chef on Instagram. She makes delicious Gujarati snacks and dishes with a dash of her expertise. However, success didn’t come that easy for her.
In an interview with Curly Tales, Daadi spoke about facing hardship after losing three of her children and managing house chores all by herself. One of her children had fallen off from a height while she was a baby. Another died of a brain tumour while the third one passed away due to heart failure. But this didn’t stop her from moving forward. In 2020, her son Harsh suffered from a huge loss in his business who then came across the idea of starting a food business with Daadi. Times when Mrs Urmila used to cook food by visiting different houses in Mumbai is now a well-known cook who has also travelled abroad for cooking. She has been Top 16 finalist in MasterChef India and has been TEDx Speaker at AIIMS. Urmila ben at the age of 78 teaches us nothing is impossible and age is no barrier.
Seema Anand is a well-known sexpert. She is originally from India, currently resides in London, United Kingdom, where she has established herself as a specialist in the seduction arts. Seema Anand is renowned for her social initiatives and significant achievements in addition to her literary endeavors. Through her Instagram page ‘seemaanandstorytelling’ she educates and spreads awareness on sexual health in the times where discussing sex is considered to be a taboo. Her unique approach to sex education adds depth and perspective to discussions about sex and relationships.
70-year-old Suman Dhamane from Sarola Kasar village near Maharasthra’s Ahmednagar has become a social media sensation with her culinary skills. She started her journey as a cook during the pandemic. She started her Youtube channel and an Instagram page where she treats her fans with varied dishes. Suman has never been to school or had a formal education. However, it is well said ‘Life is the best teacher and Mrs Dhamane has surely learnt from the best. It was a matter of time before she received the Silver Play Button from YouTube for having 1.68M subscribers on YouTube.
65-year-old Ravi Bala Sharma, also known as dancing dadi, is breaking age stigma and living her passion for dance. Recently, she broke the internet by dancing on a popular song ‘Khalasi’. Her infectious dance moves, choreography and grace at this age is commendable. She keeps uploading her dance videos on a daily basis and her followers look forward to seeing her each time.
Ravi Bala Sharma was born and brought up in Moradabad, a small town of Uttar Pradesh, she comes from a family with a music background. What’s interesting about her is that she received music training from her father and because dance had always been her hobby when she was young, she also learned Kathak and that’s the reason why she dances so beautifully today.
79-year-old Sheela Bajaj makes everyone go ‘aww’ with her cute and creative arts. She along with her granddaughter Yukti Bajaj launched a knitting and crocheting venture together. They opened their Instagram page ‘caughtcrafthanded’ during lockdown which has turned out to be a huge success. Their page is now a home to crochet earrings, bags, scrunchies, toys, warmers, and home decor items.
It all started when Yukti realised about her grandmother Mrs Sheela’s skill and passion for knitting. Her love for knitting started at the early age of 12 when she was in school. Intrigued by their neighbour’s knitting sweaters and other things, she approached them and learned all the techniques. While growing up, her love and affection for knitting turned into her hobby.
Poonam Sapra, popularly known as ‘Mother With Sign’ on social media, advises to lean towards simplicity. The 66-year-old Poonam is usually seen holding a white colour board, with a bright smile on her face where each time she comes up with motivation and humorous motherly advice which are both useful and heartwarming. Poonam along with her son started the page in 2020 and since then their followers have been increasing steadily.
While all the influencers are busy making content related to food, fashion etc, 60-year-old Vani Murthy aka Worm Rani makes an exception. She is the queen of composing and low waste living. On her Instagram page she shares ways to reduce, recycle, and compost household waste.
Manjri Varde is a painter by profession but known as sassiest mother-in-law on the internet. Manjri and her daughter-in-law and actress Sameera Reddy together make fun videos breaking the stereotypes that a mother-in-law and daughter-in-law always have a difficult relationship. They are popularly called the Messy Mama- Sassy Saasu duo. Manjri’s Instagram page is all about art, her fun videos with Sameera and inspires women to live happy and independent lives.
Go check out these beauties redefining social media standards!!
