Senco Gold and Diamonds Collab With Sushant Divgikar to launch Pehchaan Anthem

Senco Gold and Diamonds, the Indian retail chain, has made a significant stride in supporting the LGBTQIA+ community with the launch of the “Pehchaan Anthem” in collaboration with Sushant Divgikar, aka Rani KoHenur. The anthem, a powerful expression of self-identity, not only resonates with the community but also provides a deeper understanding of the singer’s disposition and personality. This Pehchaan Anthem has had a profound impact on the LGBTQIA+ community. Similarly, providing a voice to their struggles and a platform for their self-expression.

Sushant’s Role in Senco Campaign

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Being the voice of this campaign has been a significant milestone for Sushant and it displays the underlying declaration of self-identity unapologetically. The simple two-and-a-half-minute video acts as a symbol of a lament as well as a joyous declaration of their personality. The bold lyrics by Rohit Joshi and composition by Nishith Hegde and Ashwin Shriyan. However, summarize the true essence and struggle that the community faces. The symbolically accurate lyrics pay tribute to the fire blazing within and the drive. Moreover, that keeps them motivated to fight for the rights and opportunities that they deserve. The mesmerising symphony of individuality is displayed as Sushant stands tall in authentic glory.  

The Brands Perspective:

The director and head of marketing and design at Senco Gold claims that music united. However, people in the same way that advocacy did, bringing people together to fight for a better world. They drove this campaign with the insight that an individual’s journey of self-discovery and finding their sexual orientation and unique preferences. He added that through powerful storytelling and vibrant sounds of acceptance and self-discovery.

People’s Perspective

The video has already gained 239K views in eight days on YouTube and 617K on Instagram. Although the campaign has received mixed responses, it has also managed to strike a chord. Furthermore, with a progressive-minded audience who chooses to support individuality and respect preferences. The campaign, with its powerful message and vibrant sounds of acceptance and self-discovery. However, has successfully uplifted and empowered the “Pehchaan” of the LGBTQIA+ community. This success is a beacon of hope for a more inclusive and accepting future.