The Rising Stars: Top 5 Micro-Influencers in Finance in 2024

“People don’t buy what you do; they buy why you do it.” Simon Sinek’s famous words resonate deeply in the micro-influencer space. Unlike big-name creators or major media outlets, micro-influencers in finance forge authentic connections. Their relatability and transparency—whether through debt payoff journeys, investment strategies, or crypto experiments—turn casual followers into engaged learners. These modern-day financial advisors are bridging the gap between complex money concepts and everyday people, offering relatable insights, personalized tips, and, above all, trust. 

In a digital landscape crowded with noise, micro-influencers embody the idea that “small is the new big.” Finance micro-influencers are democratizing financial literacy, one post at a time, proving that even the smallest voice can inspire monumental change.

Micro-influencers in Finance Who Are Reshaping Money Conversations:

Meenal Goel

Meenal Goel is emerging as a leading voice in financial literacy and taxation. With a rapidly growing following of over 100K Instagram followers and 60.2K YouTube subscribers, Meenal excels at simplifying complex financial concepts into easy-to-understand advice. Her content, which includes topics like tax filing, investment strategies, and financial planning, resonates with individuals looking to take control of their financial lives.

As a Chartered Accountant with professional experience at esteemed organizations such as Deloitte and KPMG, Meenal brings a wealth of practical expertise to her work. Her mission is to demystify money management, empowering young professionals and entrepreneurs to make smarter financial decisions. On Instagram, she captivates her audience with quick finance tips and relatable reels on refunds, UPI features, interest, discounts, etc., while her YouTube channel delves deeper into nuanced topics like the Gold Monetization Scheme and effective tax-saving strategies.

Meenal’s content stands out for its authenticity and practical relevance, establishing her as a trusted advisor in the digital financial space. Her unique ability to balance technical depth with accessibility has solidified her reputation as a relatable and credible financial educator, inspiring her followers to achieve financial independence and success. With Meenal, one can grasp the concept of money in 60 seconds—she’s the shining star in the sea of micro-influencers in finance!

Meenal Goel on YouTube: @ca.meenalgoel

Number of Followers: 60.2K

Meenal Goel on Instagram: @ca.meenalgoel

Number of Followers: 100K

Deepak Gupta

CA Deepak Gupta is a well-established financial educator and professional known for his in-depth, knowledgeable content on finance, taxation, mutual funds, insurance, finance hacks, and investment strategies. With a rising presence on Instagram under the handle @cadeepakgupta_, he boasts over 76,000 followers, providing relatable insights into tough financial concepts. His YouTube channel, @cadeepakgupta9255, has garnered nearly 27,000 followers. His channels are a go-to resource for individuals seeking to enhance their financial literacy.

Deepak Gupta’s content spans a broad spectrum, from simplifying GST and income tax laws to providing tips for strategic financial planning. A chartered accountant by profession, he is also an experienced mentor for aspiring finance professionals, sharing his expertise through lectures and interactive sessions. His commitment to educating his audience shines through his ability to translate intricate financial jargon into actionable advice.

Beyond social media, Deepak has contributed significantly to the professional community, having previously worked with prominent companies such as Wipro, Hero, and Ericsson; he then quit his job and founded Finvestment and Studycafe. Amid the numerous finance micro-influencers, following Deepak Gupta is like finding a treasure map for managing your money and boosting your savings! He is empowering his audience to make informed decisions in today’s complex economic environment.

Deepak Gupta on YouTube: @cadeepakgupta9255

Number of Followers: 26.5K

Deepak Gupta on Instagram: cadeepakgupta_

Number of Followers: 76.6K

Vidhaan Jain

Vidhaan Jain, known for his engaging content under the handle “Wiser with Vidhaan,” is a dynamic figure in the personal finance and investment niche. With a growing presence across Instagram and YouTube, Vidhaan has cultivated an audience of over 65,000 Instagram followers with a very tiny YouTube subscriber base. His mission is to empower young individuals with actionable financial knowledge, breaking down complex concepts into understandable and digestible formats.

