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Godrej To Honor Select Content Creators

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Godrej to honor content creators mentored Ranveer Allahbadia. Reelstars

The stage is set for the inaugural edition of ‘Godrej L’Affaire Select,’ an influencer hunt program curated by Godrej L’Affaire, the luxury lifestyle platform owned by Godrej Industries. This program is gearing up to honor a select group of 25 content creators, handpicked and mentored by Ranveer Allahbadia, at the sixth edition of Godrej L’Affaire on March 29, 2024.

The Rise of India’s Content Creators

Over 10,000 participants hailing from 200 Indian cities, towns, and villages showcased their creativity in hopes of securing a spot among the elite 25. Under the mentorship of internet sensation Ranveer Allahbadia, popularly known as Beer Biceps, these selected creators will enter the exclusive Godrej L’Affaire Select creators’ group. This platform serves as a launchpad for content creators and creative talents from diverse backgrounds, including those from tier 2 and tier 3 cities. It will provide them with a platform to display their skills and connect with a broader audience.

A Booming Creator Economy

India’s creator economy is on an upward trajectory, projected to reach USD 500 billion by 2027. Fueled by a youthful population, with a median age of 28.2, these creators are set to play a pivotal role in driving economic growth and shaping consumption trends.

Godrej L’Affaire’s Vision

Godrej L’Affaire’s commitment to nurturing emerging talent aligns with India’s vision of Vikasit Bharat, focusing on skilling the youth and fostering talent development. The selection process, overseen by a jury comprising prominent figures from various fields including lifestyle, travel, luxury, health, and parenting, underscores Godrej’s dedication to supporting the next generation of content creators.

A Rigorous Selection Process

The journey to becoming one of the top 25 content creators was not easy. With parameters ranging from brand collaborations to authenticity, page aesthetics, and engagement, the selection process was meticulous. Beyond metrics, factors such as genuine passion for content creation, fluency in English/Hindi, video skills, and event participation played a crucial role in the selection process.

Meet the Top 25 Content Creators

Representing a diverse mix of states across India, the top 25 content creators include:

  • Ashwita Behera from Odisha
  • Manik Kaur from Dehradun
  • Gaurav Tomar, Jahnvi Batra, and Aditya Panwar from Delhi
  • Akshay Amrut Volvoiker from Goa
  • Deon Demamount from Himachal Pradesh
  • Pranee Magotra from Jammu
  • A group from Maharashtra consisting of Sagar Kadrekar, Anandita Bakshi, Ayesha Lakhani, Sanika Poyekar, Shoaib Ali, Yogita Naik, Rupesh Jadwani, Payal Agarwal Mukherjee, and Nidhi Chauhan
  • Kratika Kharra and Prachi Jain representing Rajasthan
  • Amisha Sinha, Vaibhav Navlani, Sakshi Dikshit, Swati Sodhi, and Devyanshi Bajaj from Uttar Pradesh
  • Aishi Sarkar representing West Bengal

Empowering Creators, Shaping the Future

Mentored by Ranveer Allahbadia and supported by Godrej L’Affaire, these 25 individuals represent the future of content creation in India. With their diverse backgrounds and talents, they are poised to make a lasting impact on the digital landscape, further solidifying India’s position as a global hub for social media content creators.

FAQs

1. What is Godrej L’Affaire Select?

  • Godrej L’Affaire Select is India’s premier influencer hunt program curated by Godrej L’Affaire, aimed at recognizing and empowering top content creators across the country.

2. Who is Ranveer Allahbadia and what is his role in Godrej L’Affaire Select?

  • Ranveer Allahbadia, popularly known as Beer Biceps, is an internet sensation and mentor for Godrej L’Affaire Select. He plays a crucial role in guiding and mentoring the selected content creators.

3. How does Godrej L’Affaire contribute to India’s creator economy?

  • Godrej L’Affaire is committed to nurturing emerging talent and fostering growth in India’s creator economy. Through initiatives like Godrej L’Affaire Select, the platform provides creators with valuable opportunities to showcase their skills and connect with a wider audience.

Seasoned journalists covering interesting news about influencers and creators from the social world of Entertainment, Fashion, Beauty, Tech, Auto, Finance, Sports, and Healthcare. To pitch a story or to share a press release, write to us at info.thereelstars@gmail.com

Lifestyle

Instagram Artists Who Spin Magic With Their Creations

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Artists on Instagram-The Reelstars

India’s art forms continue to evolve while preserving the country’s rich traditions. Talented artists are now taking to social media to showcase their talents. These Instagram artists spin magic with rangoli, paint, cloth and practically anything that’s close at hand!

Here’s The Reelstars sharing a few popular artists, painters, and sketchers who blow the minds of followers with their creations. Take a look!

Dhrisha Suroiwal

Drisha is a rangoli artist who creates intricate designs and faces on the surface of water. Rangoli creations are typically etched on the ground with coloured powders, flowers, or rice. However, creating rangoli patterns on water requires much patience and a steady hand. The results are mesmerizing. Drisha recently created a rangoli pattern that featured stand up comic Bharti Singh and her son.

