Cadbury’s Madbury 4.0 crowns Nutty Kulfi and Tangy Mango as winning flavours

Mondelez India’s fourth edition of Madbury 4.0  saw an astounding five million entries this year, and the winning flavours are Nutty Kulfi by Soumitra and Pooja, representing Kolkata and Pune, and Tangy Mango by Suresh and Raghuveer, hailing from Bangalore and Alwar, respectively.

Cadbury has launched two digital films that capture the essence of these ingredients and the joy they bring to people of all ages. Whether it’s the nostalgia of enjoying kulfi after school or the delight of indulging in summer mangoes, these new flavors aim to create delectable memories.

Nitin Saini, VP of Marketing at Mondelez India, celebrates Cadbury lovers’ creativity with the success of Madbury Duet, highlighting the diverse taste preferences in India. Sukesh Nayak, Chief Creative Officer at Ogilvy India, explains that Madbury Duet showcases India’s flavor diversity, allowing people from different regions to create Cadbury versions reflecting the nation’s variety.

You can find these limited edition Madbury flavors, priced at Rs 45 each for a 36g bar, in traditional stores and online platforms. It’s a delightful and unique Cadbury experience for chocolate lovers across India.