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IPL 2024 Poised for a 50% Influencer Marketing Boom

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brands marketing for ipl 2024 qoruz - the reelstars

The Indian Premier League (IPL) isn’t just a cricket tournament, it’s a social media juggernaut. Millions tune in, not just for the on-field action, but for the shared experience and the buzz that transcends the boundaries of the stadium. With the rise of digital platforms, the IPL has become a prime hunting ground for influencers, a vibrant space where creators connect with their audience, capturing the thrill, passion, and celebratory spirit of the tournament.

This trend is set to explode in IPL 2024, with a Qoruz industry report forecasting a staggering 50% increase in influencer collaborations. This builds on the already impressive growth of 2023, where influencer mentions during the IPL jumped a remarkable 45% compared to the previous year. Sports influencers led the charge, representing 54% of collaborations, followed by those in entertainment, beauty, fashion, and lifestyle.

Cricket Fever Meets Influencer Frenzy

These dynamic interactions between influencers and fans present a golden opportunity for brands. Partnering with the right influencers allows brands to tap into trending content, generate massive brand awareness, and forge deeper connections with target audiences. Leading the way in 2023 was JioCinema, whose influencer marketing strategy achieved a phenomenal 75 million reach across 77 influencers, setting a new benchmark for social media engagement during the IPL. Dream11 followed closely behind with impressive results, garnering 41 million in reach through 15 influencers.

Beyond these giants, a diverse range of brands like Zee Music Company, Gugobet, JeetWin, KFC, Puma, Cricbuzz, Adidas, Swiggy, Reliance Foundation, Zomato, Myntra, and Ubon contributed to the vibrant influencer marketing landscape of the 2023 IPL. Each brand used unique strategies to maximize brand awareness and consumer engagement amidst the cricketing frenzy.

Anticipation for IPL 2024

Looking ahead, the Qoruz report anticipates a significant upsurge in influencer marketing activity during IPL 2024, with a projected 50% increase in influencer shoutouts. This underscores the growing importance of strategic partnerships with the right influencers, allowing brands to connect with cricket enthusiasts captivated by the tournament.

The IPL offers a unique window for brands to reach a massive audience, uniting die-hard fans and casual viewers alike. As Qoruz’s co-founder aptly states, the upcoming season presents a golden opportunity to maximize the impact of influencer marketing. By leveraging insights from past successes, brands can refine their influencer strategies to perfectly align with their target audience and capitalize on the IPL’s vast reach. This includes everything from launching new products and sparking brand conversations to introducing exclusive deals through influencers. Ultimately, influencer marketing stands as a crucial tool for brands seeking to achieve significant gains during the IPL season.

The 2023 IPL season, analyzed through the Qoruz platform, provides valuable insights into the effectiveness of influencer marketing. Entertainment and sports influencers emerged as key players, with outstanding collaborations from brands like Dream11 and Gugobet leading in terms of engagement. Additionally, collaborations by Thums Up, Reliance Foundation, Ubon, and Nippon Paint further demonstrated the immense impact of strategic influencer partnerships. These insights offer a roadmap for brands to leverage the vast audience engagement opportunities of the IPL 2024 by aligning with the right influencers and amplifying their campaigns.

Anusuya is a content samurai, slaying mediocrity with creativity. This Calcutta-born and Bengaluru-raised girl loves crafting compelling content across all realms; social media posts that pop to website copy that sells. When she's not hunched over her laptop, you'll find her creating Pinterest boards for her next vacation or binge-watching Asian dramas.

Gaming

S8UL and Mortal Nominated Again at Esports Awards 2024

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S8UL, India’s leading esports organization, continues to dominate the global stage. They’ve secured their third nomination at the prestigious Esports Awards, while co-founder Naman “Mortal” Mathur has been nominated for the fifth consecutive year.

The ceremony takes place on August 24th in Riyadh, Saudi Arabia, as part of the Esports World Cup. S8UL’s nominations fall under the Entertainment and Creative categories, a recognition of their innovative and impactful initiatives throughout the year. This solidifies their position as a true leader within the esports and gaming community.

Fans can show their support by voting for S8UL in the “Esports Content Group of the Year” category and Mortal for “Esports Personality of the Year” on the official Esports Awards voting page. More information and registration details are available on the Esports Awards website. S8UL won the best content group award at the event in 2022 as well!

Founded by a trio of Indian esports veterans – Naman Mathur (Mortal), Animesh Agarwal (8Bit Thug), and Lokesh Jain (Goldy) – S8UL boasts a roster of 26 marquee gamers who are revolutionizing the Indian gaming landscape.

The continued recognition is a testament to S8UL’s successful strategy and their position as a leader in the global esports arena. The organization is committed to setting high standards and constantly redefining excellence and innovation within the industry.

S8UL’s co-founders expressed their immense pride in the team’s achievements. These nominations acknowledge not only the years of hard work but also the significant impact S8UL has made on the esports world. They see it as a validation of their dedication to pushing boundaries in gaming and content creation, fueled by the unwavering faith and love of their fans.