Punam Choudhary

Punam is an artist and illusionist, who is quite popular on Instagram for her creations. She specialises in executing 3D designs on streets that look almost lifelike.

Maadhvan Goyal

Artist Maadhvan’s paintings are divine to watch. He sketches paintings of deities that convey spiritual and cultural meanings in the narratives of Hindu mythology.

Rob

Rob is a popular Goa based artist known for his dynamic and energetic style, often incorporating vivid colors and bold brushstrokes in his artworks. He is known for creating something unique out of waste products. He recently made a portrait of cricket legend Sachin Tendulkar out of soda cans.

Shintu Mourya

Give Shintu some chocolate, gutka, boxes, fruits, and vegetables, and he can create a painting from anything. With 1 million followers on Instagram, Shintu has taken the internet by storm with new creations each time. In this video, he has made a painting of cricketer Hardik Pandya and his wife Natasa Stankovic with the help of toothpaste.

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Lifestyle

Senco Gold and Diamonds Collab With Sushant Divgikar to launch Pehchaan Anthem

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Pehchaan Anthem

Senco Gold and Diamonds, the Indian retail chain, has made a significant stride in supporting the LGBTQIA+ community with the launch of the “Pehchaan Anthem” in collaboration with Sushant Divgikar, aka Rani KoHenur. The anthem, a powerful expression of self-identity, not only resonates with the community but also provides a deeper understanding of the singer’s disposition and personality. This Pehchaan Anthem has had a profound impact on the LGBTQIA+ community. Similarly, providing a voice to their struggles and a platform for their self-expression.

Sushant’s Role in Senco Campaign

Being the voice of this campaign has been a significant milestone for Sushant and it displays the underlying declaration of self-identity unapologetically. The simple two-and-a-half-minute video acts as a symbol of a lament as well as a joyous declaration of their personality. The bold lyrics by Rohit Joshi and composition by Nishith Hegde and Ashwin Shriyan. However, summarize the true essence and struggle that the community faces. The symbolically accurate lyrics pay tribute to the fire blazing within and the drive. Moreover, that keeps them motivated to fight for the rights and opportunities that they deserve. The mesmerising symphony of individuality is displayed as Sushant stands tall in authentic glory.  

The Brands Perspective:

The director and head of marketing and design at Senco Gold claims that music united. However, people in the same way that advocacy did, bringing people together to fight for a better world. They drove this campaign with the insight that an individual’s journey of self-discovery and finding their sexual orientation and unique preferences. He added that through powerful storytelling and vibrant sounds of acceptance and self-discovery.

People’s Perspective

The video has already gained 239K views in eight days on YouTube and 617K on Instagram. Although the campaign has received mixed responses, it has also managed to strike a chord. Furthermore, with a progressive-minded audience who chooses to support individuality and respect preferences. The campaign, with its powerful message and vibrant sounds of acceptance and self-discovery. However, has successfully uplifted and empowered the “Pehchaan” of the LGBTQIA+ community. This success is a beacon of hope for a more inclusive and accepting future.

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Lifestyle

DIY Home Decor Influencers You Should Know

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DIY Home Decor Influencers You Should Know - The Reelstars

DIY home decor influencers on social media have hacks that inspire you to transform your homes. Simple transformative ideas and artifacts placed aesthetically go a long way in making a simple home an artistic one. Furthermore, Here are some influencers we love who transform interiors with their hacks. 

Influencers Inspiring through DIY & Decor Hacks: 

Sandhya Majji @pinkpebblehome

Instagram Followers: 90.9K

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Sandhya Majji is a home decor blogger who makes classy decor videos. A former programme manager with Dell.

Sandhya is not just about home decor. She’s a travel enthusiast, documenting her adventures @pinkpebble, and a dedicated fitness enthusiast. Besides, Her diverse interests make her a well-rounded guide to all things home decor. Furthermore, Did we mention she’s a state level hockey player too? 

Easy DIY Home Decor Hack by Sandhya:

Meenakshi Singh @decor_miniz

Instagram Followers: 255K

Meenakshi Singh is a product stylist and content creator based in Bhubaneswar, Odisha. She loves DIY home decor and lifestyle blogging and is also a mom blogger for her baby girl. Besides, She does product reviews that enhance her home with beautiful home decor pieces. Furthermore, She has collaborated with Window Deco, Amazon Home India, and Home Monde Lifestyle to name a few.

Here is how she styles her home with this DIY tealight diya:

Sunita Rawat @sunitas_creative_world

Instagram Followers: 66.7K

Sunita Rawat is passionate about home decor, DIYs, art and crafts. She also has a flair for creative jewellery design. However, She loves making aesthetic articles that add to her home decor.

Sunita currently has 258K Subscribers on YouTube. Moreover, where she regularly updates her fans with DIY hacks and artistic ideas to spruce up their homes.

Here is a DIY dream catcher made by Sunita in collaboration with Hobby India Official:

These DIY Home Decor Artists know how to make a home look incredible. Moreover, check their accounts and follow them to get inspiration for your home with DIY hacks. 

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