What Is Feastables? MrBeast Is Coming To Mumbai To Launch This Product On November 10

YouTuber MrBeast (Jimmy Donaldson), well-known for his large-scale challenges and philanthropy, founded the food brand Feastables. The brand was launched in 2022, and its primary product offering is a line of chocolate bars. These chocolate bars are marketed as being high-quality and are designed to be both delicious and philanthropic, with a portion of the proceeds going to support various charitable causes. The brand’s slogan is “Feast Like A Beast,” emphasizing the indulgent, fun nature of the products.

In addition to the chocolate bars, Feastables has expanded its product offerings to include other items, such as cookies. The goal of the brand is to provide products that taste great while also supporting positive social impact, in line with MrBeast’s broader philosophy of using his platform to make the world a better place. Feastables’ products are sold through various channels, including the official website, and they’ve garnered a following thanks to MrBeast’s massive online presence and his famous “giveaways” that often accompany product launches.

Everything you need to know about Feastables:

Feastables is a delectable chocolate and snack brand brought to life by the renowned American YouTuber Jimmy Donaldson, famously known as MrBeast in the digital realm. Donaldson revealed his company’s formation in January 2022, and it introduced its own line of chocolate bars under the “MrBeast Bar” name. Machu Picchu Foods SAC manufactures Feastables chocolate goods in Peru.

Feastables Origin

Jimmy disclosed his intentions to launch his own chocolate bar company in the 2021 Beast Reacts video, “Inside an Ice Cream Factory!”. Donaldson offered Jim Murray a role in the development of the Feastables product in 2021. Murray went on to co-found the company, and he assumed the role of CEO. On January 29, 2022, MrBeast introduced his exquisite chocolate bar company, showcasing the brand in the exhilarating “World’s Most Dangerous Escape Room!” video. He introduced the audience to the flavours available.

An opulent sweepstakes campaign boasting one million dollars in prizes, including the chance for 10 grand prize winners to vie for a chocolate factory in a forthcoming MrBeast video reminiscent of Charlie and the Chocolate Factory, accompanied the launch. In February 2022, Feastables confirmed it would be working with Roccat and Turtle Beach Corporation to offer sweepstakes offerings. Within a few months of its inception, $10 million worth of chocolate bars were sold, demonstrating their excellent sales performance.

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About the Brand: Feastables

According to the brand, they’ve worked with top food scientists to make the tastiest chocolate. They tested their chocolate with thousands, including Gordon Ramsay, a British celebrity chef and restaurateur. Feastables’ Ethical Sourcing Strategy helps West African farm kids attend school. Their plan supports farmers and their families, invests in local child health and education, and hires trained workers without child labour. Packages with the new logo and bar recipe debuted in February 2024. The company dropped the name “MrBeast Bar” and rebranded “Deez Nutz” as “Peanut Butter” in response to a lawsuit from the “Dee’s Nuts” flavoured peanut company.

• Each Feastables item has a different shelf life. For example: Milk chocolate: 18 months from the date it’s produced; dark chocolate & dark chocolate sea salt: 20 months; and Karl Gummies: 12 months from the date it was manufactured.
• The chocolate should be stored in a cool, dry place to keep it fresh.
• Each product page contains particular product information, such as nutritional value, allergy declarations, and a list of ingredients.
• The products do not contain alcohol. To make the Chocolate liquor ingredient cocoa butter and cocoa solids are used.
• Feastables products are not vegan.

Feastables and Tony’s Open Chain Partnership

Tony’s Open Chain is an initiative that is transforming cocoa supply chains. Feastables is the first major chocolate company in the United States to become a Mission Ally of Tony to join the initiative. Following the beginning of conversations in October 2023 and the signature of an agreement in May 2024, the two parties will shortly be expanding the extent of their collaboration.

Feastables Variety

The variety of Feastables is a delight for chocolate lovers. The bars are available in Milk Crunch, Peanut Butter, Dark Chocolate, Almond, Dark Chocolate Sea Salt, Cookies, and Creme. It also comes in a value pack.

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Feastables Availability

It is available in the UK, USA, Germany, Australia, Netherlands, Singapore, Canada, New Zealand, and Denmark. It is available to buy at Walmart, Kroger, 7-Eleven, Target, Albertsons, Sam’s Club, and other places. Feastables is soon going to be launched in the Indian market.

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Feastables Now in India

The most recent updates indicate that Feastables will soon make its grand debut in India. MrBeast will soon arrive in the country to introduce the product/brand to the Indian market. The JWD Mall/Jio World Drive Mall in Mumbai, Maharashtra, will host the big day on the 10th of November, 2024. Ajey Nagar, renowned as CarryMinati, is collaborating for the grand launch.