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MasterChef India 2023 finalist Aruna Vijay touches 500K followers on Insta

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MasterChef India 2023 finalist Aruna Vijay is on cloud nine as she hits half a million on social media platform Instagram.

Aruna Vijay was one tough competition in the above-mentioned cookery show. She treats and satiates her followers’ tastebuds by coming up with unique South Indian dishes’ recipes on her Insta handle. She adds her own touch in each dish and is applauded for retaining an Indian touch in her culinary skills.

It’s a big achievement for Aruna as she started the year with 80K followers and has touched the magic mark of 500K.

Aruna marked the moment by cutting a cake with her closed ones and shared a post and on her Instagram handle. She wrote, “This year has been nothing less than a miracle, started the year with 80 K followers, and never in my dream I thought of hitting this milestone!! I was so sceptical about investing in building my kitchen studio, not sure if I will get work. But all I can say is, God has been really really kind.

Thank you guys for showing your constant love & appreciation for my work. The one thing I have learnt is being consistent is the key. But all this wouldn’t have been possible without my fantastic team, who pushed me to do better. And my bestest half @vijay.lodha.”

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border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”></div> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;”></div></div></div><div style=”padding: 19% 0;”></div> <div style=”display:block; height:50px; margin:0 auto 12px; width:50px;”><svg width=”50px” height=”50px” viewBox=”0 0 60 60″ version=”1.1″ xmlns=”https://www.w3.org/2000/svg” xmlns:xlink=”https://www.w3.org/1999/xlink”><g stroke=”none” stroke-width=”1″ fill=”none” fill-rule=”evenodd”><g transform=”translate(-511.000000, -20.000000)” fill=”#000000″><g><path d=”M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631″></path></g></g></g></svg></div><div style=”padding-top: 8px;”> <div style=” color:#3897f0; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”><a href=”https://www.instagram.com/reel/CykfLhaSeqA/?utm_source=ig_embed&amp;utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;” target=”_blank”>A post shared by Aruna Vijay (@aruna_vijay_masterchef)</a></p></div></blockquote> <script async src=”//www.instagram.com/embed.js”></script>

 

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Food

#FitterBanegaIndia: Healthy Food Challenge for 180-days

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FitterBanegaIndia

Revant Himatsingka aka @foodpharmer is collaborating with @fittrwithjc #FitterBanegaIndia for the next 6 months of 2024. Jitendra Chowksey is the founder of Fittr, a health and fitness company, while Revant educates his 2.6 million insta-fam on healthy eating practices with a humorous touch. They’ve joined hands for a healthy food challenge to get fit together this year!

Revant launched #FitterBanegaIndia on 1 July 2024, to continue for the next 180 days of the year.

Revant and Jitendra encourage Indians to participate in this challenge by posting stories and reels on their Instagram handles with #FitterBanegaIndia and #SustainableFitness for the next 6 months, i.e., 180 days until January 1st, 2025.

Food Pharmer says, “I don’t believe in crazy diets and scary workouts. I believe in SUSTAINABLE FITNESS.” 

According to studies, 50% of Indians are unfit and only go for a walk as a workout, so here are the 4 sustainable fitness habits that they are encouraging us to follow:

1) Motion- 6000-8000 steps daily and 30 minutes of strength training 4 days a week. 

2) Nutrition- Balanced diet with protein in every meal.

3) Hydration- 3 liters of water daily.

4) Rest- 7 to 8 hours of sleep daily.

They encourage the participants to post stories or reels of them following these 4 sustainable fitness habits and tag them. They’ll reshare the stories and videos to encourage them with #SustainableFitness and #FitterBanegaIndia.

They are on a mission to get fitter sustainably for the next 6 months! Are you planning on getting fit with them?

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Food

Meet the Sikkimese Home Chef Behind Vlogginkitchen: Rinchen Wangdi Bhutia

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rinchen wangdi bhutia - the reelstars

Meet the man behind the momos that have taken Kolkata and social media by storm – Rinchen Wangdi Bhutia! Rinchen, originally from Sikkim, isn’t just another cloud kitchen owner. This Sikkemese home chef’s infectious personality and genuine love for cooking shine through in his daily vlogs, captivating hearts across India.

In every vlog, Rinchen warmly greets his audience with a simple, “Namaste, mera naam Rinchen hai aur mein Kolkata main cloud kitchen chalata hoon” (Hello, my name is Rinchen and I run a cloud kitchen in Kolkata).

