Masoom Minawala’s Journey: From Fashion Blogger to Forbes 30 Under 30

In the ever-evolving landscape of fashion and digital influence, few names shine as brightly as Masoom Minawala. Renowned for her unique perspective and entrepreneurial spirit, Masoom’s journey from a small-scale fashion blogger to a global influencer and entrepreneur epitomises grit, innovation, and perseverance. Masoom, a content creator for over ten years and former CEO of an e-commerce startup, is a champion of women’s empowerment and one of the pioneering figures in the rapidly growing global influencer realm. Her story inspires budding creators worldwide, showing that passion coupled with hard work can truly transform lives.

Who is Masoom Minawala?

Masoom Minawala stands out as a prominent global influencer, entrepreneur, and champion of Indian craftsmanship. Hailing from Mumbai, India, Masoom initially made a name for herself in the digital space as a fashion blogger before evolving into a prominent voice in the world of luxury fashion. Her work bridges cultural gaps by showcasing Indian designers on international platforms, fostering a deeper appreciation for traditional artistry.

Masoom has seamlessly transitioned from being a trailblazer in transforming the creator economy and representing India on global platforms to leading a company during India’s pre-Amazon era. Her ability to adapt and excel in a digital-first world has earned her a spot on many prestigious lists. As an active investor, entrepreneur, global influencer, and advocate for gender equality with UN Women India, Masoom is committed to fostering a sustainable and responsible ecosystem for future creators and entrepreneurs. She has dedicated herself to bringing Indian fashion to the global stage through her content and entrepreneurial initiatives since the beginning of her journey.

Rooted in tradition while embracing a global outlook, Masoom has collaborated with over 500 brands worldwide. With a deep understanding of Indian consumer behaviour and prior experience leading a business, she also actively invests as an angel in early-stage startups. Her commitment to creating impact extends to spearheading not-for-profit initiatives that support Indian designers and launching the Empower initiative to elevate women-led businesses and professionals. For Masoom, driving positive change within her community is a value and a social responsibility embedded in her professional framework.

Family, Educational Background, and Birthday

Masoom Minawala was born on December 17, 1993, in the vibrant city of Mumbai. She is the daughter of Seema Minawala and Rajesh Minawala. Her father founded Lion Jewellers, a famous jewellery store with over 20 years of experience customising authentic diamond jewellery to the buyer’s taste. Her family, rooted in entrepreneurial values, played an instrumental role in shaping her outlook. Dhanraj Minawala, the co-founder of CAI Store, is her brother.

She has a B.Com/Bachelor of Commerce degree. According to reports, Masoom attended Bombay Scottish School, Mumbai, and H.R. College of Commerce & Economics, Mumbai. She has also completed a diploma course in arts and a diploma in fashion styling.

Masoom Minawala’s Profile
Date of Birth	17th
Month of Birth	December
Year of Birth	1993
Age	31
Place of Birth	Mumbai, Maharashtra
Zodiac Sign	Sagittarius
Father	Rajesh Minawala
Mother	Seema Minawala
Sibling(s)	Dhanraj Minawala
Relationship Status	Married
Husband	Shailin Mehta
School	Bombay Scottish School, Mumbai
College	H.R. College of Commerce & Economics, Mumbai
Educational Qualification and Course(s)	Bachelor of Commerce
Licenses and Certifications	Essentials of a Fashion Business -Central Saint Martins, University of The Arts London	Fashion Innovation -Central Saint Martins, University of The Arts London	Fashion Styling -London College of Fashion, University of the Arts London
Profession	Global Influencer, Entrepreneur, and Fashion Blogger
Net Worth	INR 12 Cr (as of 2023)

Masoom Minawala’s Career and Collaborations

Her creative aspirations soon drew her towards the fashion industry. Realising the potential of social media in its early days, Masoom decided to carve a niche for herself in blogging. Armed with an innovative mindset and a knack for curating relatable content, she entered the competitive realm of digital fashion, where she would soon leave an indelible mark. Masoom’s fashion journey commenced with establishing one of India’s pioneering fashion e-commerce platforms, Miss Style Fiesta. From the very beginning of her journey, Masoom has been laying the groundwork to elevate Indian fashion globally through her content and business ventures. With fashion blogging, what started as a personal diary of her style preferences soon evolved into a platform that attracted many viewers.

