Nancy Tyagi Partners with Meesho For #MeeshoTrendz Campaign

Meesho, an e-commerce marketplace, teamed up with fashion influencer Nancy Tyagi for its #MeeshoTrendz campaign. This campaign aimed to connect with Gen Z by featuring the latest fashion trends at affordable prices.

Meesho successfully concluded its #MeeshoTrendz contest, running from February 1 to May 30, 2024. The contest aimed to empower fashion enthusiasts, providing a platform for content creators to showcase their talents.
The contest encouraged participants to highlight the latest styles from Meesho’s curated #trendz collection. This initiative aimed to give budding creators the recognition they deserve, regardless of their follower count.

Massive Audience Reach with Nancy Tyagi

The #MeeshoTrendz contest received nearly 35,000 entries and reached over 455 million people. This widespread engagement helped establish Meesho as a leading trendy e-commerce fashion destination.

Renowned fashion influencer Nancy Tyagi, famous for her ‘Outfit from Scratch’ series on Instagram, served as the contest judge. Her involvement brought a unique perspective and credibility to the contest.

Soumitra Choubey, associate director – brand marketing at Meesho, highlighted the campaign’s goals. “Our #trendz campaign celebrates individuality and affordability. Nancy Tyagi’s role as a judge helps democratize the process, empowering new talent.”

Nancy Tyagi’s Journey and Insights

However, Nancy Tyagi expressed her excitement about judging the contest. “From my first viral Meesho haul to judging the #trendz contest, it’s been a fantastic journey. Congratulations to all the winners! Your talent inspires me, and I look forward to seeing your future success.” Nancy Tyagi recently made waves with her debut appearance at the Cannes festival, as part of the Brut contingent. Her self-styled and self-stitched costumes evoked praise from fans and critics alike. Moreover, Her rise to fame from a small town influencer to walking the red carpet at Cannes has catapulted Nancy Tyagi to the big league.

Winners were celebrated with personal billboards in their hometowns, featuring photos from an exclusive shoot in Bengaluru. Furthermore, The top five winners will have their mood boards showcased on Meesho, enhancing their social media influence.

Grand Prizes for Top Creators

The grand prize winner received a cash prize of 30 lakh rupees. The top five winners also received special prizes and benefits. Additionally, the top 500 winners collectively received prizes worth Rs 30 lakh.