Mango Ropes In Influencers Juhi Godambe, Shiv Shakti, Vagmita Singh For New Collection

Spanish apparel brand Mango has unveiled its summer capsule collection, blending the rich heritage, fashion, and aesthetics of Barcelona with the vibrancy of India to cater to the discerning fashion-forward Indian women. Besides, the brand has collaborated with popular fashion influencers Juhi Godambe, Shiv Shakti, and Vagmita Singh to bring the collection on retail platform Myntra. Juhi Godambe’s collection focuses on bold workwear, ShivShakti’s statement pieces are tailored for modern women and Vagmita’s collection showcases fashionable casuals.

Titled ‘Barcelona with Love’ the limited-edition collection spans workwear, statement pieces, and glam basics.

“This collection brings an authentic Spanish touch into the Indian customers’ wardrobe and serves as a bridge, gracefully spanning the rich heritage and fashion synonymous with the effervescent city of Barcelona, tailored precisely to meet the discerning tastes of Indian women. Furthermore, we are excited to have this collection on Myntra” said Venu Nair, Chief of Strategic Partnerships and Omni Channel Business, Myntra.

The brand strategies promotions through digital channels, social media handles of the influencers. Besides, and Out-of-home (OOH) advertising in cities like Bangalore, Mumbai, and Delhi.

Mango, Europe’s leading fashion brand is known for its design, creativity, sustainability, and technology.

Myntra has the India rights for Mango branded stores and to sell their products online. In 2017, Myntra acquired the India distribution rights from two previous operators of New Delhi-based DLF Brands. And Mumbai-based Major Brands – currently known as Apparel Group – a franchisee operator of various international labels including Aldo, Bath & BodyWorks, Victoria’s Secret, Charles & Keith, Tim Hortons among others.

About ShivShakti Sachdev

ShivShakti is an actor turn influencer who shot to fame for her character portrayal as Bebo in Sabki Laadli Bebo. She has 1 million followers on Instagram, making her one of the prominent faces in the digital space.

About Juhi Godambe

Juhi is a fashion and luxury content creator. Her roots remained strong in fashion at a very early stage in her life. Besides, she represents India globally in the fashion blogging industry at fashion weeks, global fashion events, and major launches. She has won several awards including the Cosmopolitan Lifestyle Influencer of the Year, and Tassel Fashion Influencer of the Year.

About Vagmita Singh

Vagmita Singh is a popular content creator who hails from Jaipur. Moreover, she is know for her unapologetic humour and her videos on relationships, mental health, and the trials. However, and tribulations of being a desi millennial woman. She began her journey as a vlogger in 2012 and then there has been no looking back. Vagmita is also a popular screenwriter and recently contributed dialogues for Amazon Prime Jee Karda. She was also see on Netflix’s reality show, Social Currency.