Godrej To Honor Select Content Creators

The stage is set for the inaugural edition of ‘Godrej L’Affaire Select,’ an influencer hunt program curated by Godrej L’Affaire, the luxury lifestyle platform owned by Godrej Industries. This program is gearing up to honor a select group of 25 content creators, handpicked and mentored by Ranveer Allahbadia, at the sixth edition of Godrej L’Affaire on March 29, 2024.

The Rise of India’s Content Creators

Over 10,000 participants hailing from 200 Indian cities, towns, and villages showcased their creativity in hopes of securing a spot among the elite 25. Under the mentorship of internet sensation Ranveer Allahbadia, popularly known as Beer Biceps, these selected creators will enter the exclusive Godrej L’Affaire Select creators’ group. This platform serves as a launchpad for content creators and creative talents from diverse backgrounds, including those from tier 2 and tier 3 cities. It will provide them with a platform to display their skills and connect with a broader audience.

A Booming Creator Economy

India’s creator economy is on an upward trajectory, projected to reach USD 500 billion by 2027. Fueled by a youthful population, with a median age of 28.2, these creators are set to play a pivotal role in driving economic growth and shaping consumption trends.

Godrej L’Affaire’s Vision

Godrej L’Affaire’s commitment to nurturing emerging talent aligns with India’s vision of Vikasit Bharat, focusing on skilling the youth and fostering talent development. The selection process, overseen by a jury comprising prominent figures from various fields including lifestyle, travel, luxury, health, and parenting, underscores Godrej’s dedication to supporting the next generation of content creators.

A Rigorous Selection Process

The journey to becoming one of the top 25 content creators was not easy. With parameters ranging from brand collaborations to authenticity, page aesthetics, and engagement, the selection process was meticulous. Beyond metrics, factors such as genuine passion for content creation, fluency in English/Hindi, video skills, and event participation played a crucial role in the selection process.

Meet the Top 25 Content Creators

Representing a diverse mix of states across India, the top 25 content creators include:

• Ashwita Behera from Odisha
• Manik Kaur from Dehradun
• Gaurav Tomar, Jahnvi Batra, and Aditya Panwar from Delhi
• Akshay Amrut Volvoiker from Goa
• Deon Demamount from Himachal Pradesh
• Pranee Magotra from Jammu
• A group from Maharashtra consisting of Sagar Kadrekar, Anandita Bakshi, Ayesha Lakhani, Sanika Poyekar, Shoaib Ali, Yogita Naik, Rupesh Jadwani, Payal Agarwal Mukherjee, and Nidhi Chauhan
• Kratika Kharra and Prachi Jain representing Rajasthan
• Amisha Sinha, Vaibhav Navlani, Sakshi Dikshit, Swati Sodhi, and Devyanshi Bajaj from Uttar Pradesh
• Aishi Sarkar representing West Bengal

Empowering Creators, Shaping the Future

Mentored by Ranveer Allahbadia and supported by Godrej L’Affaire, these 25 individuals represent the future of content creation in India. With their diverse backgrounds and talents, they are poised to make a lasting impact on the digital landscape, further solidifying India’s position as a global hub for social media content creators.

FAQs

1. What is Godrej L’Affaire Select?

• Godrej L’Affaire Select is India’s premier influencer hunt program curated by Godrej L’Affaire, aimed at recognizing and empowering top content creators across the country.

2. Who is Ranveer Allahbadia and what is his role in Godrej L’Affaire Select?

• Ranveer Allahbadia, popularly known as Beer Biceps, is an internet sensation and mentor for Godrej L’Affaire Select. He plays a crucial role in guiding and mentoring the selected content creators.

3. How does Godrej L’Affaire contribute to India’s creator economy?

• Godrej L’Affaire is committed to nurturing emerging talent and fostering growth in India’s creator economy. Through initiatives like Godrej L’Affaire Select, the platform provides creators with valuable opportunities to showcase their skills and connect with a wider audience.