Finance
WYLD Secures Major Investment on Shark Tank
WYLD, the innovative social media monetization platform, made waves on the reality show Shark Tank India, securing a significant investment from Anupam Mittal. Despite interest from all five ‘Sharks,’ WYLD sealed the deal with Mittal, obtaining a Rs 75 lakh investment for a 1.5 per cent equity stake, valuing the company at Rs 50 crore.
Reflecting on their journey in the Shark Tank, Rij Eappen, Co-founder & CMO, shared insights into the intense negotiations with the Sharks. Each investor recognized the potential of WYLD’s business model in revolutionizing social media and e-commerce. Mittal’s investment will fuel WYLD’s expansion efforts, amplifying its impact on social media users nationwide.
In a post-show conversation, Mittal emphasized the evolution of influencer marketing, highlighting the importance of tapping into personal networks for brand promotion. WYLD, founded by Dishant Sanghvi, Rij Eappen, and Yash Sakhlecha, facilitates individuals in leveraging their social currency effectively.
Also Read: Nikhil Kamath Joins Visionaries at Vibrant Gujarat 2024
Targeting young influencers aged 18 to 30, WYLD offers a unique proposition. It empowers everyday social media users to monetize their following, akin to established influencers. The platform introduces the WYLD payment card, powered by VISA, enabling users to earn substantial cashback rewards of 30 per cent to 100 per cent on purchases from partner brands. This cashback is earned effortlessly by sharing shopping experiences on Instagram.
Moreover, the WYLD Card transcends its role as a payment tool; it symbolizes a lifestyle upgrade. Users with over 1,000 followers on Instagram and a WYLD Score exceeding 100 out of 1,000 gain access to exclusive perks. WYLD’s proprietary social scoring algorithm evaluates users based on follower count, engagement, and reach. Additionally, WYLD users enjoy VIP access to major concerts and events nationwide by promoting them on Instagram.
Before the Shark Tank success, WYLD had secured a pre-seed round from Better Capital and Aman Gupta, founder of boAt, along with contributions from influencers and fellow entrepreneurs. This latest investment marks a significant milestone for WYLD, propelling its mission to empower social media users and revolutionize influencer marketing in India.
India has recently experienced a notable IPO boom. In the Indian IPO boom, finance creators have emerged as a significant force. The surge comes with challenges. Companies must manage regulatory requirements and market fluctuations, while investors should be cautious and perform due diligence—here, the finance creators play an important role. Here are a few finance […]
In India, influencers and content creators offer reviews and insights into digital payment systems, highlighting the latest trends, features, and user experiences. These creators offer a variety of content focused on digital payments, encompassing trends, technological advancements, practical insights, and future predictions. As the digital payment trend flourishes in the country, understanding its evolution and […]
Financial planning tips for first-time home buyers in India are crucial for a multitude of reasons. Buying a home is a significant financial decision that demands careful maneuvering through a complex process. In India, numerous creators have delved into the realm of providing expert financial planning advice to individuals purchasing their first homes. We’ve listed […]
Lollapalooza India 2025 Lineup Announced: Are You Going?
Creators Explaining How to Choose the Right Health Insurance Plan
Finance Creators Preparing You for India’s IPO Boom
Kerala Creators Share Celebrations During Onam 2024
Diwali Wishes for Social Media: Creative and Heartfelt Posts
Hindi Diwas: Discover the Creators Teaching Hindi on Instagram
Reliance-owned Ajio Brings ASOS to India: Marking British Fashion Brands Exclusive Launch Here
Agou Hengoulal Sitlhou, Ikisvon Jamang & Others Win Big at Elle Style Awards 2024
Srishti Garg Joins the Podcasting Wave with “Something Somewhere”
iPhone 16 Reviews From Indian YouTubers: Worth The Price Tag?
Exclusive: Nabam Jully Talks About Getting Married To A Korean, Moving To Mexico But Loving Bollywood More
Karnataka Introduces New Guidelines for Digital Influencers to Promote State Initiatives
Telegram CEO Pavel Durov Finally Makes Statement About Recent French Ordeal
Personal Finance Influencers Simplifying Investment Tips for Beginners
Rajat Dalal: The Controversial YouTuber Caught in a Storm of Scandals
UPSC Aspirant to IPS Officer and Social Media Star: Aashna Chaudhary
How To Make Money on Facebook with Monetization Features
Sheetal Devi’s Inspiring Journey from a Remote Village to Tanishq Partnership
Sisters Farheen Panjwani & Sharmin Panjwani Serve Desi Looks You’ll Love
Dhruv Rathee Condemns UP Government’s New Social Media Policy
Gauri Bai Arrives at Prajakta Koli’s Home: Friends and Family Gather for Darshan
Social Media Stars & Celebs Galore at Elle Style Awards 2024
Armaan Malik, Aashna Shroff, Juhi Godambe & Malvika Sitlani at premier of Emily in Paris Part 2
5 Underrated Makeup Influencers Who Deserve To Be On Your Radar
Sindhi Comedy Content Creators Tickling Your Funny Bones
From Then to Now: Checkout Ashish Chanchlani’s Fitter Version!
Ankush Bahuguna’s London Diaries
Photographer Mohit Tiwari captures creators like never before
Social media star Siddharth Nigam buys a new house
Spice Up Your Kitchen With These South Indian Food Bloggers
-
Lifestyle2 weeks agoExclusive: Nabam Jully Talks About Getting Married To A Korean, Moving To Mexico But Loving Bollywood More
-
Lifestyle2 weeks agoKarnataka Introduces New Guidelines for Digital Influencers to Promote State Initiatives
-
Tech1 week agoTelegram CEO Pavel Durov Finally Makes Statement About Recent French Ordeal
-
Finance1 week agoPersonal Finance Influencers Simplifying Investment Tips for Beginners
-
Sports2 weeks agoSheetal Devi’s Inspiring Journey from a Remote Village to Tanishq Partnership
-
Finance2 weeks agoSonia Shenoy Bids Adieu to CNBC-TV18 after 16 Years
-
Lifestyle1 week ago5 Environmental Influencers on Instagram Who Are Working Hard to Change Our Environment
-
Lifestyle2 weeks agoExclusive: Why Bengaluru’s Homegrown Artist Natauku Should Be On Your Indie Playlist