From Call Centers to Culinary Calling

Rinchen’s journey began after completing his studies in Sikkim. He tried his hand at various jobs, from BPOs to aviation, but something was missing. In 2023, he took a leap of faith and quit his banking job. Back in Sikkim, with a passion for cooking simmering, Rinchen started creating cooking reels. Inspired by his Sikkimese heritage, he showcased the art of momo-making, a skill practically inborn for him. Rinchen’s talent for momos was undeniable, but his reels highlighted more than just deliciousness. His simple, down-to-earth vlogging style resonated with viewers. He quickly realized Sikkim wasn’t the ideal market for his momos, so Kolkata, the momo haven, beckoned.

Kolkata’s New Momo King

Rinchen returned to Kolkata, researched cloud kitchens, and with the support of friends, launched “Rinchen’s Momo.” His momos, boasting juicy fillings and perfectly thin wrappers, were an instant hit. He experimented with shapes and colors, introducing the now-famous rose momos.

His vlogs showcase not just his momo mastery but also his love for his adopted city. His viewers often see him enjoying delectable Bengali dishes, with “shukto” being his recent favorite.

Social Media Star and One-Man Show

Rinchen’s rise to fame has been nothing short of meteoric. He now juggles two Instagram accounts – one for his business with over 71.8K followers and another for his vlogs boasting a massive 371k audience! All within a few short months!

He attributes his success to Kolkata’s love for momos and his commitment to authenticity. Despite being a one-man army, Rinchen strives to fulfill every order, handling everything from grocery shopping to cooking and packing.

Recently, he was even invited as a guest judge on the Bengali reality cooking show hosted on @zeebanglaofficial; Randhane Bandhane.

This social media star from Sikkim is a local celebrity. He is a source of pride for his family, even if his father, a teacher, jokingly questions his unconventional career path.

Rinchen Wangdi Bhutia is proof that following your passion can lead to delicious success. So, the next time you crave momos in Kolkata, be sure to check out Rinchen’s Momo and experience the taste of social media fame in every bite!

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“Ei Sunny” Says Sahini Banerjee Before Cooking Up Feashts!

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sahini banerjee feashts - the reelstars

A food creator who’s journey into the world of cooking began at the tender age of five. However, driven by a curiosity about how ingredients transform into diverse flavors across dishes. Influenced by her grandmother’s minimalist approach to cooking. Furthermore, Sahini Banerjee found herself drawn to the kitchen despite her mother’s initial reservations. As a rebellious teenager, defying her mother’s wishes became a playful act of asserting her passion. And now, cooking up ‘feashts’ is what she does full-time and how!

“Ei Sunny Ki Khabi?” asks Sahini Banerjee

Fast-forward to today, Sahini has captured the hearts of food enthusiasts everywhere through her popular platform, Feashts. With a warm smile and a signature greeting of “Ei Sunny (insert dish) khabi?”, Sahini brings a delightful simplicity to her culinary videos that resonates deeply with her audience. And her husband Sunny saying yes with his “Haan Khabo” just makes everyone adore this couple more!

Last year, armed with a strong following of 120K on social media. Moreover, Sahini made the courageous decision to pursue Feashts full-time. This leap of faith has proven to be immensely rewarding. Besides, allowing her to share her love for food with even more people around the world. Now this home-cook/ food creator has a strong following of 563K on Instagram!

Try this simple but mouthwatering recipe from Feashts that we love:

Living as a ‘probashi Bangali’ in both the USA and now in Delhi. Besides, Sahini’s culinary creations reflect a harmonious blend of her Bengali roots and global influences. Her recipes, like the beloved Koraishutir Kochuri, resonate deeply with her diverse audience, bridging cultures through the universal language of food.

Sahini’s kitchen always has the quintessential Bengali pantry staples such as sugar, mustard oil, cumin seeds, paanch phoron, and kalo jeere. In another interview with The Telegraph, she shared that her comfort foods include Phyan bhaath and Nashville-style fried chicken, reflecting a mix of traditional comfort and international flavors.

Beyond her prowess in the kitchen, Sahini infuses personal touches into her content. Moreover, including naming her dog Paneer after his affinity for the cheese itself. This playful anecdote highlights her ability to weave personal stories into her culinary journey. However, creating a deeper connection with her audience.

Sahini Banerjee’s content is all about storytelling through food and sharing moments of joy with her community. With her genuine passion, infectious smile, and dedication to culinary artistry. Furthermore, Sahini continues to charm and inspire, one recipe at a time, proving that the love for food knows no boundaries.

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