Most Followed Finance Influencers On Instagram In 2024

In India, where financial awareness is growing but still limited, finance influencers play a crucial role in educating the masses. From investment strategies to tax-saving tips, these individuals wield the power of social media to shape how people think about money. Take, for instance, the wisdom of Rakesh Jhunjhunwala, who famously said, “Respect the market. Have an open mind. Know what to stake. Know when to take a loss. Be responsible.” His legacy continues to inspire both investors and influencers alike. Today’s finance influencers operate in a digital landscape. As financial education becomes democratized, these influencers are shaping a future where financial freedom isn’t a luxury but a shared goal for millions of Indians.

Ankur Warikoo

Ankur Warikoo, a popular Indian entrepreneur and motivational speaker, has carved a niche for himself as a finance influencer by making money management accessible and relatable. His Instagram presence is a blend of financial wisdom and life lessons, where he focuses on helping individuals develop practical approaches to personal finance. Warikoo’s content stands out for its simplicity and relevance to everyday scenarios. He emphasizes the importance of budgeting, saving, and disciplined investing, often highlighting that managing money is less about how much you earn and more about how well you plan. Through bite-sized Instagram videos, he explains concepts like ways to manage your money, ways you can invest monthly, debt management, and investments for a secure future, catering to India’s growing young workforce eager to achieve financial independence.

Ankur’s journey into the world of finance began with his own experiences of making and learning from financial mistakes. This led him to create the “Take Charge of Your Money” course, which provides a comprehensive guide to earning, saving, and investing money. On Instagram, Ankur shares a variety of content aimed at helping his followers achieve financial freedom. Warikoo also advocates for self-awareness in financial decisions, urging people to align their spending habits with their goals. By combining relatable storytelling with actionable tips, he is empowering individuals to take charge of their financial futures with confidence.

Ankur Warikoo on Instagram: @ankurwarikoo

Number of Followers: 3.7M

Sharan Hegde

Sharan Hegde, popularly known as “Finance with Sharan,” has carved a niche in the Indian personal finance space by simplifying complex financial concepts through engaging Instagram Reels and YouTube videos. With a follower base exceeding 2.7 million on Instagram, he addresses topics ranging from mutual funds, fixed deposits (FDs), and stock market investments to debt management and tax-saving strategies. Sharan’s approach emphasizes financial literacy tailored to the aspirations and realities of audiences. Through his reels, Sharan often combines humour and real-world examples, making financial education accessible and enjoyable for his audience. 

After stints at prestigious firms like KPMG and PwC, Sharan transitioned to full-time content creation to demystify finance for the common man. His engaging and humorous approach has earned him a massive following on Instagram, where he shares practical financial advice through comics and videos. Beyond social media, Sharan is also the founder of The 1% Club, a platform offering courses on investment strategies, tax planning, and wealth management. His journey from corporate consultant to financial educator and entrepreneur showcases his commitment to transforming how India views money. Sharan’s mission is clear: to empower individuals with the tools to make informed financial decisions, whether through digital media or his educational ventures.

Sharan Hegde on Instagram: @financewithsharan

Number of Followers: 2.7M

Sarthak Ahuja

Sarthak Ahuja is a chartered accountant and finance educator who has gained prominence for his ability to simplify financial concepts for a broad audience. With over 1.85 million followers on Instagram, he creates content that bridges the gap between technical finance and practical, everyday money management. His videos tackle topics such as the strategic paying of zero tax-earning in crores, gold vs. silver, financial rules to buy a house, how Indians will make a lot of money in the next 5 years, how to make money on Airbnb, and brand-building practices, offering actionable insights with clarity. Ahuja’s approach is grounded in helping individuals make informed financial decisions.

 For instance, his popular video on “What rich people do with loans” explores how leveraging low-interest debt strategically can amplify wealth creation—a concept often misunderstood by the general public. Similarly, his advice on avoiding common car-buying errors emphasizes financial prudence by linking big-ticket purchases to income ratios and opportunity costs. Sarthak’s content is especially relevant in the Indian context, addressing unique financial challenges such as navigating the Goods and Services Tax (GST), investment planning, and startup funding. His relatable delivery style and deep understanding of taxation and financial strategy make his videos engaging and educational.

Sarthak Ahuja on Instagram: @casarthakahuja

Number of Followers: 1.9M

Also Read: The Rising Stars: Top 5 Micro-Influencers in Finance in 2024

Neha Nagar

Neha Nagar is a prominent Indian finance influencer, celebrated for simplifying complex financial topics and making them accessible to her audience. With 1.9 million followers on Instagram, she leverages her platform to focus on personal finance, taxation, cryptocurrency, and money management. Her content often blends financial education with entertainment, using relatable reels and memes to engage viewers. NDTV has honoured her with the “Financial Influencer of the Year Award 2023,” and Forbes magazine has featured her. She also founded Taxation Help, a firm that assists individuals with ITR filings, GST compliance, and business formation. Want to master your money? Then Neha Nagar is your go-to stop amidst the ocean of Instagram finance influencers.

On Instagram, Neha creates insightful videos on topics like investment strategies, avoiding financial scams, and building wealth. Neha also shares bite-sized financial tips, updates on her latest videos, and educational content related to personal finance. She emphasizes empowering women and young individuals to take charge of their financial futures. By addressing real-life financial challenges and providing actionable advice, Neha Nagar has become a trusted name in India’s financial education space and among finance influencers. ​

Neha Nagar on Instagram: @iamnehanagar

Number of Followers: 1.7M

Sakchi Jain

Sakchi Jain is a chartered accountant-turned-financial influencer who has made a significant impact on Instagram. She has a following of 1.6 million. She blends her professional expertise with creative content creation, making complex financial topics accessible to a diverse audience. Sakchi specializes in simplifying concepts like mutual funds, loans, financial policies, and insurance schemes. Her content ensures that even beginners can make informed finance decisions. Her unique approach includes role-plays and relatable storytelling, which makes finance engaging and simple to grasp.

Sakchi’s journey into financial influencing was driven by her desire to educate people about financial literacy and independence. After starting her Instagram account, @ca.sakchijain, she quickly gained popularity for her well-researched and audience-centric content. Her videos often address practical financial habits, such as investing in low-cost index funds and harnessing the power of compounding. She emphasizes consistent, small investments as a pathway to long-term financial success​. Her transparency and emphasis on practical financial advice have solidified her reputation as a trusted voice in the finance space. She recently won the “Finance Educator of the Year” at the InfluenceEx Awards, and also received the Iconic Achievers Awards! 

Sakchi Jain on Instagram: @ca.sakchijain

Number of Followers: 1.6M

Apart from these finance influencers, names like CA Rachana Ranade, Anushka Rathod, and Pranjal Kamra have become household names, offering practical insights on topics ranging from personal budgeting to stock market investments. Kamra’s mantra, “Stay invested, stay patient,” resonates deeply with a generation eager to grow their wealth responsibly.

Also Read: 5 Indian Influencers Who Make Budgeting Fun for Teens

In a country where financial literacy is still evolving, these educators play a vital role. They foster a culture of informed financial behaviour. Whether you’re looking to save for your first car, understand the stock market, or optimize your taxes, finance influencers offer a wealth of knowledge to help you achieve your goals. As their impact continues to grow, they are shaping a more financially aware and empowered generation.