WYLD Secures Major Investment on Shark Tank

WYLD, the innovative social media monetization platform, made waves on the reality show Shark Tank India, securing a significant investment from Anupam Mittal. Despite interest from all five ‘Sharks,’ WYLD sealed the deal with Mittal, obtaining a Rs 75 lakh investment for a 1.5 per cent equity stake, valuing the company at Rs 50 crore.

Reflecting on their journey in the Shark Tank, Rij Eappen, Co-founder & CMO, shared insights into the intense negotiations with the Sharks. Each investor recognized the potential of WYLD’s business model in revolutionizing social media and e-commerce. Mittal’s investment will fuel WYLD’s expansion efforts, amplifying its impact on social media users nationwide.

In a post-show conversation, Mittal emphasized the evolution of influencer marketing, highlighting the importance of tapping into personal networks for brand promotion. WYLD, founded by Dishant Sanghvi, Rij Eappen, and Yash Sakhlecha, facilitates individuals in leveraging their social currency effectively.

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Targeting young influencers aged 18 to 30, WYLD offers a unique proposition. It empowers everyday social media users to monetize their following, akin to established influencers. The platform introduces the WYLD payment card, powered by VISA, enabling users to earn substantial cashback rewards of 30 per cent to 100 per cent on purchases from partner brands. This cashback is earned effortlessly by sharing shopping experiences on Instagram.

Moreover, the WYLD Card transcends its role as a payment tool; it symbolizes a lifestyle upgrade. Users with over 1,000 followers on Instagram and a WYLD Score exceeding 100 out of 1,000 gain access to exclusive perks. WYLD’s proprietary social scoring algorithm evaluates users based on follower count, engagement, and reach. Additionally, WYLD users enjoy VIP access to major concerts and events nationwide by promoting them on Instagram.

Before the Shark Tank success, WYLD had secured a pre-seed round from Better Capital and Aman Gupta, founder of boAt, along with contributions from influencers and fellow entrepreneurs. This latest investment marks a significant milestone for WYLD, propelling its mission to empower social media users and revolutionize influencer marketing in India.