Most Followed Fashion Influencers On YouTube In 2024

Fashion isn’t just about clothes—it’s a narrative, a mood, and a statement rolled into one. From curated lookbooks and thrift hauls to runway critiques and DIY transformations, these YouTube fashion influencers offer a front-row seat to the world of fashion. Their channels are a mix of glossy aesthetics and relatable moments, showcasing how style can be both aspirational and accessible. With their unique voices and undeniable impact, these creators have become trusted guides for fashion enthusiasts, helping them navigate the ever-evolving sartorial landscape.

Whether you’re looking for timeless style advice, adventurous outfit inspiration, or a deeper dive into the stories behind the trends, these creators offer something for everyone.

Passion for Fashion: Meet the Most Followed Fashion Influencers on YouTube

Karron S Dhinggra – The Formal Edit

Karron S Dhinggra, the face behind “The Formal Edit,” has transformed the way men perceive and approach fashion. With a deep understanding of style, he has created a platform that balances sophistication with practicality. His YouTube channel, @theformaleditofficial, is a haven for anyone looking to elevate their wardrobe game with a focus on formal and semi-formal attire. From “Get Ready With Me” (GRWM) videos to “Ways To Wear Pink” to “Wedding Outfits” showcases, Karron’s content is both engaging and insightful with top-notch style. He breaks down the art of dressing well into easy-to-follow steps, making the often-intimidating world of men’s fashion accessible to all.

His videos focusing on winter fashion, styling tips for wedding outfits for men within budget or decoding the perfect dinner date look, highlight his knack for understanding what his audience needs. Karron’s YouTube Shorts are equally captivating, offering quick fashion hacks and style advice tailored to modern men. He shines and hits on a different level with his unique talent for blending style, fashion, and relatability seamlessly into his content. He doesn’t just tell you what to wear; he shows you how to own your style with confidence. Whether he’s discussing tie knots or grooming essentials, Karron delivers with authenticity and charm, making “The Formal Edit” a must-follow channel for men eager to dress to impress.

Initially, Karron Dhinggra often shared photos of himself dressed in fashionable attire. As time went on, the lawyer understood that his desire to assist extended beyond himself; he wanted to lend a hand to others to enhance their style as well. Forbes India’s Top 100 Digital Stars list 2023 included him in the Fashion and Lifestyle category.

Karron S Dhinggra on YouTube: @theformaleditofficial

Total Number of Followers: 6.24M

Mohak Narang

Mohak Narang’s journey in the fashion and lifestyle space is a testament to the power of authenticity. With a strong subscriber base on his YouTube channel @MohakNarang, Mohak blends style and storytelling in a way that resonates with a wide audience. His videos are not just about clothes; they’re about self-expression and embracing individuality. Mohak’s content features everything from casual everyday looks to standout outfits for special occasions. His “Get Ready With Me” (GRWM) videos are a viewer favourite, as he takes his audience through his styling process, offering tips on colour coordination, layering, and accessorizing. His ramp looks and date looks are equally inspiring, often showcasing a mix of streetwear and polished ensembles that cater to diverse fashion tastes.

What makes Mohak’s channel unique is his knack for connecting with his audience. He’s not afraid to experiment, and his candid approach to trying new trends—be it oversized fits or bold patterns—makes his content relatable and fun. His YouTube clips, packed with quick styling hacks and outfit inspirations, are perfect for viewers looking to elevate their wardrobe without overthinking it. Beyond fashion, Mohak’s videos often weave in personal stories and moments, adding depth to his content. Whether he’s dressing up for a date or showing off his festival looks, Mohak Narang’s channel is a go-to destination for anyone looking to explore fashion with a fresh perspective.

Mohak Narang on YouTube: @MohakNarang

Total Number of Followers: 4.83M

Surbhi Rathore

Surbhi Rathore is a star in the fashion and digital content space, with a YouTube channel that’s brimming with creativity and style. Known for her vibrant personality and impeccable fashion sense, Surbhi’s content resonates with a young, trend-conscious audience eager for inspiration. Her “Get Ready With Me” videos are a staple on her channel, where she shares her styling process for various occasions, from casual outings to festive celebrations. Surbhi’s “Outfits From Scratch” episodes highlight her ability to mix and match pieces effortlessly, creating looks that are chic yet achievable. Whether it’s experimenting with bold colours or layering traditional and contemporary elements, Surbhi’s approach to fashion is all about making a statement.

