Tamilians of the world, unite – Minmini is here

Minmini, the world’s first Tamil hyperlocal social media app was launched on 22 January 2024 with a vision to bring the global Tamil diaspora closer. Minmini is a digital platform for content creators, citizen journalists & verified reporters, along with various Multi-Channel Networks, who have been handpicked by the team.

Minmini has been envisaged as the single place where Tamilians across the world can congregate to feel a sense of camaraderie and togetherness. Users can chat with each other, form private and public groups and engage with other App users seamlessly.

The app also intends to bring to the digital world, scores of people from the hinterland who have never been on social media, through its easy-to-use navigation features. At Minmini, the “Verified” status cannot be bought using currency, rather awarded by the company based on the merits and social status of individuals, say the app’s creators. Initially, Verified Reporters from the extended media community will be invited and identified with a “blue tick” along with their handles, so users will know that they are reading / watching content from credible sources.

Over time, individual users who share worthy content with other users on the platform and create a meaningful impact shall be upgraded as “Verified Partners”. Small shops across Tamil Nadu are being mobilised through which the Minmini app can be downloaded using a QR code. These “minmini shops” will also be featured prominently on the app, so users can discover the various products and promotions offered by shopkeepers. The makers of the app estimate that there are over 40 lakh shopkeepers, service providers and self-employed entrepreneurs and businesspersons across the state of Tamil Nadu, who will be given a chance to get a digital-first presence to connect with their target segments through the app.

Minmini will also feature service providers such as electricians, plumbers, carpenters, etc. across each locality in the state of Tamil Nadu over time, so users can instantly look-up for such personnel. With its unique advertising packages for small and medium businesses, Minmini will offer a hyper-competitive way to reach the intended audience.