Prime Energy Drinks Are Coming To India; KSI and Logan Paul To Launch The Product

Influencers Logan Paul and KSI (Olajide Olatunji) co-founded the well-known sports drink brand Prime. In January 2022, Logan Paul and KSI introduced their drink as a hydration option to compete with established sports drinks such as Gatorade and Powerade, highlighting superior ingredients and targeting a younger demographic. The partnership between Logan Paul and KSI, two prominent YouTubers with extensive fanbases, has brought considerable attention to Prime. Prime encompasses a variety of sports drinks, drink mixes, and energy beverages marketed and manufactured by Prime Hydration, LLC.

Everything you need to know about Prime:

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Prime Hydration, LLC offers an outstanding range of PRIME energy drinks, sports drinks, and drink mixes. The quality and innovation set Prime apart in the beverage market. Famous online figures Logan Paul and KSI “Olatunji” (Olajide Olayinka Williams Olatunji) have launched and established the brand. In 2022, the collaboration of these two influencers, each with a staggering following in the tens of millions, sparked tremendous excitement on social media during the unveiling and launch of their new product line.

Prime was launched on January 4, 2022. Furthermore, notable sports sponsorship agreements significantly boosted the visibility of the product and brand. Prime Hydration offers a range of drinks tailored for energy, sports performance, and unique drink combinations, each crafted with a careful blend of caffeine, enriched micronutrients and electrolytes.

Introducing Prime to the World

Announcing the arrival of PRIME, the founders on the official product page shared a post on January 5, 2022, on Instagram.

“We’re excited to announce Prime to the world and showcase what happens when rivals come together as brothers and business partners. Our goal was to create a fantastic hydration drink that can fuel any lifestyle. Over the past year, we’ve worked countless hours to formulate the product from scratch, lock in deals with the largest retailers in the world, and build a multi-hundred person team to get our products to the shelves. We’re humbled by the process of creating a real brand & look forward to competing with some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible. Now that we’re both fighting for the same team, we truly believe the sky is the limit.” - KSI & Logan

PRIME Products

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Prime Hydration, LLC has an affiliation with Congo Brands. Initially delivered from the United States, the product is currently manufactured by Refresco in the United Kingdom. It was introduced in UK in June 2022. The sports drinks are termed “hydration drinks.” They contain 10 % coconut water. Plus, they’ve got B vitamins, electrolytes, and BCAAs in the mix. The manufacturers say that the formulation of the goods has no added sugar, is caffeine-free, and has about 20 calories per bottle.

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There are a variety of flavours available for Prime Hydration, including Ice Pop, Orange, Tropical Punch, Lemon Lime, Lemonade, Grape, Blue Raspberry, Strawberry Watermelon, Strawberry Banana, Citrus Kiwiberry, Orange and Mango, Meta Moon, Glowberry (Sour Apple), Cherry Freeze, Goalberry (Berry), Strawberry Lemonade, and Dragon Fruit. Boxes of Lunchly, a line of snack kits also developed by KSI and Logan Paul in collaboration with MrBeast, contain smaller bottles of the PRIME Cherry Freeze, Ice Pop, and Strawberry Banana flavours.

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Also, the energy drink that came out in 2023 has 200 mg of caffeine and offers a few of the same flavours as its sports drink version. The brand has also introduced Prime Hydration+ Sticks, which showcase a variety of unique flavours created in partnership with the Dodgers baseball team and FC Bayern Munich. Additional limited-edition bottles include Lemonade Venice Beach, Lemonade Piñata Colada, and Ice Pop Prime Card Misfits bottles.

Prime in News

The high caffeine levels of Prime Energy drinks sparked discussions about their marketing strategy and drew scrutiny. A multitude of nations, regions, and educational institutions have implemented bans or limitations on the beverage due to its caffeine levels surpassing legal thresholds or being considered unsuitable for children. Prime Energy has been banned or made unobtainable for minors in several countries because of rules about caffeine levels, as it has higher caffeine content. In a number of nations, the beverage is also prohibited in schools.

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Reception of Prime

So, on January 4, 2022, KSI and Logan Paul, who together have over 40 million YouTube subscribers and tons of followers on other platforms, went live on Instagram to share the exciting news with the world. They announced that they had started a new drinks company called Prime Hydration. Their involvement created a buzz on social media about the product, which then sparked massive interest. Gordon Ramsay took a moment to review the drink on Heart radio, and he didn’t hold back. He said it was “like swallowing perfume” and rated it a 0 out of 10.

Prime Now in India

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According to the most recent announcements by the brand, PRIME will shortly have an official launch in India. Logan Paul and KSI will be introducing the product/brand to the Indian market soon, upon their arrival in Mumbai, Maharashtra. The main event will take place on November 10, 2024, at the JWD Mall/Jio World Drive Mall. Speed and MrBeast will also be present at the event.