6 Rajasthani Creators Winning Over Gen Z on Social Media

Rajasthan isn’t just about majestic palaces and colourful festivals. A few social media influencers capture Gen Z’s attention with a mix of tradition and modern style. These Rajasthani creators are redefining fashion, beauty, and self-expression while proudly showcasing their cultural roots.

Check out these top creators from Rajasthan you need to follow right now.

Komal Gudan

Hailing from the “Pink City” of Jaipur, Komal Gudan is a force to be reckoned with.  More than just a “fashion blogger,” Komal has established herself as a trusted confidante for young women. Her “Super Style Tips” YouTube channel boasts over 3.8 million followers who tune in for insightful beauty tutorials, skincare routines, and honest product reviews. But Komal’s true magic lies in her ability to empower. She encourages her audience to embrace self-expression and build confidence through engaging videos and social media presence through fashion and beauty choices.  Beyond tutorials, Komal shines as a fashion icon on Instagram, showcasing her effortlessly chic ensembles.

Archi Vijayvargia

Archi Vijayvargia’s infectious enthusiasm and impeccable fashion sense make her a rising star. Based in Ajmer, Archi began her journey as a fashion blogger, keeping her followers updated on the latest trends and sharing glimpses of her fun outings. What truly sets her apart is her ability to blend Western and Indian wear seamlessly. Her vibrant Instagram feed features various outfits – from flowy kurtas paired with statement sneakers to chic dresses accessorized with traditional jewelry. Archi effortlessly pulls off any style, inspiring her audience to embrace individuality and revamp their wardrobes.  Beyond being a style icon, Archi has cleverly leveraged her platform to collaborate with brands like Daniel Wellington and Bioderma. Her authentic content resonates with her audience, fostering a sense of trust and making her endorsements all the more impactful.

Deepika Sharma

Deepika Sharma is more than just a fashion influencer; she’s a triple threat. This Jaipur native has carved a niche for herself as a fashion icon, a fitness enthusiast, and a successful entrepreneur. From sharing workout routines to showcasing her impeccable style, Deepika inspires Gen Z to prioritise self-care and embrace an active lifestyle. Despite her busy career, her heritage remains at the heart of her fashion choices. Whether strolling through Jaipur or Mumbai streets, her outfits often include subtle nods to Rajasthani aesthetics. This commitment to her roots goes beyond her style. Deepika co-founded ‘Pomcha Jaipur,’ a clothing brand channelling her creativity into curated collections, blending tradition with modern trends.

Nidhee Chhugani

This Jodhpur-based tastemaker isn’t just about runway looks. Nidhee seamlessly blends fashion with food styling, creating a sensory experience for her followers. Her keen eye for detail elevates every outfit, inspiring Gen Z to experiment with accessorizing and embrace bold statements. Model, lifestyle, and fashion influencer Nidhee Chhugani brings a fresh perspective to the fashion scene, especially in her hometown of Jodhpur. She has a keen eye for detail and a knack for accessorizing. Every outfit she wears is elevated to new heights, setting trends and inspiring her audience to try something new. Her Instagram feed blends stylish outfits and culinary delights with artistic flair. Nidhee creates a sensory experience that resonates with her audience. She offers a refreshing take on fashion content with impeccably plated and creatively styled meals.

Deviya Singh Choudhary

Deviya is a master of merging classic elegance with modern trends. She isn’t just about fashion; she masterfully blends flawless makeup artistry into her style. As a result, each ensemble becomes a stunning work of art, showcasing timeless beauty with a captivating harmony between fashion and makeup. Not only does she pair flared outfits with the perfect makeup, but she also creates a charming and cohesive aesthetic that’s hard to miss. Furthermore, her ability to curate visually stunning looks, whether she’s embracing classic silhouettes or experimenting with contemporary trends, sets her apart as a genuine fashion maven. Ultimately, Deviya’s speciality lies in seamlessly blending fashion and makeup, resulting in beautiful looks that are both elegant and enchanting.

Deepali Moyal

This rising star from Ajmer has captivated Gen Z with her mesmerizing dance moves and vibrant social media presence. Deepali’s journey from college student to choreographer and influencer is a testament to her infectious energy and artistic spirit. Her creative self-portraits, where dance meets photography and makeup, ignite inspiration and showcase her multifaceted talent.

This is just a taste of the incredible talent emerging from Rajasthan. Stay tuned for the next part, where we’ll meet three more trendsetters redefining fashion and self-expression for Gen Z!