Ever hit ‘upload’ and accidentally launched a whole new career? That’s the story of Scherezade Shroff, aka Sherry Shroff, who didn’t just stumble onto YouTube, she...
In a rapidly digitalizing world, India’s ancient spiritual traditions are finding a new voice in the form of young spiritual influencers. These young voices are bringing...
Instagram was a photo-sharing app, but today, it has evolved into an ecosystem of entertainment, shopping, and occasionally, outright absurdity. With over a billion users scrolling...
Let’s be honest – when most of us think about social media in India, Instagram and Facebook are probably the first platforms that come to mind....
From the golden age to the current digital cinema revolution, movies were promoted and underwent an extraordinary transformation. Today it is driven by the unstoppable force...
In the fast-paced world of automotive marketing, leveraging micro-influencers has become a game-changer. In a realm driven by mobility and innovation, the automotive industry finds a...
The best part about the end of the festive season in India is that it kicks off the wedding season. And what a season it’s turning out...
Over-the-top (OTT) streaming is taking over the Indian movie, series, and shows market. Platforms like Netflix, Disney+ Hotstar, and Amazon Prime Video hold supreme power and...
Auto influencers on YouTube are reshaping the way we think about cars, bikes, driving, and the automotive world itself. These content creators, passionate about vehicles, not...
In another loud declaration of dominance, S8UL Esports has electrified the international gaming landscape, snatching the ‘Mobile Organisation of the Year‘ at the MOBIES 2024 in...
