Top 12 Influencer Moments in India 2024: A Year to Remember

As the clock ticked into 2024, India’s influencer space hit the ground running with a series of unforgettable moments. From political truth bombs to viral tea stalls, jaw-dropping transformations, and glamorous red-carpet appearances, the creator-verse gave us a whirlwind of excitement month after month. Let’s take a trip down memory lane and revisit the top 12 influencer moments of 2024—one for each month of the year!

January: Dhruv Rathee and the Truth Serum of Politics

Kicking off the year with a bang, Dhruv Rathee brought his A-game as India geared up for the Lok Sabha 2024 elections. Known for his in-depth videos dissecting political and social issues, Rathee tackled topics like unemployment, job insecurity, and electoral bonds. His content became the go-to “truth serum” for millions navigating election noise, cementing his reputation as a voice of reason in the digital age. With over 11 million Instagram followers, Rathee reminded us that influencers can be agents of change too, by educating voters on key policies, proving that influencers are now integral to India’s political conversations.

February: Dolly Chaiwala Serves Bill Gates (Unknowingly!)

What do you get when a chaiwala meets a billionaire? A viral moment, of course! Dolly Chaiwala, the chai-selling sensation from Nagpur, turned heads when Bill Gates stopped by his tea stall during his India visit. Dolly, who’s now a global brand, opened his first luxury tea store in Kuwait, serving cups priced as high as ₹5 lakh. When asked about the incident, Dolly casually admitted he didn’t even know who Gates was, saying, “I just thought he was a foreigner and offered him tea.” Classic!

March: National Creators Awards Shine Bright

March saw a historic moment for the Indian creator community as Prime Minister Narendra Modi presented the first-ever National Creators Awards. Held at Bharat Mandapam, New Delhi, the awards celebrated creators who’ve shaped India’s digital landscape. Among the winners were Nishchay for Best Gaming Creator, Ankit Baiyanpuria for Health & Fitness, Maithili Thakur as Cultural Ambassador of the Year, and Ranveer Allahbadia (BeerBiceps) as Disruptor of the Year. The event solidified the fact that influencers are more than entertainers, they’re also advocates in their own right.

April – Ankur Warikoo’s “Fat-Free at 43” Transformation

Entrepreneur and creator Ankur Warikoo had the internet buzzing with his jaw-dropping transformation. Losing 10 kg over a year, Warikoo flaunted six-pack abs in a video that inspired millions. From battling a decaying hip bone condition to achieving peak fitness, his journey was nothing short of extraordinary. His mantra? “Treat your body like a temple, not a dustbin.” His viral post on X garnered over 5 million views, cementing his place as an all-around motivator.

May: Nancy Tyagi Stitches Her Way to Cannes

Fashion influencer Nancy Tyagi made her Cannes debut in a stunning pink gown she crafted herself. Using 1,000 metres of fabric, the Delhi-based DIY queen spent 30 days creating the 20-kg masterpiece. The gown’s debut wasn’t just a fashion statement; it was a testament to creativity and perseverance, leaving the internet in awe. Nancy’s Cannes moment became a viral sensation, earning her a spot among the top fashion creators globally.

June: Chandrika Dixit Joins Bigg Boss OTT

The internet’s favourite drama queen, Chandrika Dixit, aka the Vada Pav Girl, made her reality TV debut on Bigg Boss OTT 3. Known for her viral content and over-the-top personality, Chandrika brought her unique flair to the Bigg Boss house, instantly becoming a fan favourite. Her journey from street-style videos to national television is nothing short of inspiring.

July: Ambani Wedding Steals the Spotlight

The wedding of Anant Ambani and Radhika Merchant in July took the internet by storm, and India’s biggest influencers were right in the middle of it. Celebrities like Karan Johar, Virat Kohli, Alia Bhatt, and Deepika Padukone were spotted attending the six-day extravaganza, which was the most lavish event of the year. Influencers including Komal Pandey, Sejal Kumar, and Shreya Jain documented their experiences at the wedding, giving fans an exclusive peek into the celebrations. With a ₹5,000 crore budget, it wasn’t just a wedding, it was a social media sensation.

August: Ritvi Shah Takes Indian Fashion to the US Open

Vadodara-based fashion influencer Ritvi Shah achieved a major milestone as the only Indian creator invited to the US Open 2024. Known for her experimental fashion content, Ritvi turned heads by wearing a Wimbledon-themed sari before her New York trip. Her attendance at the prestigious event marked another step forward for Indian influencers on the global stage

September: Bhuvan Bam Hits 5 Billion Views

Bhuvan Bam’s YouTube channel, BB Ki Vines, crossed an astonishing 5 billion views, nearly three times India’s population, a milestone few creators can dream of. This achievement not only cemented Bam’s legacy but also underscored the power of Indian content creators in a global digital economy. The milestone also reinforced Bhuvan’s status as one of the country’s most beloved creators and a trailblazer in digital storytelling.

October: Lakmé Fashion Week x FDCI Features Influencers

Lakmé Fashion Week, in collaboration with FDCI, showcased the growing presence of influencers in the fashion industry. Key influencers who walked the ramp included Juhi Godambe Jain, Mitali Sagar Patel, Ankush Bahuguna, Sakshi Sindwani, Riya Jain, and Niharika Nm. Their presence highlighted the shifting dynamics of the fashion industry and showcased how influencers are redefining beauty standards. The event blurred the lines between couture and content creation, making it one of the year’s most iconic moments.

November: MrBeast and Logan Paul Take India by Storm

American YouTubers MrBeast and Logan Paul visited India to launch their brands and collaborate with Indian creators, highlighting the growing importance of influencers in bridging global markets. MrBeast, known for his viral challenges and charitable initiatives, introduced his chocolate brand Feastables to Indian audiences, while Logan Paul, accompanied by his business partner KSI (JJ Olatunji), promoted their globally successful hydration drink Prime. The duo’s partnerships with prominent Indian influencers like CarryMinati showcased how local creators play a pivotal role in amplifying international brands, blending cultural relevance with massive reach, and creating a buzz that resonated across fans and Bollywood circles alike.

December: Indian Influencers Play Squid Game

Closing the year on a thrilling note, Netflix India brought influencers like Prashasti Singh and Sharan Nair together for a real-life recreation of Squid Game. Set in Mumbai, the event combined suspense, strategy, and hilarity, giving fans a taste of the Korean hit with an Indian twist. It was the perfect finale to a year packed with unforgettable moments. This highlighted how influencers play a pivotal role in bringing global phenomena to Indian audiences, making even massive shows resonate locally.

After 2024’s incredible rise of influencers, 2025 is gearing up to deliver even bigger shifts and creative milestones. Here’s to more exciting content and unexpected collaborations!