Lifestyle
Shlok Srivastava: One of the Prime Whiz in India’s Tech and Digital Content
Meet Shlok Srivastava, Tech Burner, who creates fun, innovative, engaging tech content. His journey began as a tech-loving youngster to one of India’s top Tech influencers. Whether it’s gadgets or making Tech relatable and a part of our lives, he made complex concepts into simple and entertaining stories.
Who is Shlok Srivastava?
Shlok started his YouTube channel in 2014 to educate us on technology in a way that felt personal and fun. With hundreds of successful tech influencers, What sets him apart? You may wonder! His ability to add humour and simplicity to tutorials makes even the dullest and most complex gadgets and technology exciting.
Initially, Shlok wanted to be a designer and start a business, but can we always do what we want? His destiny had other plans. Equipped with just a phone camera and a laptop microphone, he uploaded content consistently that resonated with his viewers.
Tech Burner’s Evolution
Tech Burner shows intense passion for technology and it wasn’t just a catchy name, He thought and used it as a statement of purpose. He focused more on English-language content in his initial videos but soon realised that his audience wanted him to speak in Hindi. He then switched to Hindi and made Tech approachable to millions across India.
How to Root Your Phone was his first YouTube video. The video had a decent interaction with viewers. Over time, he improved his style filled his tutorials and reviews with humour and carved an exclusive niche for himself in the tech world. Today, his channel holds over 12.3 million subscribers, garnering millions of views and currency. Not just his dedication and creative approach earned him all this, including being listed in Forbes 30 Under 30 and winning the Best Tech Influencer Award. However, his consistency and the gap he filled in content needed to be improved in this niche.
Not just Creator but Entrepreneur
His ventures are as innovative and viral as his content; let’s see some of his top-earning businesses/startups:
- Layers Electronics: For trendy, customisable mobile and laptop skins designed by Shlok himself and his team.
- Burner Digital: For creating content that humanises technology, making it accessible and fun.
- Overlays Clothing: For graphic T-shirts with stylish, original patterns, especially attracting Gen-Z youth and improving India’s street fashion.
- Anarc: To buy rich & stylish smartwatches at affordable prices.
Numbers are everything, what’s Shlok’s success?
Solid recognition and fame aren’t his success, but smart financial growth. His estimated net worth is over INR 26 crores as of 2024, and it has been growing steadily since 2019.
- 2019: INR 8.95 crores
- 2020: INR 10.07 crores
- 2021: INR 12.10 crores
- 2022: INR 15.40 crores
- 2023: INR 24 crores
His income is predominantly earned from YouTube ads, sponsorships, collaborations, and business revenues. Despite his success, Shlok remains grounded and recalls how he paid his first employee INR 17,000 and INR 25,000 himself.
Shlok’s approach to content creation stands out because of his hard work, consistency, and dedication, but because he has a team of 15–18 people, including friends and full-time employees. They keep brainstorming fresh ideas to keep the content lively. From YouTube Shorts to personal vlogs on his secondary channel, Shlok Srivastava, he ensures every piece of content adds value, entertains and teaches something.
His decision to explore Tamil-language videos on a separate channel, TechBurner in Tamil, was rewarded. His experiment just worked fine, not every video always yields massive success. He’s got a fair share of fans and subscribers from different regions in India. If he continues doing what he’s done to reach this level, no wonder he’ll start a channel for each language.
Did Shlok make any Impact on India’s Tech Area?
Shlok believes that technology should be fun and accessible to everyone, and his mission is to make tech majedaar reflected in his work. By creating simple videos that explain gadgets and help numerous users understand and feel confident, he bridged and narrowed a major gap between technology and users.
He understands the potential of Indian influencers and urges creators to focus on authenticity. According to Shlok, staying true to oneself and not bothering with criticism is the key to being bright.
Lesser-Known Facts About Shlok
- He rejected an INR 8 lakh job offer to follow his passion.
- He spoke at TEDx at Manipal University, Jaipur.
- He is a strong believer in collaboration and teamwork rather than aiming at work single-handedly.
Shlok’s influence extends into influencer marketing. He partnered with Neel Gogia, co-founder of IPLIX Media to venture into entrepreneurship. Projects like Layers and Anarc gained huge traction and profits through his fair and smart collaborations. His moves exhibited the potential to identify the market and utilise his audience’s trust to launch successful products.
Let’s take a closer look at the timeline of Shlok’s ventures:
- Burner Digital was established in September 2020, focusing on humanising technology through creative content.
- Layers Electronics was launched in August 2021, offering premium mobile and laptop skins.
- Overlays Clothing was founded in November 2021, featuring trendy graphic T-shirts.
- Enterprise SJS DIL SE was started in November 2022.
- IBURNER Digital was created in December 2022.
- CRUXCEL INFRATECH was established in January 2023.
All his ventures reflect his ability to combine his tech knowledge with business sense in creating brands to serve and resonate with his audience.
How has YouTube Shorts and Sharing Personal Content expanded his reach?
Shlok began posting YouTube Shorts for audiences seeking quick and engaging content in 2023. His Shorts channel reached over 3 million subscribers, highlighting the effectiveness of this format and simple way of sharing content and his personal information.
His secondary YouTube channel, Shlok Srivastava, also offered more personal info about his life. Through numerous podcasts, interviews, and travel vlogs, he connected with his audience at a deeper level. Because of this, his viewers could connect to him at a personal level rather than just knowing him through Tech.
Shlok dreams of a future where tech influencers can play a vital role in India’s digital landscape. By sharing knowledge and using his creativity, he hopes to inspire a new generation of tech enthusiasts and entrepreneurs. His journey shows the power of determination and originality.
If you want to know more about Shlok or what he says about gadgets and technology, follow him on his social media channels.
You should explore the world of technology through his eyes and support his mission to simplify and humanise technology to inspire millions.