Beyond the glamorous photoshoots and high-profile collaborations, Masoom is a visionary entrepreneur. Her career took a significant turn as she transitioned into a global influencer. By combining her love for Indian designers and international fashion, Masoom cultivated a distinctive voice. Her collaborations include prestigious brands such as Louis Vuitton, Jimmy Choo, and Bvlgari and brands like BMW, Samsung, Estée Lauder, and Airbnb. She has collaborated with more than 500 global brands in the beauty, fashion, and lifestyle sectors. She made history by being among the first Indian influencers to walk the red carpet at the Cannes Film Festival.

Masoom’s content goes beyond mere style tips; it promotes diversity, inclusivity, and the rich heritage of Indian textiles. She frequently works with emerging designers, helping them gain international recognition. At the e-commerce startup “The Cai Store,” she leads strategy and innovation and is an equity partner. She is a strategic advisor for Sim Gems Group and has authored the book ‘She’ll Never Make It: My Journey From Doubt to Dominance! 

Style Fiesta

In 2014, she founded Style Fiesta, an e-commerce venture that allowed her to blend her entrepreneurial spirit with her passion for fashion. She curated trendy and affordable accessories through this platform, making high-fashion sensibilities accessible to a wider audience.

Empowher

She has founded Empowher, a non-profit organisation in Mumbai, Maharashtra, to inspire women to harness their entrepreneurial skills. The initiative motivates, guides, and boosts women seeking to grow or embark on their journey in the competitive realm of business.

The #SupportIndianDesigners Initiative

She collaborates with homegrown fashion brands to assist them in achieving business growth through her initiative #SupportIndianDesigners, which boasted over 300K posts and has sparked conversations for small businesses in under a year.

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Masoom Minawala’s Relationship Status

Masoom is married to Shailin Mehta, a Belgian diamond merchant. The couple married in 2016 in a lavish yet intimate ceremony that reflected their shared love for tradition and modernity.
Shailin has steadfastly supported Masoom’s endeavours, often appearing alongside her in her vlogs and social media posts. The couple Masoom Minawala and Shailin Mehta have a son named Zavi and a girl named Noor.

Net Worth of Masoom Minawala

While Masoom has never publicly disclosed her exact net worth, industry estimates suggest that her income stems from brand collaborations, public appearances, entrepreneurial ventures, and speaking engagements. As a top-tier influencer, she commands significant earnings for each partnership. According to reports, Masoom Minawala’s net worth was about INR 12 crores as of June 2023. However, her current net worth and income are undisclosed.

Also Read: Most Followed Fashion Influencers On YouTube In 2024

Masoom Minawala’s Achievements

Masoom’s achievements are a testament to her versatility and determination. Being named in Forbes India’s “30 Under 30” is among her most notable accolades, marking her as one of the most influential young entrepreneurs in the country. This recognition was a reflection of her success and her ability to inspire a generation of creators to think beyond boundaries. She has also been a speaker at several prestigious events. Her ability to merge creativity with advocacy has earned her accolades as a global changemaker. Masoom’s presence at the Cannes Film Festival is an accomplishment she holds dear.

She made it to the Forbes India’s Top 100 Digital Stars list in 2022. Masoom Minawala has made it to many other prestigious lists, including HSBC’s list of leading female entrepreneurs worldwide, GQ’s Most Influential Young Indians, and CNN’s ’20 under 40′ list. The DNA newspaper featured her in its 30 Under 30 section. Additionally, Cosmopolitan Magazine featured her as “E-tailer of the Year”. At UN Women India, she is an ally for generational equality.

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Masoom Minawala on Social Media

With a loyal Instagram following and an active presence on platforms like YouTube and LinkedIn, Masoom has mastered the art of connecting with a global audience. Her social media content includes fashion tips, travel diaries, personal anecdotes, and advocacy for Indian craftsmanship. She balances aspirational content with relatability, making her a favourite among followers.

On YouTube: @MasoomMinawala

Number of Followers: 58.5K

Number of Views: 416,424

On Instagram: @masoomminawala

Number of Followers: 1.3M

On LinkedIn: masoom-minawala-07092227

Number of Followers: 48,000

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Conclusion

Masoom Minawala’s journey from a young fashion enthusiast to an internationally recognised influencer and entrepreneur is extraordinary. She has successfully navigated the dynamic world of digital media. All while championing Indian culture and sustainability on a global scale. Through her work, Masoom continues to inspire millions. She is proving that it is possible to turn dreams into reality with passion, creativity, and perseverance.