The Rising Stars: Top 5 Micro-influencers in Lifestyle in 2024

As marketing expert Neal Schaffer puts it, “People trust people, not ads.” This trust, cultivated through authentic connections, has made micro-influencers a powerful force in the digital age. Imagine them as the indie bands of the social media world—less flashy than global superstars but with fiercely loyal followings. They reflect the lifestyles their followers aspire to, sharing morning coffee rituals, travel adventures, or mindful living tips in ways that feel genuine rather than staged.

Brands are increasingly partnering with these niche creators, recognizing that a post from a micro-influencer often feels like advice from a friend rather than a sales pitch. In a time when authenticity is currency, micro-influencers in lifestyle have proven that sometimes smaller voices can echo the loudest.

Meet the Top 5 Lifestyle Micro-Influencers Who Caught Our Attention In 2024:

Avantika Sarmal

Avantika Sarmal is a dynamic content creator. Born on August 23, 2002, she is from Jammu. She is among the rising micro-influencers in the lifestyle realm known for her engaging presence on Instagram and YouTube. On Instagram (@avantika_sarmal), she shares a mix of lifestyle content, including personal experiences, moments, and aspirational videos. She shares a variety of lifestyle content, including vlogs about fashion, wellness, and other topics related to travel.

On YouTube, Avantika runs a channel featuring vlogs that delve into travel experiences, family moments, personal milestones, tech unboxings, and Q&A sessions. Her content ranges from exploring scenic locations to candid discussions about her life, resonating with a growing audience that values connection over perfection.

She has talked about multiple brands on her social media handles. Her approachable and genuine style makes her a sought-after figure for viewers looking for lifestyle inspiration. Persistence and creativity characterize Avantika’s journey as a content creator. Avantika’s willingness to share her personal experiences and connect with her audience has made her a rising figure in the digital space.

Avantika Sarmal on YouTube: @avantika_sarmal

Number of Followers: 3.1K

Avantika Sarmal on Instagram: @avantika_sarmal

Number of Followers: 89.8K

Manavi Panwar

Manavi Panwar is a creator in the Delhi NCR region. She is from Ghaziabad, Uttar Pradesh, and has been a BCOM Hons student. Manavi is an emerging lifestyle and dance influencer known for her vibrant presence on Instagram (@manavipanwar) and YouTube (@manavipanwarr). With a background in classical dance and a love for creating digital content, she started her YT channel in 2023, and her GRAM handle has been active since 2018.

With approximately 80.8K followers, her Instagram feed showcases the latest dance trends in an energetic style. She has collaborated with her other influencers. Manavi has partnered with the esteemed silver jewellery brand GIVA and electronic brands such as Leaf Studios and TAGG. She has collaborated with a genderless clothing brand known as ‘The Korhean Store.’ On Instagram, she showcases dance reels, fashion tips, and lifestyle content.

Additionally, the space features a mix of fashion trends, stylish outfits, accessories, and travel content. Her YouTube channel showcases daily vlogs, dance performances, personal insights, and collaborations with fellow creators. Her posts exude energy and authenticity, connecting deeply with her followers.

Manavi Panwar on YouTube: @manavipanwarr

Number of Followers: 4.8K

Manavi Panwar on Instagram: @manavipanwar

Number of Followers: 80.8K

Isheeta Juneja

Isheeta Juneja is a multifaceted content creator celebrated for her engaging presence on Instagram. Her feed is a captivating blend of lifestyle, fashion, and travel content, meticulously curated to reflect her aesthetic sensibilities and vibrant personality. Known for her distinct personal style, Isheeta often experiments with stylish looks while maintaining an air of authenticity that resonates with her audience. Whether she’s sharing chic outfit ideas, documenting picturesque travel escapades, or offering glimpses into her day-to-day life, Isheeta’s profile serves as a creative hub for inspiration.

Perfect for those seeking fresh perspectives on style and adventure, her digital persona is both aspirational and accessible, embodying the essence of modern-day creativity and exploration. This fashion and lifestyle micro-influencer currently has 44.9K followers on her Instagram. She has also collaborated with brands, including Perfora, Urbanic, Urban Hook, Etchcraft Emporium, Red Teddy, Whynot IN, Alice 18, Kiki Beauty, The Glitter Stall, Sleepy OWL, Go Colors, and many others. Isheeta is not active on YouTube. Among the ocean of micro-influencers in lifestyle, Isheeta is surely one of the top ones to watch out for!

Isheeta Juneja on Instagram: @isheetajuneja_

Number of Followers: 89.8K

Dhruvisha Kaushika Jariwala

Dhruvisha Kaushika Jariwala is a fashion and lifestyle influencer based in India. She has gained recognition on Instagram, where she operates under the handle @thedhruvishajariwala, boasting a loyal following of 29,500. Her content focuses on themes such as fashion, beauty, lifestyle, and, occasionally, makeup and coffee. She is known for her engaging posts, including brand collaborations and influencer marketing campaigns, often featuring products related to skincare, haircare, and luxury items.

Dhruvisha’s work includes partnerships with brands like Garnier and Sebastian Professional, as well as promoting high-end products and events, such as the opening of Dyson’s demo store in Ahmedabad, Gujarat. Dhruvisha resides in Surat, India. She has also worked/promoted many brands. Including Maybelline, R&B Stores, Faces Canada, Sugar Pop Beauty, Santoor, Brissbella, Being Flawless, CeraVe, Moody, Mont Blanc, The Moms Co., Ponds, TRESemmé, Joy Skincare, and Noiant Skincare. Her space has many”get ready with me”/GRWM videos. Dhruvisha is a sought-after influencer for brands looking to enhance their visibility and reach amid the lifestyle micro-influencers.

Dhruvisha Kaushika Jariwala on Instagram:

Number of Followers: 29.5K

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Sudha Dinesh Jain

Sudha Dinesh Jain, known on Instagram as @thecrazy_explorer, is a travel, food, and lifestyle influencer based in Pune, India. She shares her love for exploration and food on social media and is a lawyer by profession. Her Instagram account features diverse content, ranging from her culinary experiences to travel adventures and lifestyle tips.

She has a follower base of 23,700 on the gram. Sudha is also active on YouTube under the handle @jsudha0502, where at times she posts travel and lifestyle videos, connecting with her audience through engaging vlogs. However, her YT channel has a very small number of subscribers. She has promoted brands like Avimee Herbal Oil, Estele, and Bobi/B.O.B.I. Cosmetics, etc.

Sudha Dinesh Jain on Instagram: @thecrazy_explorer

Number of Followers: 23.7K

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In the ever-evolving world of social media, micro-influencers in lifestyle have carved a niche by prioritizing authenticity over extravagance. As the digital landscape continues to favour trust and connection, lifestyle micro-influencers are not just creators—they’re community builders, shaping the future of social influence one authentic post at a time.