Virat Kohli’s Instagram Gets a Clean Makeover, Where Are Brand Ads on His Feed?

What’s New on Virat Kohli’s Instagram?

Indian cricket superstar Virat Kohli made a silent yet powerful move on Wednesday, April 9, by cleaning up his Instagram grid. He has removed all brand promotions from his feed. When you visit his Instagram profile, you’ll only see personal photos and videos, like his family time, gym sessions, cricket training, and business updates. It’s all about Virat, the person, not Virat, the brand ambassador.

Where Did All the Ads Go?

Don’t worry, Virat isn’t done with endorsements. His brand deals haven’t vanished; they’ve just moved to the ‘Reels’ section. Scrolling through his Reels, you’ll still find the sponsored content there.

This shift seems like a smart digital strategy. Instead of mixing ads with personal moments, he’s now giving fans a cleaner experience on his main grid. It’s also a way to keep brand content separate from personal updates without losing the revenue stream.

Why This Change Matters

Virat’s grid now looks more like a homepage or portfolio, showing off the real side of his life. Today, online identity is everything for many; this move could be about creating deeper engagement with fans.

It’s also a lesson in digital branding, how to be original while still being a money-making machine in the background.

Flashback: The Not-So-Healthy Promotions

It wasn’t too long ago when Kohli was seen endorsing even unhealthy products, like soft drinks, chips, and snacks. These ads brought in huge money, and many fans questioned why a fitness-conscious athlete would promote them.

Dr Nair, a wellness expert, once commented on Kohli’s influence, saying, “What Virat sells, India buys. That’s the power of a face like his.” Even health experts then raised eyebrows at how easily commercial interest overpowered health values. Now, looking at his refined grid, it seems Kohli has grown, both digitally and personally.