Fashion

Aditi Agrawal Went From Selling Cards to Gaining Over 12 Million Subscribers on YouTube

Fashionista on a budget? Aditi Agrawal offers celebrity-inspired accessories, bags, and jewelry, making high fashion accessible for everyone.

Published

5 months ago

July 31, 2024

Aditi Agrawal Went From Selling Cards to Gaining Over 12 Million Subscribers on YouTube

Are you a fashionista who loves keeping up with the latest trends but finds yourself on a budget? Dreaming of adding celebrity-inspired accessories, bags, and jewelry to your collection? Look no further! Meet Aditi Agrawal, a popular digital creator and crafter who can replicate anything, making high fashion accessible to everyone.

Aditi Agrawal has established herself as a prominent figure in the crafting and DIY space. Her journey began with a passion for creating handmade items, which she transformed into a successful career through social media platforms. She has built a substantial following by sharing her innovative and accessible craft ideas. Aditi creates DIY home decor projects, including wall hangings, table centerpieces, festive decorations, and handmade jewellery such as earrings, necklaces, and bracelets. She emphasizes sustainability by repurposing and recycling everyday items in her projects.

However, the journey hasn’t been easy for her. Here’s how it all started and how she became successful:

Aditi’s journey as a crafter began as a hobby but quickly turned into a passion. She completed her schooling at Girls High School in Prayagraj. Despite scoring 205 on the NIFT exam in 12th grade, financial difficulties prevented her from enrolling in college. In 12th grade, she started making simple pieces for herself and her friends. She earned her first income of Rs 300 by preparing a card, which motivated her to create and market cards after the 12th board exams.

In 2015, Aditi started the Aditi Card Zone page on Facebook, receiving an order for Rs 800 the very next day. She began selling cards in Prayagraj but soon realized the potential of reaching a broader audience. In 2017, she launched her YouTube channel, where she shared videos of card making. Her older sister helped record these videos, which Aditi then uploaded to YouTube. One of her viral card-making videos for Mother’s Day and Father’s Day attracted more than 2 lakh views.

By 2018, Aditi’s channel had 1 lakh subscribers, which grew to 2.60 lakh by 2020. She continued to upload videos regularly, showing the creation of cards and selling them online. With sheer hard work and dedication, Aditi now boasts 12.6 million followers on YouTube. Her channel, ‘Crafter Aditi,’ is a hub for her crafting tutorials, offering step-by-step videos that make it easy for her audience to follow along. On Instagram, she shares quick DIY tips, behind-the-scenes content, and engages with her 1.4 million followers through stories and live sessions.

Take a look at a few of her videos where she has recreated Bollywood actresses’ handbags, jewellery, earrings, and more. Aditi’s ability to replicate high-fashion items on a budget just goes to show that anything is possible if you put your mind to it!