Nitibha Kaul: From Google Strategist to Social Media Sensation

Nitibha Kaul is a prominent digital content creator, social media influencer, and former reality TV personality who gained fame as a contestant on Bigg Boss 10. Originally from New Delhi, she boasts a strong academic background with a degree in business and marketing.

Her Journey from Google to Bigg Boss

Before stepping into the entertainment industry, Nitibha worked as an account strategist at Google India. Leaving behind this sought-after role, she entered the Bigg Boss house in 2016 as a commoner—part of a new format where everyday individuals competed with celebrities. Despite being a commoner, her straightforward attitude and dynamic personality quickly made her a household name. Her time on the show significantly boosted her fan following and paved the way for her career in entertainment.

Transition to Social Media Influencing

Post-Bigg Boss, Nitibha transitioned into becoming a successful social media influencer, focusing on platforms like YouTube and Instagram. She creates diverse content ranging from lifestyle, fashion, beauty, travel, and motivational talks. Her engaging and relatable posts resonate with a young audience, establishing her as a popular influencer. Nitibha has become an inspiration for many young individuals aspiring to break away from traditional career paths to pursue their passions.

Instagram: With a strong presence and 1 million followers, she frequently shares content on fashion, beauty, travel, and lifestyle. Her aesthetic and carefully curated feed continues to attract a large following.

YouTube: Nitibha’s YouTube channel, boasting 208,000 subscribers, showcases her versatility as a content creator. She shares lifestyle vlogs, fashion tips, beauty tutorials, and travel diaries, appealing to a diverse audience.

Her GRWM are always on point!

Nitibha effortlessly combines style and relatability in each of her “Get Ready With Me” sessions. With a keen eye for blending fashion and beauty tips, she creates looks that not only inspire but also resonate with her audience. Her easy-to-follow makeup routines and outfit choices make her GRWM content a go-to for anyone looking for chic yet accessible style inspiration.

Cosmo India Fashion Influencer of the Year 2024!

Nitibha Kaul has successfully carved out a niche for herself in the digital space. Her content has earned her a loyal fan base, and she has collaborated with various brands across the fashion, beauty, and lifestyle sectors. She has also been recognized as a style icon, often featured in fashion magazines and media outlets for her chic and trendy fashion sense. She was recently awarded for Cosmo India Fashion Influencer of the Year 2024.