Fashion
The Many Shades of Fashion Blogger Aanam Chashmawala
Explore Aanam Chashmawala's journey as a fashion influencer, entrepreneur, and founder of Wearified, redefining fashion, beauty, and lifestyle trends.
Popularly known as “Aanam C” across social platforms, Aanam Chashmawala has seamlessly blended her passion for beauty, style, and entrepreneurship. As a celebrated fashion influencer, vlogger, and founder of Wearified, Aanam’s journey is an inspiring tale of creativity, adaptability, and staying authentic in the ever-evolving digital landscape. From her early days of content creation to launching her own brand, her story offers a masterclass in balancing ambition with individuality.
Who is Aanam Chashmawala/Aanam C?
Aanam Chashmawala is a fashion influencer, beauty enthusiast, and entrepreneur who has carved a niche for herself in the Indian digital space. She is known for her relatable yet aspirational approach to beauty and fashion. She gained recognition through her blog, “What When Wear.” The content creator stepped into the world of digital content creation when blogging and vlogging were still in their infancy in India. Her warm, conversational style resonates with her audience, making her one of the most trusted voices in the industry. Beyond her online persona, she’s also an entrepreneur who ventured into the beauty space with her brand, Wearified, which reflects her commitment to quality and innovation.
Family, Educational Background, and Birthday of Aanam Chashmawala
Aanam Chashmawala was born on 17th June, 1991, in India. Her zodiac sign is Gemini. Shabana Chashmawala and Rafiq Chashmawala are her parents. Her mother is an Indian couture and ready-to-wear (pret) fashion designer. Aanam studied at the Bai Avabai Framji Petit Girls’ High School from 1993 to 2007. During her school years, she was a member of the debate team and participated in elocutions and beauty pageants as well. She then enrolled at the Smt. M.M.K College of Commerce & Economics in Mumbai, Maharashtra, for further studies. Aanam pursued a bachelor’s in mass media, advertising, and marketing at the university. She also holds diplomas in graphic and website design and fashion illustration.
| Aanam Chashmawala/Aanam C Profile | |
| Date of Birth | 17th |
| Month of Birth | June |
| Year of Birth | 1991 |
| Age | 33 |
| Place of Birth | Mumbai, Maharashtra |
| Zodiac Sign | Gemini |
| Father | Rafiq Chashmawala |
| Mother | Shabana Chashmawala |
| School | Bai Avabai Framji Petit Girls’ High School, Mumbai, Maharashtra |
| College | Smt. M.M.K College of Commerce & Economics, Mumbai |
| Educational Qualification | Bachelor of Mass Media—Advertising and Marketing |
| Profession | Digital Creator, Influencer, YouTuber, Content Creator (Beauty, Lifestyle, Travel, and Fashion), and Entrepreneur |
Also Read: Mrunal Panchal, From Beauty Influencer to Forbes India’s Top 100 Digital Stars
Aanam Chashmawala/ Aanam C’s Career and Collaborations
Aanam’s foray into the digital space began in 2011 with her blog, What When Wear. At a time when blogging was still gaining traction in India, she took a bold step and began sharing her thoughts on fashion and beauty. Her unique style and engaging content quickly resonated with readers, establishing her as a trusted voice in the industry. Over time, as the blog gained traction, she transitioned into video content, launching her YouTube channel. This move proved to be a turning point, allowing her to reach a broader audience and experiment with diverse content formats.
Throughout her journey, Aanam has collaborated with renowned brands such as L’Oréal, Maybelline, and Nykaa, among others. She has amassed experience across various facets of the fashion and media industries, including stints at Vogue India, Network 18, Edelman, and The Lodha Group.
In 2021, Aanam ventured into the entrepreneurial space by launching Wearified, a beauty brand.
What When Wear
Her blog, “What When Wear,” started as a leisure interest hobby for her. It is a blog that encompasses fashion, beauty, lifestyle, and more topics. The website is among the pioneers of the Indian fashion blogging scene, setting benchmarks for aspiring bloggers.
Wearified: Aanam’s Brainchild
In 2021, Aanam added another feather to her cap by launching Wearified, her very own beauty brand. The brand’s ethos revolves around inclusivity, quality, and innovation, mirroring Aanam’s personal values. Wearified’s products are designed to cater to diverse skin tones and types, ensuring that beauty is accessible to everyone. Wearified is a beauty brand that embodies inclusivity, striving to be the ideal blend of makeup and skincare advantages. Its essence is rooted in authenticity and self-affirmation. They hold a strong belief in inclusivity—embracing individuals from diverse backgrounds, communities, ethnicities, races, and sexualities. They strive to develop new products that enhance individuals’ sense of comfort in their own skin.
Wearified focuses on creating high-performance, clean beauty products. Through the brand, Aanam has not only showcased her entrepreneurial acumen but also her commitment to delivering products that genuinely address consumer needs.
Aanam has also been featured in prestigious publications, including Forbes, Women Fitness India, and GRAZIA.
Aanam Chashmawala’s Relationship Status
Aanam Chashmawala is married to Gerard Jayaranjan. The couple got married in January 2017. Her husband frequently appears in her vlogs and social media posts. She shares glimpses of her personal life on social media, and fans often admire her openness and authenticity.
Also Read: How Kusha Kapila Turned South Delhi Stereotypes into Social Media Gold
Aanam Chashmawala’s Content and What Sets Her Apart
Aanam’s content has evolved over the years, reflecting her growth as a creator and individual. From DIY tutorials and fashion lookbooks to honest product reviews and lifestyle vlogs, her channel offers a mix of entertainment and information. What sets her apart is her authenticity; she doesn’t shy away from sharing personal stories, struggles, and lessons learned along the way. Her journey from a blogger to a multi-platform influencer is a case study of adaptability. Aanam’s willingness to experiment with new formats, such as Reels on Instagram and collaborations with other creators, has kept her content fresh and engaging. Today, she’s recognized as one of India’s leading influencers, with a growing fan base that appreciates her relatable yet aspirational storytelling.
Aanam Chashmawala/ Aanam C on Social Media
Aanam’s online presence is as vibrant as her personality. She is active across various platforms.
On YouTube: @AanamC
Number of Followers:350K
Number of Views: 151,839,935
On Instagram: @aanamc
Number of Followers: 332K
On LinkedIn: aanamc
Number of Followers: 5,388
Wearified on Instagram: @wearified
Also Read: Masoom Minawala’s Journey: From Fashion Blogger to Forbes 30 Under 30
Closing Thoughts
From starting as a fashion blogger to becoming a multifaceted influencer and entrepreneur, Aanam Chashmawala has consistently stayed ahead of the curve. As she continues to inspire her audience with her journey, Aanam remains a force to be reckoned with in the world of fashion, beauty, and beyond.