Brand in a Blink: Raj Shamani’s House of X Promises Rapid Creation for Creators!

Founded in September 2022 by Raj Shamani and Neeraj Kumawat, House of X aims to stand at the forefront of transforming how creators conceive and launch brands, ushering in a new era of entrepreneurial possibilities within the thriving Creator Commerce Industry.

Positioning itself as a comprehensive enabler for online businesses, House of X handles every aspect of the operational process, from identifying the right product idea for the creator to managing sourcing, warehousing, shipping, customer service, and facilitating scalable growth for creators.

Shamani, a Forbes India 30 under 30 alumni, was quoted saying, “We aim to build a global commerce infrastructure that enables the creation of digital-first creator-led D2C brands.”

Currently tied with popstar King and chef Sanjyot Keer, House of X is currently in talks with 20 more creators they plan to help grow. They teamed up with King in April 2023 and launched their first brand; Blanko. They claimed that the launch day of the perfume brand was hugely succesful with sales over Rs 20 lakh. In the next couple of months, they sold more than 20,000 units and hit Rs 1 crore in sales revenue on a monthly basis. YFL or Your Food Lab with celebrity chef Sanjyot Keer was the second creator brand launch by House of X in 2023. This kitchenware brand aims to provide cutting-edge products to cooking enthusiasts in the country. The success of YFL Home post-launch further underscores House of X’s ability to capture market demand and deliver innovative solutions.

In an interview with Moneycontrol, Shamani explained how the company comes together to help creators, “Creators understand audience & we understand business therefore we provide end to end infrastructure for them.” They take care of the “unsexy business side” so creators can focus on doing what they are good at: “storytelling”.

House of X has a notable list of investors and early backers as well: Nikhil Kamath (Zeroda), Varun Alagh (Mamaearth), Ghazal Alagh (Mamaearth), Asish Mohapatra (OfBusiness), Shashank Kumar (Razorpay), Sahil Barua (Delhivery), Ankush Sachdeva (ShareChat), Miten Sampat (Cred) and more.