The Rising Stars: Top 5 Food Micro-Influencers in India

Food is a universal language that brings people together, sparks creativity, and fuels our daily lives. Whether you’re a food lover, an enthusiastic cook, or just someone who enjoys the beauty of cooking, sharing culinary experiences on social media has turned into a joyful tradition. One of the driving forces behind contemporary food culture is the rise of food micro-influencers who have cultivated dedicated followings on platforms like Instagram, YouTube, and TikTok.

These influencers, known for their niche expertise and authentic content, share everything from innovative recipes and cooking tips to restaurant reviews and food trends. While their influence may be more modest in scale compared to mainstream content creators, it is incredibly potent due to the trust and personal connection they build with their engaged audiences. As food micro-influencers in India continue to shape culinary trends and provide inspiration, their role in marketing and influencing consumer tastes has become an essential element of the modern food landscape.

“Savoring the Moment”: Meet these five rising food micro-influencers who inspire their followers to explore the world of food with fresh eyes and an adventurous palate:

Bhavna Mhatre

Bhavna Mhatre helms the Instagram handle ‘fluffy foodie.’ As the handle suggests, Bhavna’s channel is all about food and more food. You will find simple and easy homemade recipes and detailed cooking instructions in her space. With 730 posts on Instagram, the blogger has amassed 93.6K followers to date. Whether it is cooking on the stove or the age-old brick Chulha, the blogger has made and presented to the audience yummy food. She hails from Maharashtra, and on her social media channel, she refers to herself as ‘Dombivalikar’, a reference to her hometown of Dombivli.

Her passion for cooking is evident in every post, where she showcases the stepwise recipes, making them easier to follow. Bhavna, through her videos, invites viewers to join her culinary adventures and explore the rich flavours of traditional Indian cuisine. Among the multitude of food micro-influencers, Bhavna stands out for her exceptional culinary skills. A few of her cooking reels garnered views in millions. The reels include recipes for dishes such as “soya masala,” “prawns masala,” “chicken sukka,” “dabha-style egg curry,” “bread omelette,” and more. Her videos are in Marathi. Bhavna Mhatre has also collaborated with and promoted brands like Patil Kaki, FosStevia, Saoji Spices, Kalyatatva, etc. Apart from these, she has also promoted cake stores, coffee shops, restaurants, and resorts on her Instagram account.

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A post shared by Bhavna Mhatre (@_fluffyfoodie_)

Bhavna Mhatre on Instagram: @_fluffyfoodie_

Aarti Gupta

On food blogger Aarti Gupta’s social media handles, one will come across a variety of healthy, nutritious, and vegetarian recipe options. Spearheading the space ‘Cooking with Aarti’, she has 86.1K followers on Instagram and 9.62K subscribers on YouTube. She always strives and tries to share with the audience new innovative and healthier veg recipes packed with delicious tastes. The blogger started her food content creation journey on YouTube back in 2020. When it comes to vegetarian food, her social media channels are like a food paradise.

This rising food micro-influencer is based in Delhi, India. Food lovers can follow her and experiment with the everyday recipes she shares. She has collaborated with brands like “Nayamie,” “Zindagi Stevia,” “Gavya Mart,” “Kaamik,” “The Khao Project,” etc. Some of her recipes have garnered a huge response. Alongside demonstrating the cooking, Aarti also sometimes shares the recipes in the captions, making it simpler to follow!

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A post shared by Aartee Gupta 🧿 (@cooking_with_aarti)

Aarti Gupta on YouTube: @CookingwithAarti

Aarti Gupta on Instagram: @cooking_with_aarti

Aditi Ankit

A food content creator, Aditi Ankit, is undoubtedly one of the emerging food micro-influencers worth monitoring and following on social media. She is based in the city of Pune, India. Aditi has 77.2K followers on her Instagram and 2.39K subscribers on YouTube. She shares videos on travel, food, and reviews on her social media space.

The recipes she shares are healthy and seem tasty, making the audience crave the dish she has prepared. Her engaging story presentation and vibrant visuals not only highlight the rich culinary culture of India but also inspire her followers to experiment with new flavours and ingredients in their kitchens. With a growing audience and a passion for food, Aditi is sure to make a significant impact in the food content creation landscape. Her posts often carry the recipe for the dish as well. Her GRAM handle bio states her mantra, “Eat right. Live right.”

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Aditi Ankit on YouTube: @A2cookbook

Aditi Ankit on Instagram: @a2cookbook

Also Read: Most Followed Indian Food Influencers on Instagram Serving Delicious Content

Bhoomika

Food micro-influencers are making every effort to engage with their followers and provide delicious and enticing food-related content. One such food content creator and blogger is Bhoomika. She hails from the city of Nawabs, the capital of Uttar Pradesh, Lucknow. Her Instagram handle, ‘lucknow_cuisine’, has some tasty recipes from the streets and homes of Lucknow. Bhoomika has showcased easy dishes like pulao, aloo puri, tikki’s and cutlets, as well as modern recipes like herbed cheese spread and cheesy corn pockets.

With her vibrant photography and engaging videos, she transports her audience to the bustling world of food like no other. With her recipes, simple-to-follow steps, and captions, Bhoomika is surely making the viewers hungry for food. The food blogger, who also happens to be an engineer, boasts 71.4K Instagram followers and undoubtedly merits more attention.

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A post shared by Bhoomika | Food Blogger | Lucknow (@lucknow_cuisine)

Bhoomika on Instagram: @lucknow_cuisine

Sweeny Dias

Sweeny Dias helms the social media handle, “mumbaifoodscenes/ Mumbai Food Scenes.” The handle name hints that the blogger is based in Mumbai, Maharastra. She has been an active travel and food content creator since 2014. Sweeny has made 1999 posts on Instagram and is followed by 69.7K there, to date. She met the legendary chefs Gary Mehigan and Matt Preston when Conosh organized a masterclass in the country. 

On her handle, one will find recommendations of food places in India and abroad. From sharing recommendations for the most Instagrammable date places to enjoying the taste of Paris in Mumbai, to sky-themed dining, to cafes, eateries, bars, cake shops, and date spots, her Instagram account offers some of the best suggestions when it comes to the food, and dining scene.

Sweeny started her foodie content creation journey more than ten years ago by uploading 10 “not-so-appetizing” (in her words) photos. She then logged off for 3 months, terrified of getting roasted. But when she finally logged back in, Sweeny was met with amazing response, which pushed her to keep cooking up content. Since then, there has been no turning back for Sweeny Dias’ delicious adventure!

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A post shared by Sweeny Dias (@mumbaifoodscenes)

Sweeny Dias on Instagram: @mumbaifoodscenes

Also Read: Rising Food Bloggers from Andhra Pradesh to Watch Out For

The digital transformation of food has undeniably reshaped our relationship with what we eat, elevating it from mere nourishment to a rich form of cultural expression that reflects our diverse identities. The rise of food micro-influencers plays a critical role in this evolution, leveraging social media platforms to create authentic connections and foster communities around unique culinary experiences. Collectively, these elements illustrate how the digital landscape has profoundly altered our perceptions of food, making it an integral part of our social and cultural fabric while driving growth within the industry itself.