Presenting The True Bihar: Ashish Kaushik and his UNDISCOVERED Mission

The power of social media inspired Ashish Kaushik to start his platform, The Undiscovered. This initiative touched many remarkable milestones by showcasing the untouched and unknown beauty of Bihar.

The Undiscovered: To Change Perceptions of Bihar

What Ashish Does?

His platform The Undiscovered is about spotlighting Bihar’s barely-known gems through eye-nourishing videos. Ashish’s team aims to end the negative stereotypes about the Bihar state, usually linked only with underdevelopment, criminal activities, uneducated, poor Infra and much more and show its natural beauty, history, and culture instead.

Ashish’s content attracted various clients, including companies from India, the USA and Fiji, simultaneously he collaborated with various departments in the Bihar government.

Where did he get featured?

His work has been featured in top media organisations like TOI, NBT, Dainik Jagran, Red FM, and Hindustan Times. This recognition highlights nothing else but the impact his videos make.

The Tutla Bhawani Waterfall: A Viral Moment for Ashish

Flowing in the Kaimur range of Rohtas district, Bihar, the Tutla Bhawani Waterfall he shot gained massive attention.
A drone video he shared pulled this waterfall into the spotlight. The videos captured lush greenery and towering mountains.
Shortly after the video went viral, over 2 lakh people visited, showing the power of digital storytelling.

Ashish’s Story of Passion and Consistency

Ashish Kaushik’s love for photography started in school and it wasn’t easy for his family to fund his passion. He worked part-time at a post office and faced several burdens, family struggles and societal biases. Despite all, he moved to Delhi only to face insults for his roots. This provoked him to prove that Bihar has a lot more to offer.
Driven by the negative portrayal of Bihar, Ashish felt it was upon himself to show the state’s unexplored stories, cultures and places hoping to inspire people to visit, value and appreciate.

Education, Achievements and Growth

• Ashish Kaushik earned a Bachelor’s degree in Mass Communication/Media Studies from Noida International University.
• Ashish’s videos have millions of views, putting Bihar’s landmarks and culture in the global spotlight.
• 38,100 followers may not seem like a lot yet, but Ashish’s growing influence speaks about the success of The Undiscovered in reshaping how the world views Bihar.
• In the last year, Ashish earned INR 10 lakh from videos and ad films. This is a testament to the business potential in content creation.

Challenges and Innovations

It is a rare case for someone to taste success without struggles. With limited revenue and the high cost of travel and equipment, Ashish faced financial challenges every day.
To capture the true essence of Bihar, Ashish invested in drones worth INR 1.5 lakh each. Though they faced technical issues like crashes and signal loss, his team worked through them. With growing recognition and reputation, approvals for drone use became more affordable.

Asish’s Work for the Community and Future Plans

Ashish’s work inspired many locals to start vlogging, documenting their experiences in Bihar and he teaches and helps them to capture the state’s beauty.
A state once considered an underdeveloped region is now being seen in a new light. The Undiscovered plays a crucial role in encouraging tourists, both local and international, to visit and explore Bihar.
Looking ahead, Ashish aims to launch a travel company primarily focused on promoting tourism in Bihar. As per him, their plans offer top-notch infrastructure and deep local knowledge and his vision will further elevate Bihar’s tourism.

To conclude but won’t get carried away.

Ashish believes, “When you do good work, good people and things come along,” a mantra that guides him always and helped achieve the Undiscovered to where it is today.
From overcoming his problems to changing the problems of Bihar, Ashish Kaushik and his The Undiscovered prove that passion and consistency can transform anything you wish to.
For everyone who wants to explore Bihar or even start their own content journey, there is much to learn from the inspiring story.

Where to Find Ashish and his work?

Instagram: @theundiscovered.in
Facebook: @theundiscovered.in
X: @callmekaushik_
YouTube: @TheUndiscovered
LinkedIn: Ashish Kaushik