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Gaming

Battlegrounds Mobile India Crowns Its First Content Creator King!

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bgmi award nominees - the reelstars

KRAFTON recently hosted the much-anticipated Battlegrounds Mobile India Awards, recognizing the talented creators who fuel the game’s vibrant community. The first category, the JOD Content Creator Award, saw a fierce battle between some of India’s biggest BGMI names. Fans eagerly voted using in-game tokens, and after a thrilling race, the winner has finally been crowned!

Mortal Takes Home the Prestigious JOD Award

Dominating the competition is none other than the legendary Mortal (Naman Mathur)! Known for his exceptional skills, strategic brilliance, and captivating content, Mortal has been a force to be reckoned with since the PUBG Mobile days. His massive YouTube channel boasts millions of subscribers, a testament to his contribution to the popularity of both PUBG Mobile and its successor, BGMI. Renowned for his humility and relentless pursuit of excellence, Mortal’s victory comes as no surprise to his devoted fan base.

Mortal’s Journey to the Top

Naman Mathur, the gamer behind the Mortal persona, began his journey in 2016 with a YouTube channel featuring Mini Militia gameplay. However, it was PUBG Mobile in 2018 that truly launched him into stardom. Mortal’s competitive achievements are equally impressive, including victories in the PUBG Mobile India Series (2019) and the PUBG Mobile Club Open – Spring Split: India (2019). He even secured the Esports Mobile Player of the Year award at the Indian Gaming Awards in 2019. The transition to BGMI saw Mortal continue his dominance, leading Team SouL to victory in the 2022 Battlegrounds Mobile India Pro Series.

Mortal’s influence extends beyond gameplay. He’s a vocal supporter of esports growth in India and co-owns S8UL, a prominent gaming content creation organization. S8UL’s success, including winning the Content Creator of the Year award at the Esports Awards in 2022 and 2023, further underscores Mortal’s impact.

The Runners-Up

While Mortal reigned supreme, the other nominees deserve recognition. Shreeman Legend, known for his entertaining Marathi streams, secured the runner-up position.

Lolzzz Gaming, a member of the Godlike Organization, claimed the third spot, lauded for his dedication to rank push streams and fostering a strong community.

Joker Ki Haveli, Classified YT, Bandhookbaaz Ritesh, Regaltos, Krutika, Eagle Gaming (Malayalam), and Tyson Noob (Tamil) all play crucial roles in the BGMI ecosystem, each with their unique styles and dedicated fan bases.

The JOD Content Creator Award is a testament to the power of content creators in the gaming industry. Mortal’s victory highlights his unwavering dedication, while the recognition of all nominees showcases the diverse and vibrant BGMI community they nurture. As BGMI continues to flourish, these creators will undoubtedly remain at the forefront, shaping the game’s future.

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Gaming

S8UL Adds To GTA RP Roster with Creators Sunny Jha, Adil Maniar, Arpit Wadhawan

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S8UL onboards gamers creators - The Reelstars

The Indian gaming scene is warming up. S8UL, a prominent esports and gaming organization, has announced the onboarding of three dynamic gaming creators: Sunny Jha, Adil Maniar, and Arpit Wadhawan. These creators are set to spearhead S8UL’s Grand Theft Auto Role-Play (GTA RP) roster. Besides, a move that will help S8UL focus on expanding its influence in the GTA RP community.

This strategic addition will significantly enhance S8UL’s efforts in promoting GTA RP. Moreover, a genre that emphasizes role-play, collaboration, and narrative-driven interactions among players. With the addition of these creators, S8UL plans to elevate the multiplayer experience of “Grand Theft Auto V” (GTA V).

S8UL Expands Influence in Grand Theft Auto Role-Playpen_spark

Lokesh Jain, known in the gaming world as 8Bit Goldy and co-founder of S8UL, shared his enthusiasm about the new additions. “I believe the addition of Jha, Maniar, and Wadhawan to S8UL is more than an extension of our GTA roster. It aims to be a testament to S8UL’s commitment to nurturing and promoting talent within India’s gaming landscape,” Jain commented.

Sunny Jha, Adil Maniar, and Arpit Wadhawan are all known for their unique contributions to the gaming community. Their involvement is expected to inject fresh energy into S8UL’s GTA RP initiatives. Furthermore, attracting new players and viewers, and setting new standards for interactive and immersive gameplay.

S8UL’s focus on GTA RP comes at a time when the genre is gaining significant traction among gamers worldwide. Role-playing in GTA V allows players to create and live out complex stories. However, interacting with other players in a virtual world that mimics real-life scenarios. This form of gameplay not only entertains but also fosters creativity, strategic thinking, and community building.

With the addition of Jha, Maniar, and Wadhawan, S8UL is well-positioned to become a leading force in the Indian GTA RP Roster scene. As S8UL continues to push the boundaries of what’s possible in esports and gaming. However, the future looks promising for Indian gamers eager to explore new horizons in the world of GTA RP.

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