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Nancy Tyagi Partners with Meesho For #MeeshoTrendz Campaign

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Nancy Tyagi teams up with Meesho app - The Reelstars

Meesho, an e-commerce marketplace, teamed up with fashion influencer Nancy Tyagi for its #MeeshoTrendz campaign. This campaign aimed to connect with Gen Z by featuring the latest fashion trends at affordable prices.

Meesho successfully concluded its #MeeshoTrendz contest, running from February 1 to May 30, 2024. The contest aimed to empower fashion enthusiasts, providing a platform for content creators to showcase their talents.
The contest encouraged participants to highlight the latest styles from Meesho’s curated #trendz collection. This initiative aimed to give budding creators the recognition they deserve, regardless of their follower count.

Massive Audience Reach with Nancy Tyagi

The #MeeshoTrendz contest received nearly 35,000 entries and reached over 455 million people. This widespread engagement helped establish Meesho as a leading trendy e-commerce fashion destination.

Renowned fashion influencer Nancy Tyagi, famous for her ‘Outfit from Scratch’ series on Instagram, served as the contest judge. Her involvement brought a unique perspective and credibility to the contest.

Soumitra Choubey, associate director – brand marketing at Meesho, highlighted the campaign’s goals. “Our #trendz campaign celebrates individuality and affordability. Nancy Tyagi’s role as a judge helps democratize the process, empowering new talent.”

Nancy Tyagi’s Journey and Insights

However, Nancy Tyagi expressed her excitement about judging the contest. “From my first viral Meesho haul to judging the #trendz contest, it’s been a fantastic journey. Congratulations to all the winners! Your talent inspires me, and I look forward to seeing your future success.” Nancy Tyagi recently made waves with her debut appearance at the Cannes festival, as part of the Brut contingent. Her self-styled and self-stitched costumes evoked praise from fans and critics alike. Moreover, Her rise to fame from a small town influencer to walking the red carpet at Cannes has catapulted Nancy Tyagi to the big league.

Winners were celebrated with personal billboards in their hometowns, featuring photos from an exclusive shoot in Bengaluru. Furthermore, The top five winners will have their mood boards showcased on Meesho, enhancing their social media influence.

Grand Prizes for Top Creators

The grand prize winner received a cash prize of 30 lakh rupees. The top five winners also received special prizes and benefits. Additionally, the top 500 winners collectively received prizes worth Rs 30 lakh.

Seasoned journalists covering interesting news about influencers and creators from the social world of Entertainment, Fashion, Beauty, Tech, Auto, Finance, Sports, and Healthcare. To pitch a story or to share a press release, write to us at info.thereelstars@gmail.com

Fashion

Draping Queens: Follow These Saree Influencers on Instagram

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Saree Influencers- The Reelstars

Saree fashion has evolved significantly over the years. From Banarasi sarees to Kanjeevaram, Chanderi, Patola, Bandhani, and more, saree fashion continues to grow, making this timeless garment relevant for every generation.

Saree fashion is heavily influenced by designers like Manish Malhotra, Sabyasachi Mukherjee, Manish Malhotra, and Anita Dongre, amongst others.

Even saree Influencers have gained significant popularity on social media, showcasing the elegance and versatility of the traditional Indian garment. These saree influencers often share styling tips and draping techniques, and promote various saree brands, blending conventional aesthetics with contemporary fashion trends.

One can create a variety of stylish looks with a saree, suitable for different occasions and personal preferences, and if you want to master the art of saree styling then here are the top saree influencers to follow on Instagram.

Tia Bhuva

Tia is a prominent face in the world of saree fashion who is known for her innovative draping techniques and modern take on traditional saree styling. She has gained a significant following on social media platforms, particularly on Instagram and YouTube, where she shares her tips and tutorials. She introduced the concept of saree shapewear, which helps in achieving a smooth and flattering silhouette under the saree.

Isha Borah

Isha Borah is a well-known influencer and content creator in the realm of saree fashion. Known for her elegant and innovative styling, she has carved a niche for herself by blending traditional saree aesthetics with modern trends. She is known for experimenting with fusion styles, such as pairing sarees with crop tops, jackets, and belts, creating unique and trendy looks.

Pooja Jagadeesh

Pooja is another notable figure in the saree fashion community who is known for her unique and stylish approach to traditional Indian wear. Her knowledge is saree is vast and focuses on their rich textures and intricate designs. The saree influencer adds a modern twist to traditional sarees by pairing them with contemporary blouses, jackets, and accessories.

Manjari Mishrra

Manjari often showcases traditional sarees like Banarasi, Kanjeevaram, and Chanderi, highlighting their rich designs and textures. She provides tutorials on different saree draping techniques, making it easy for her followers to recreate her looks. Her styling is often described as graceful and elegant, with a focus on classic beauty and modern sophistication.

Ashwini Narayan

Ashwini is known for her knowledge of a wide range of saree styles, from elegant and classic to bold and experimental, catering to diverse tastes and preferences. She creates looks for different occasions, from casual wear to festive events, helping her followers to choose the right saree for every event. This saree influencer is not afraid of experimenting with bold colours, patterns, and unconventional drapes, making her a trendsetter in the saree fashion community.

