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The Dark Side of #Momlife: Do Momfluencers Portray Realistic Lives?

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The Dark Side of #Momlife: Do Momfluencers Portray Realistic Lives?

Social media has become an undeniable part of our lives, and motherhood is no exception. But a new study suggests the curated perfection portrayed by “momfluencers” on platforms like Instagram may be having a negative impact on the mental health of new mothers in India.

Imagine scrolling through Instagram and seeing feeds filled with flawless homes, happy, perfectly-dressed children, and mothers with immaculate makeup – all seemingly effortless. This is the world of momfluencers, and for many new moms, it can be a source of immense pressure and envy. A recent New York Post article explores this phenomenon, highlighting the unrealistic expectations created by these online personalities.

A study published in the Journal of Broadcasting & Electronic Media Research found that exposure to idealized portrayals of motherhood on social media can increase anxiety and envy among new mothers. Researchers at the University of Nebraska-Lincoln surveyed hundreds of new moms and discovered that those with a higher “social comparison orientation” – a tendency to compare themselves to others – were more likely to be negatively affected by these glamorized posts. Moreover, These comparisons can lead to a decline in confidence about their own parenting abilities.

Unrealistic Expectations and the Anxiety of Comparison

And while the studies were done in the US, it is relevant to mother’s everywhere, even in India. Indian moms, already grappling with the pressures of societal expectations and family dynamics, now face the additional burden of comparing themselves to online portrayals. However, The “blessed” lives showcased by momfluencers often mask the struggles of sleepless nights, messy homes, and childhood tantrums. This constant comparison can fuel feelings of inadequacy and guilt, especially considering the economic realities faced by many Indian families.

The pressure to be a “perfect” mom doesn’t stop there. Momfluencers often promote rigid routines, unrealistic expectations around breastfeeding and weight loss, and expensive baby products. Furthermore, This creates a sense of inadequacy and pressure on new mothers who are already stretched thin.

Social media can be a valuable tool, but it’s important to be mindful of the content you consume. Ask yourself: “Does this make me feel better or worse?” If the answer is worse, unfollow or uninstall the app altogether.

Tips For New Mothers:

The good news is that there are ways to navigate the social media landscape and protect your mental well-being. Here are some tips:

  • Focus on following relatable accounts. Look for moms who share realistic experiences of motherhood, the good, the bad, and the messy.
  • Unfollow accounts that make you feel bad. Don’t hesitate to unfollow anyone who leaves you feeling inadequate or guilty.
  • Remember, it’s not all real. Those seemingly perfect pictures often involve hours of set-up and editing.
  • Trust your instincts. You are the best judge of what’s right for you and your baby.
  • Connect with other moms in real life. Seek out support groups or connect with friends and family who can offer encouragement and understanding.

Social media can also be a source of support. Groups for mothers who have experienced baby loss or those raising children with special needs offer a sense of community and shared experience. Furthermore, Many moms find valuable information and tips from accounts run by lactation consultants, child development experts, and other professionals. The key is to curate your social media experience to be positive and supportive.

Embrace the messiness and the beauty of motherhood. Moreover, There are countless resources and support networks available online and offline for Indian moms. Don’t hesitate to seek help if you’re feeling overwhelmed.

Anusuya is a storyteller with a passport to creativity, currently steering content strategy and creation at OneNative Studio. With 12+ years of experience, she thrives on crafting compelling narratives that bring ideas to life. When she's not working, she's plotting her next travel adventure, armed with Pinterest boards, a Tourism degree, and an insatiable appetite for local cuisines.

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