Why is #ShameOnMTVHUSTLE Trending? Rohan Cariappa vs. MTV Hustle

MTV Hustle found itself in hot water after allegedly trying to shut down comedian Rohan Cariappa’s YouTube channel. It all started with a simple observation: Cariappa pointed out that a judge was wearing a Harley Davidson jacket on a Royal Enfield-sponsored show. What seemed like a harmless joke quickly escalated into a massive social media controversy.

What Really Happened with the YouTube Strikes?

Cariappa claims he received over 50 strikes on his YouTube videos, threatening to completely delete his channel. He went public, sharing screen recordings and calling out MTV Hustle for what he saw as an attack on freedom of expression. The hashtag #ShameOnMTVHUSTLE began trending, with fans and supporters rallying behind the comedian.

Hello @YouTube @YouTubeIndia

My videos are being unlawfully taken down thanks to these egotistical maniacs heading major companies. Kindly look into it, need your intervention. pic.twitter.com/JexQmVtr0f

— Rohan Cariappa (@cariappa_rohan) November 30, 2024

Everyone’s talking about it, including fellow influencer Samay Raina:

Samay Raina on Rohan Cariappa (@cariappa_rohan ) . #ShameOnMTVHUSTLE . pic.twitter.com/QZm1G3poO9

— K. A. R. M. A (@abishek_sama) December 2, 2024

Rapper and Judge Raftaar breaks silence on the issue

Raftaar, one of the judges on MTV Hustle, broke the silence with a message of unity. “We only have love,” he said in a video. “This is a whole community. We will stand with the community.” His intervention added a layer of complexity to the brewing controversy.

But, Who is Rohan Cariappa?

At 29, Rohan Cariappa is more than just a creator making headlines. He’s a multi-talented content creator with a deep love for hip-hop. Born and raised in Bangalore, Cariappa’s journey is anything but ordinary. He graduated with a mechanical engineering degree but always knew his heart belonged to music.

His career started in radio, interning at Red FM and working as a producer at Fever 104 FM. In 2018, he even moved to Bahrain to work as a Radio Presenter at Radio Mirchi. But his true passion found its home on YouTube, where he became known for breaking down Hindi rap, analyzing lyrics, and providing insights into the desi hip-hop scene.

Cariappa focuses on artists like Divine, Emiway, Brodha V and KR$NA. He’s not just a commentator – he’s a genuine hip-hop enthusiast who decodes artists’ diss tracks and provides deep insights into the genre.

Now, he’s got 265K subscribers on YouTube and 165K followers on Instagram!

Another controversy around Cariappa earlier this year..

It’s worth noting that Cariappa isn’t without controversy. In July 2024, he faced serious backlash for an Instagram reel that offended the deaf and mute community. The video, made with Shaayan Bhattacharya, led to their arrest after a complaint from the Karnataka State Deaf Welfare Association.

But for now, everyone’s holding on to see what the verdict is for the showdown with MTV Hustle.

The MTV Hustle incident raises important questions about artistic freedom, corporate power, and the role of content creators. Cariappa’s stance is clear: “Your tagline is ‘hip hop don’t stop’,” he proclaimed, “and you call yourself the best hip-hop show in India, yet you’re standing against the very values of hip-hop.”

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With Raftaar’s call for calm and the massive social media support, everyone’s waiting to see how MTV Hustle will respond. Will they meet Cariappa in the middle? Will they acknowledge the community’s concerns?

Regardless of whether this is censorship or just corporate ego, netizens seem to be on Cariappa’s team on this.

Stay tuned for more updates.