On his Instagram, Vidhaan shares insights on topics like saving, investing, and smart money habits, often incorporating storytelling and visual appeal to connect with his audience. His YouTube channel further extends this reach, offering in-depth discussions on personal finance, market trends, and entrepreneurial strategies. From IPOs to mutual funds to EMIs, to stocks, dividends, and more, he has discussed it all. Authenticity and accessibility underpin Vidhaan’s style, making financial literacy approachable for millennials and Gen Z audiences navigating the modern economic landscape.

What sets Vidhaan apart is his ability to merge technical expertise with real-world application. His content is both informative and inspiring. Whether addressing the basics of financial planning or diving into advanced investment strategies, his focus remains on helping his followers control their financial futures. Vidhaan Jain’s influence is a testament to the growing power of micro-influencers in finance, demonstrating that with the right message and approach, even niche creators can make a significant impact. This rising star’s handle is a must-follow to gain financial insights. He also runs a podcast on Spotify and Apple, The 20s Show.

Vidhaan Jain on YouTube: @wiserwithvidhaan

Number of Followers: 1.37K

Vidhaan Jain on Instagram: @wiserwithvidhaan

Number of Followers: 64.6K

Also Read: Financial Management for Indian Creators: Mastering the Art of Budgeting, Saving, and Investing

Deepak Bhati

Deepak Bhati is an emerging personality in the realm of finance and taxation. Through his online presence, Deepak has cultivated an audience passionate about understanding complex financial and tax-related topics in simpler terms.

On Instagram, Deepak Bhati actively engages with his followers, offering insights into taxation, GST compliance, savings, renting vs. buying a home, loans, and personal finance. His posts and reels are a blend of informative and relatable content that resonates with professionals and young learners alike. Meanwhile, his YouTube channel serves as an extensive resource for discussions, tutorials, and case studies on finance and taxation. 

Deepak’s expertise extends beyond the realm of social media. As a Chartered Accountant, he brings years of practical experience and technical proficiency to his content. This makes it highly valuable for professionals and aspiring CA candidates. His mission to demystify financial complexities is making him a trusted voice in the industry. He is empowering his audience to make informed financial decisions and stay updated on critical regulations. He is a co-founder of DigiWhistle, as well as the founder of the page Tax with CA Deepak.

Deepak Bhati on YouTube: @cadeepakbhati

Number of Followers: 424

Deepak Bhati on Instagram: @cadeepakbhati/ @taxwithcadeepak

Number of Followers: 57.2K/ 100K

Sagar Patil

Sagar Patil works under the handle @fiinancewithpatil on Instagram and @financewithPatil on YouTube. He is a rising star in the finance and trading education space. With a focus on empowering individuals to navigate investments and personal finance, he has a cultivated loyal following on social media.

On Instagram, Sagar shares practical finance, saving hacks, and investment tips for beginners. He has created a space for financial education in an approachable manner. His YouTube channel has a very tiny following when compared to his gram following of 30.9K.

Sagar Patil’s LinkedIn states he is the regional head of Kotak Life in Mumbai and also the business sales manager at Bajaj Allianz Life Insurance. His Instagram bio mentions his achievements as ‘Consulted 12 Plus MNCs’ and ‘Funded 12 Startups.’ This finance micro-influencer has made INR 56 lakhs through consultation in a year.

Sagar Patil on YouTube: @financewithpatil

Number of Followers: 347

Sagar Patil on Instagram: @fiinancewithpatil

Number of Followers: 30.9K

Also Read: 5 Finance Influencers Explaining How to Invest Your First Rs 1000

In a landscape dominated by big names and flashy sponsorships, these and many more micro-influencers in finance stand out. They provide niche content that caters to specific financial communities. Whether it’s budgeting tips, investment strategies, or financial literacy, their content adds a unique flavour to the financial world. Their rise signifies a shift in digital influence, where quality and engagement trump sheer numbers.