5 Regional Influencers from Uttar Pradesh to Follow in 2025

Uttar Pradesh, a state renowned for its cultural richness, heritage, and vibrant communities, is also home to a new generation of digital influencers capturing the hearts of millions. From humour and food to lifestyle and inspiration, these Uttar Pradesh influencers are shaping the digital space with their unique styles. Here’s a closer look at the journey of five remarkable influencers from UP who are making waves online, and who you should definitely keep on your radar.

Top Uttar Pradesh Influencers To Watch Out For In 2025:

Meethika Dwivedi

Meet Meethika Dwivedi, an influencer with a knack for blending humour, authenticity, and relatability. Hailing from the city of Nawabs, Lucknow, this young star has become a household name with over 3 million followers on Instagram. Known for her infectious energy, quick wit, and unique perspective, Meethika creates a mix of lip-sync videos, comedic sketches, and humorous observations on everyday situations. Her content often resonates with young audiences navigating modern-day challenges. Whether she is mimicking relatable family banter or sharing quirky takes on norms, her ability to connect with fans is unmatched. Meethika’s charm lies in her effortless storytelling and grounded personality.

This young and dynamic content creator, who is just in her early twenties, was listed in Forbes India’s Top 100 Digital Stars 2024Meethika Dwivedi list. She was ranked 11th in the comedy category; this showcases her rise to fame. Dwivedi’s content is open, humorous, and sure to bring a smile. She finds humour in the situations she encounters at home, school, and college, and she crafts comics inspired by those observations. Meethika Dwivedi conducted an interview with Virat Kohli. Her video featuring cricketer KL Rahul, known as ‘the Bhak video‘ during the IPL last year, gained widespread popularity on social media. She has worked alongside brands such as Thums Up, Lucknow Super Giants, Star Sports, and numerous prominent celebrities from Bollywood.

Meethika Dwivedi on Instagram: @the_sound_blaze

Number of Followers: 3.2M

Harsh Gujral

When it comes to stand-up comedy, Harsh Gujral is a name that stands tall. Harsh, a native of Uttar Pradesh, has experienced a meteoric rise in the comedy circuit due to his razor-sharp wit and uncanny ability to make audiences laugh with relatable anecdotes and hilarious punchlines. His social media feed, is filled with clips of his live performances, witty observations, and humorous interactions with fans. With a YouTube channel boasting over two million subscribers, Harsh delivers comedy that resonates with the everyday struggles and absurdities of life in India.

His knack for turning ordinary situations into comedic gold has made him a crowd favourite. He is an engineer-turned-standup comedian from Kanpur, and if you follow him as an audience, you will embark on an endless journey of laughter! What sets Harsh apart is his stage presence and interactive humour; he engages directly with the audience, making each performance unique.

Last year, Harsh performed a standup comedy roast with Akshay Kumar and other actors from the film Khel Khel Mein, including Fardeen Khan, Taapsee Pannu, Vaani Kapoor, and Aditya Seal, in attendance. The comedy roast was sensationally hilarious and garnered huge traction on social media. 

Harsh Gujral on YouTube: @Harshgujral

Number of Followers: 2.47M

Harsh Gujral on Instagram: @realharshgujral

Number of Followers: 2.8M

Also Read: 5 Andhra Pradesh Influencers to Follow on Instagram

Kapil Kanpuriya (Kapil Shukla)

Kapil Shukla, popularly known as Kapil Kanpuriya, has carved a niche for himself in the world of digital content creation. His Instagram handle and YouTube channel showcase his versatile storytelling style. He masterfully captures everyday life in his relatable comedic sketches, often depicting amusing family situations, cultural quirks, and the hustle of urban living. What sets Kapil apart is his natural humour and his ability to find comedy in the mundane.

His content strikes a chord with viewers across different age groups, making him a go-to influencer for light-hearted, feel-good entertainment. Beyond Instagram and YouTube, Kapil collaborates with other creators to deliver dynamic sketches that expand his creative reach. With a steadily growing fanbase, Kapil Kanpuriya’s journey exemplifies the power of laughter in building an online community. His charming persona and authentic content make him a significant voice in the UP influencer scene. Apart from content creation, he was recently seen in the Disney+ Hotstar’s web series Thukra Ke Mera Pyaar.

Kapil Kanpuriya on YouTube: @kapilkanpuriya

Number of Followers: 316K

Kapil Kanpuriya on Instagram: @kapilkanpuriya

Number of Followers: 720K

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RJ Purab

RJ Purab, a charismatic voice behind Kanpur’s Red FM, has extended his popularity from radio to social media, captivating audiences with his engaging content. His Instagram profile and YouTube channel offer a glimpse into his dynamic personality as he navigates a mix of humorous skits, entertaining interviews, and interactive fan engagements. Purab’s ability to connect with his listeners is a testament to his versatility as a content creator. Whether he’s presenting trending segments or offering insights into the cultural fabric of UP, his charm resonates across platforms. His achievements include hosting top-rated shows on Red FM and receiving accolades for his contribution to radio entertainment.

His success highlights the power of regional radio personalities evolving into multifaceted influencers. With a loyal fanbase that tunes into his content across media, RJ Purab remains a beloved figure in both traditional and digital spaces. The radio jockey has won the RJ of the Year 2023; he is a YouTuber, Josh Talk speaker, Tedx speaker, and self-proclaimed prankster.

RJ Purab on YouTube: @RjPurab

Number of Followers: 831K

RJ Purab on Instagram: @rjpurab

Number of Followers: 73K

RJ Purab on Facebook: @rjpurabredfm

Number of Followers: 978K

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Shruti Wahi

For online content enthusiasts, Shruti Wahi is a name synonymous with creativity and authenticity. Helming @bespokegrub on Instagram, Shruti is a fashion, beauty, food, luxury, fitness, and lifestyle vlogger and influencer who brings diverse content to life through videos. Her expertise in creating a wide range of content has made her one of the must-follow influencers from Uttar Pradesh.

She has collaborated with/promoted brands like PIXI Beauty, Dove, Amazon, BPCL, etc., on Instagram. The digital creator resides in Lucknow. She went to Loreto Convent Intermediate College and then pursued her studies at the University of Lucknow. Her ability to blend content with personal narratives has earned her a dedicated following. And also cemented her position as a leading influencer from UP. The ‘Exhibit‘ magazine has featured Shruti Wahi in their ‘Top 50 Influencers’ article.

Shruti Wahi on Instagram: @bespokegrub

Number of Followers: 227K

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These influencers from Uttar Pradesh represent a diverse spectrum of creativity, talent, and relatability. From comedy to lifestyle, they bring regional charm to a global audience, proving that talent knows no boundaries.