Surbhi’s YouTube videos are particularly engaging, offering quick glimpses into her styling tips, shopping hauls, and favourite looks. Her content reflects a balance of high-energy fun and practical advice, making fashion accessible to viewers across different tastes and budgets. What sets Surbhi apart is her ability to infuse her culture into her fashion. She seamlessly integrates traditional Indian attire with modern trends, inspiring her audience to celebrate their roots while staying fashion-forward. For those seeking a blend of elegance and edge, Surbhi Rathore’s channel is an endless source of inspiration.

Surbhi Rathore on YouTube: @surbhirathore1354

Total Number of Followers: 2.84M

Also Read: New Gen Influencer Icons You Must Follow Before 2024 Ends

Nancy Tyagi

Nancy Tyagi’s YouTube channel is a treasure trove for fashion enthusiasts who value creativity and self-expression. With an eye for detail and a passion for storytelling, Nancy’s content catches the eye in the digital fashion space. Nancy’s “Get Ready With Me” videos are a delightful blend of style and relatability. Whether she’s prepping for a casual brunch or a glamorous evening event, her styling process is an open invitation for viewers to learn and experiment. Her “Outfit From Scratch” segments showcase her ability to curate looks that strike the perfect balance between trendy and timeless.

One of Nancy’s signature strengths is her focus on DIY fashion. From upcycling old outfits to creating entirely new looks, her content encourages viewers to think creatively about their wardrobes. Her YouTube Shorts, filled with quick fashion hacks and styling tips, are perfect for those seeking bite-sized inspiration. Nancy’s approach to fashion is refreshingly inclusive. She celebrates all body types and encourages her audience to embrace their individuality through style. Her vibrant energy and innovative ideas make her channel a go-to destination for anyone looking to break free from conventional fashion norms and explore their unique sense of style.

Nancy Tyagi on YouTube: @nancytyagi_

Total Number of Followers: 2.47M

Also Read: Fashion Influencer Nancy Tyagi Creates Couture-Style Gown for Ananya Panday

Nagma Mirajkar

Nagma Mirajkar’s YouTube channel is a hub of creativity, where fashion meets storytelling in the most compelling way. With a knack for curating stunning looks and a charismatic on-screen presence, Nagma has captured the hearts of millions. Her “Get Ready With Me” and transition videos are a masterclass in styling, offering viewers a behind-the-scenes look at her thought process when assembling outfits. From casual daywear to red-carpet-worthy ensembles, Nagma’s versatility is unmatched. Her “Outfit of the Day” (OOTD) features often showcase her ability to play with textures, patterns, and colours, creating looks that are as bold as they are wearable.

Nagma’s YouTube Shorts are a striking element of her channel. These bite-sized videos pack a punch, offering quick tips, trend updates, and sneak peeks into her favourite outfits. Her approach to fashion is experimental yet relatable, making her content accessible to a wide audience. Nagma’s unique strength lies in her ability to intertwine her personal narrative into her fashion journey. Whether she’s sharing insights about her favourite designers or styling for a special occasion, her authenticity shines through. For those looking to elevate their style with a touch of glamour and a lot of heart, Nagma Mirajkar’s channel is a must-follow.

Nagma Mirajkar on YouTube: @NagmaMirajkar

Total Number of Followers: 1.81M

A Few More Fashion Influencers on YouTube You Cannot Miss

Jovita George, Masaba Gupta, Masoom Minawala, and Anita Dongre are revolutionizing fashion with their unique takes on style and sustainability. Somya Pikaa (@Somya_Daundkar) offers fun, trendy looks, while Isha Borah’s minimalist styling is perfect for those who love clean and versatile outfits. Rupali Hasija and Barkha Singh bring sophisticated and chic vibes, while Komal Pandey and Dolly Singh experiment with bold, creative styles. Kritika Khurana (@kritikathatbohogirl) shines with her boho-inspired looks, and Doll Daundkar brings youthful energy to her fashion content. Anirudh Sharma adds a refreshing touch to men’s fashion with his streetwear and polished outfits.

These YouTube fashion influencers each bring their own flair and fashion-forward ideas, making their channels a must-follow for anyone looking to update their wardrobe or get inspired by fresh styling trends.

Also Read: Most Followed Indian Fashion Influencers on Instagram

Final Thoughts

From sustainable design to street style and luxe fashion, these fashion influencers on YouTube represent the diversity and creativity of the fashion world. Their channels are a valuable source of inspiration for fashion enthusiasts of all tastes and preferences. Whether you’re looking for everyday styling advice, bold outfit ideas, or the latest trends, these creators offer endless inspiration to keep your wardrobe fresh and exciting.