6 Creators From Rajasthan Captivating Gen Z on Social Media

Beyond the breathtaking palaces and vibrant festivals, Rajasthan boasts a burgeoning creative scene. A new generation of social media stars is taking the internet by storm, captivating Gen Z with their unique blend of tradition and modern flair. These Rajasthani influencers aren’t just following trends; they’re redefining fashion, beauty, and self-expression, all while celebrating their rich heritage.

Here are the top creators from Rajasthan that you need to follow:

• Komal Gudan

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Hailing from the “Pink City” of Jaipur, Komal Gudan is a force to be reckoned with.  More than just a “fashion blogger,” Komal has established herself as a trusted confidante for young women. Her YouTube channel, “Super Style Tips,” boasts over 3.8 million followers who tune in for insightful beauty tutorials, skincare routines, and honest product reviews. But Komal’s true magic lies in her ability to empower. Through her engaging videos and social media presence, she encourages her audience to embrace self-expression and build confidence through fashion and beauty choices.  Beyond tutorials, Komal shines as a fashion icon on Instagram, showcasing her effortlessly chic ensembles.

• Archi Vijayvargia

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Archi Vijayvargia’s infectious enthusiasm and impeccable fashion sense make her a rising star. Based in Ajmer, Archi began her journey as a fashion blogger, keeping her followers updated on the latest trends and sharing glimpses into her fun outings. What truly sets her apart is her ability to seamlessly blend Western and Indian wear. Her vibrant Instagram feed features a diverse range of outfits – from flowy kurtas paired with statement sneakers to chic dresses accessorized with traditional jewelry. Archi effortlessly pulls off any style, inspiring her audience to embrace their individuality and revamp their wardrobes.  Beyond being a style icon, Archi has cleverly leveraged her platform to collaborate with brands like Daniel Wellington and Bioderma. Her authentic content resonates with her audience, fostering a sense of trust and making her endorsements all the more impactful.

• Deepika Sharma

Deepika Sharma is more than just a fashion influencer; she’s a triple threat. This Jaipur native has carved a niche for herself as a fashion icon, a fitness enthusiast, and a successful entrepreneur. From sharing workout routines to showcasing her impeccable style, Deepika inspires Gen Z to prioritize self-care and embrace an active lifestyle.  Despite her bustling career, Deepika’s heritage remains at the heart of her fashion choices.  Whether she’s strolling through the streets of Jaipur or Mumbai, her ensembles often feature subtle nods to Rajasthani aesthetics.  This dedication to her heritage extends beyond personal style.  Deepika co-founded the clothing brand ‘Pomcha Jaipur,’ a platform for her to channel her creativity into curated collections that celebrate both tradition and modern trends.

• Nidhee Chhugani

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This Jodhpur-based tastemaker isn’t just about runway looks. Nidhee seamlessly blends fashion with food styling, creating a sensory experience for her followers. Her keen eye for detail elevates every outfit, inspiring Gen Z to experiment with accessorizing and embrace bold statements. Model, lifestyle, and fashion influencer Nidhee Chhugani brings a fresh perspective to the fashion scene, especially in her hometown of Jodhpur. Every outfit she wears gets elevated to new heights with her keen eye for detail and her knack for accessorizing, setting trends, and inspiring her audience to try something new. On her Instagram feed, she showcases stylish outfits and culinary delights with artistic flair. Nidhee creates a sensory experience that resonates deeply with her audience, offering a refreshing departure from traditional fashion content with impeccably plated and creatively styled meals.

• Deviya Singh Choudhary

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Deviya is a master of merging classic elegance with modern trends. This influencer goes beyond clothing, incorporating flawless makeup artistry into her style. Each ensemble becomes a work of art, showcasing timeless beauty and a captivating harmony between fashion and makeup. Deviya effortlessly pairs flared outfits with the perfect makeup, creating a harmonious and captivating aesthetic. She sets herself apart as a fashion maven for her ability to curate cohesive and visually stunning looks, whether she’s wearing classic silhouettes or experimenting with contemporary trends. Deviya’s specialty is blending fashion and makeup seamlessly, creating beautiful looks that are both elegant and enchanted.

• Deepali Moyal

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This rising star from Ajmer has captivated Gen Z with her mesmerizing dance moves and vibrant social media presence. Deepali’s journey from college student to choreographer and influencer is a testament to her infectious energy and artistic spirit. Her creative self-portraits, where dance meets photography and makeup, ignite inspiration and showcase her multifaceted talent.

This is just a taste of the incredible talent emerging from Rajasthan. Stay tuned for the next part, where we’ll meet three more trendsetters who are redefining fashion and self-expression for Gen Z!