5 Mom Influencers in India to Follow: State & Culture-Wise

The rise of mom influencers in India began with online parenting communities like Facebook, where mothers shared advice, experiences, and product recommendations. Later, Instagram grew and evolved, with mom influencers shaping parenting trends, lifestyle choices, and purchasing decisions. The pandemic accelerated this shift as more turned to social media for parenting hacks, creative activities, and meal ideas, catching the attention of brands and leading to collaborations.

Over time, their content expanded beyond parenting to beauty, fashion, self-care, and travel, making them a key part of the influencer landscape.

Here are five mom influencers from different regions of India reflecting diverse parenting styles and cultures!

Amruta Walwaikar (Maharastra) – The Creative Mom

Known for her creative Instagram posts and reels, Amruta Walwaikar is a passionate mom blogger and influencer. A proud mother to her daughter Mia, she shares fun moments from her everyday life, travel tips on travelling with kids, and documents her journey as a mom with parenting hacks, DIYs, and recommendations. She has collaborated with over 50 brands, making her a trusted voice in the parenting community.

Her content combines personal experiences, insightful tips, and engaging collaborations. From fun DIY projects to practical travel hacks, Amruta ensures her followers find value and relatability in her posts.

Instagram: @mammamiatales

Harpreeth Suri (Delhi) – The Stylish Strategist

Harpreeth Suri, a TEDx speaker and top mom blogger, embodies Delhi’s chic vibe. Known as ‘Mom Wears Prada,’ she blends fashion with advocacy. A Femina Mrs India mentor and ET Inspiring Women awardee, she covers fashion, wellness, and motherhood. Her travel diaries feature Thailand, Dharamshala, and Mukteshwar. For mums looking to balance ambition and family, Harpreeth is the ultimate guide.

Instagram: @momwearsprada

Vivin Mathias (Karnataka) – The Multi-Niche Mentor

Vivin Mathias is a powerhouse of parenting and lifestyle content from Karnataka’s cultural heartland. A KSP ’23 (Knowledge Sharing Program) and Midday award winner, she demystifies everything from skincare routines to Instagram growth hacks, all while sharing her candid motherhood experiences. Whether it’s baby routines, viral reels, or strumming her ukulele, her feed exudes relatability and charm. She is a certified parenting coach who specialises in gentle parenting. Vivin, a ‘Popular Mom Blogger,’ shares insights on fashion, travel, and motherhood. She has guided 200+ moms on child nutrition.

Instagram: @vivinmathias

Anupama Kumar (Tamil Nadu) – The Empowerment Educator

Tirupur-based Anupama Kumar Vijay Anand is revolutionising parenthood with her expertise as a certified childbirth and lactation educator. She covers bodily autonomy, breastfeeding, and evidence-based parenting through posts and workshops. Blending Tamil traditions with modern care, Anupama helps mothers make informed choices.

Instagram: @anupama.vriksham

Gopa Bezboruah (Guwahati) – The Sustainable Explorer

Hailing from Assam’s lush landscapes, Gopa Bezboruah merges parenting with eco-conscious travel. As a mum of two and entrepreneur, she shares offbeat getaways and sustainable parenting hacks. She proves that adventure and responsibility can go hand in hand. Her reviews of baby products and kid-friendly travel tips are invaluable for parents seeking authentic insights. From Mumbai to Guwahati and beyond, her content promotes mindful living and greener parenting, making her a must-follow in 2025.

Instagram: @mommygopa

Why Follow These Mom Influencers?

These mom influencers beautifully capture India’s cultural diversity while navigating the universal joys and challenges of parenting. They don’t just share personal stories; they showcase the country’s diverse parenting styles across digital platforms. From the hustle of city life to the calm of rural landscapes, their narratives celebrate the uniqueness of motherhood across the nation.

Motherhood is universal yet deeply personal. Whether you’re a first-time parent, a seasoned one, or looking for inspiration, their stories will add depth to your parenting journey.
Follow them for wisdom, warmth, and sparkle in your daily feed!