So next time if you plan to wear a saree, don’t forget to watch their tutorials and slay it all! 

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Here’s how Pavitra, Riya, Arissa are shining at Paris Haute Couture Week

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Arissa Khan at Paris Haute Couture Week - The Reelstars

It is that time of the year when Fashion Week returns to the fashion capital of the world, Paris Haute Couture Week. The biggest fashion houses are showcasing avant-garde collections and the attendees are bringing in their fashion. A-Game while they sit front row and witness, what appears to be a stimulating experience. Over the years, we have spotted our favourite reel stars attending fashion weeks and they do not disappoint when it comes to slaying their looks.

Here are 3 social media stars who are currently in Paris Haute to attend the couture week and have dropped one look each that the fashion police will surely approve of.

Pavitra Sagar

After nailing the maximalist aesthetic at the Milan Fashion Week earlier this year. Pavitra is back and she did not come to play. Pavitra attended the Rahul Mishra fashion show dressed by the designer. This look is so polished with the Pavitra touch. This pleated voluminous yet subdued caped gown in every colour possible is not an easy look to carry. But Pavitra Sagar looks radiant and at ease like it’s no big deal. Also, her accessory game is unmatched as always.

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Riya Jain

Riya Jain, one of the OG fashion influencers, was in attendance at the Vaishali Shadangule show. However, Riya shared a glimpse of all that goes behind the scenes and during the show through her Instagram reel. She was dressed in the designer’s outfit – over the top and eminently suited for the biggest fashion week of the year.

Arissa Khan

After making heads turn at this year’s Cannes Film Festival with a fairytale look. Moreover, Arissa Khan is back to serve at the Paris Fashion Week. She too attended Vaishali’s show and was dressed by the designer in an exquisite dreamy white look. Moreover, that was accessorised with gold statement pieces. This fashionista surely knows how to bring in elegance that makes the dramatic silhouette work.

The fashion week is the busiest for everyone, fans and critics alike. Be it the designers, models, photographers, attendees and us as well. However, it’s the time of the year to keep up with ‘who what wore when’! Our favourite reel stars have dropped impressive first looks and all we can do is wait to see how they serve. Similarly, slay in the other looks from the Paris Haute Couture Week.

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10 Times Content Creator Heena Somani Recreated Bollywood Divas’ Iconic Looks

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Heena Somani-The Reelstars

Heena Somani is one talented content creator on social media who focuses on lifestyle, fashion, and beauty. Her engaging content and approachable style have garnered her a significant following thanks to her knowledge in the field of fashion and beauty. She often surprises her followers by recreating Bollywood’s divas’ iconic looks.

From Deepika Padukone’s Oscar look to Alia Bhatt’s Met Gala appearance to Kiara Advani’s bridal look, Heena Somani‘s ‘recreations’ will leave you awestruck. Take a look!

Deepika Padukone’s black look from the Oscars

Heena has perfectly recreated Deepika’s look from the Oscars, flawlessly matching the outfit with the neckpiece and bracelet.

Aishwarya Rai’s Devdas look

Who can forget Aishwarya’s iconic look from Devdas? It is one of the looks from Bollywood which can never go out of fashion. Heena has done justice by recreating the look loyally.

Kriti Sanon’s white pearl saree look

Kriti Sanon’s pearl-embellished blouse and saree look were once the talk of the town. Heena has beautifully recreated the look with the same kind of make-up. However, she has added dewy makeup, kohl eyes, rosy cheek tint, and nude lip tint.

Kiara Advani’s wedding look

There is no denying that Kiara Advani wore one of the best wedding lehengas seen in recent days. To date, girls try to recreate her looks but the way Heena has refashioned the look and make-up is applaud-worthy.

Nayantara’s regal bridal look

Well, looking at Nayantara’s wedding look and Heena’s creation, one would barely find any difference.

Alia Bhatt’s Met Gala look

Looking at Heena in Alia’s Met Gala look, wouldn’t you think you are looking at a doppelganger? From the saree to headgear to the make-up, Heena has left no stone unturned to recreate the same look.

Aditi Rao Hydari’s look from Heeramandi

Heeramandi. the latest blockbuster on Netflix, gained a huge response from fans for its storyline and exquisite styling of actors. Heena has recently recreated Aditi Rao Hydari’s look, donning similar heavy period jewellery and stunning, exquisitely embroidered attire.

Alia Bhatt’s bridal look

Alia looked stunning in her angelic bridal look. Her minimalistic and effortlesslook was loved by all. However, Heena made sure to recreate Alia’s bridal look as naturally as possible.

Anushka Sharma’s look from Ae Dil Hai Mushkil  

Like all the other looks, she successfully recreated Anushka’s appearance from Ae Dil Hai Mushkil.

Priyanka Chopra’s look as Kashibai

Last but not least, Heena’s look as Priyanka Chopra’s character Kashibai from the 2025 Sanjay Leela Bhansali film Bajirao Mastani is simply wow. We love how Heena has taken care of every minute detail.

Way to go, Heena, keep up the good work!

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