Who’s Vaddy? Orry, KJo and Instagram Buzz Over Vadilal’s Cool New Mascot

What do you get when you mix mystery, Instagram, and a scoop of celebrity? The answer is Vaddy — the new mascot from Vadilal Ice Creams that had the internet buzzing over the past week.

Who’s Vaddy? Instagram’s Latest Mystery Sparks Curiosity

It all started with a low-key but intriguing private Instagram account, @officiallyvaddy. Barely any posts and no bio. Just one thing: it was suddenly being followed by the who’s who of the glam world — Orry (of course!), Karan Johar, Sharvari, Maheep Kapoor, and many other social butterflies. That was enough to get gossip pages, fan accounts, and even curious netizens into full stalker mode.

Everyone started asking: Who’s Vaddy? Is it a celeb debut? A rebrand of someone famous? A PR stunt? Some even thought it was Ranbir Kapoor going incognito!

The Big Reveal: Vaddy Is Vadilal’s Cool New Mascot

Vaddy is not a person but a popsicle with personality — the new face (and flavour) of Vadilal Ice Creams’ summer campaign. The brand launched a smart teaser by building hype through influencer curiosity and Insta clout. And let’s admit it — it worked. Everyone wanted to know who this “chill guy” was that Orry was suddenly obsessed with.

A Campaign Full of Flavour, Fun, and Insta Clout

Vaddy finally stepped out of the (ice)box with a campaign featuring none other than Karan Johar and Sharvari Wagh. The vibe? Fun, quirky, and straight-up cool. With the tagline “Zara muskuraiye, Vadilal khaiye,” the campaign hit just the right mix of nostalgia and Gen Z energy.

This isn’t VVadilal’s first foray into the fun territory—their earlier “Aah Vadilal!” campaign also celebrated small joys. But with Vaddy, they’ve gone full throttle into meme culture, Insta reels, and pop appeal and roped in the right crowd to drive the message.

So, if you’ve seen people talking about Vaddy in your feed lately, now you know. He’s not our next-door influencer (yet), but he’s the mascot we didn’t think needed. And with Orry following him, you know he’s arrived.