LIONS Creators: Cannes Lions To Host Forum for Influencers and Creators This June

The Cannes Lions International Festival of Creativity has introduced LIONS Creators, a platform that aims to redefine the landscape for creators and stakeholders in the burgeoning creator economy. Scheduled for June 18 to 20, amidst the prestigious Cannes Lions week, LIONS Creators promises an immersive experience comprising exclusive learning sessions and networking opportunities tailored for creators and professionals within the creator ecosystem.

LIONS Creators has been conceived in collaboration with creators worldwide, recognizing their indispensable contribution to the marketing milieu. Thea Skelton, VP of Events at LIONS, remarked, “Creators form an integral part of modern marketing strategies, and their presence at Cannes Lions has been steadily expanding over the years.” Skelton emphasized the platform’s commitment to facilitating meaningful interactions and business opportunities among creators, underscoring the imperative of learning from diverse perspectives at the forefront of creativity.

Here’s What To Expect At Lions Creators

Central to LIONS Creators are the exclusive LIONS xChange Roundtables, set to be filmed before a live audience of LIONS Creators delegates. These roundtables will assemble leading figures from across the creator marketing ecosystem to deliberate on pressing challenges and opportunities within this rapidly evolving domain.

Scheduled alongside the Social & Influencer Lions Awards Show on Wednesday, LIONS Creators is poised to be a landmark event, catalyzing innovation and collaboration in the dynamic realm of creator marketing.

With projections by Goldman Sachs analysts estimating the creator economy to reach a staggering $480 billion by 2027, Simon Cook, CEO of LIONS, emphasized the Festival’s pivotal role in fostering dialogues that navigate this exponential growth. “As the creator economy continues to flourish, it’s imperative that Cannes Lions serves as a catalyst for collaboration and innovation,” remarked Cook, underscoring the urgency for industry stakeholders to converge and explore avenues for collective advancement.

Cannes Creators + Viral Nation

In its inaugural year, Cannes Lions has joined forces with Viral Nation, a pioneering force in social-first transformation. Skelton expressed excitement about the collaboration, highlighting Viral Nation’s dedication to innovation and excellence in social-first marketing. “By leveraging the expertise of Viral Nation, we aim to spearhead a transformative era for creators and brands alike,” she added.

Joe Gagliese, Co-CEO and Co-Founder of Viral Nation, echoed the sentiment, emphasizing the pivotal role of creators in shaping contemporary marketing paradigms. “Creators are the driving force behind our endeavors at Viral Nation,” stated Gagliese, emphasizing the agency’s commitment to amplifying creator voices and fostering authentic audience engagement. He expressed enthusiasm about collaborating with Cannes Lions to pioneer novel approaches to brand collaboration and creative marketing.

Stay tuned for updates and insights from LIONS Creators as the countdown to Cannes Lions begins!