Lifestyle
PM Narendra Modi fetes 20 creators at National Creators Award 2024
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At the first ever National Creators Awards held in India, it was the country’s best known influencer who walked away with the loudest applause. When Shraddha Jain (Aiyyo Shraddha to her fans) went up to receive her award for ‘Best Creative Creator Female’ and gushed, “Your spontaneity has floored everyone today!”, she wasn’t far off the mark.
Prime Minister Narendra Modi, as the chief guest of the awards ceremony that honoured creator talent in the country on Friday morning, was at his charming best. The packed Bharat Mandapam in New Delhi resonated with calls of ‘Modi! Modi!’ as the PM warmed up to the awardees with smart repartee and ready witticisms. His self deprecating humor had his audience in splits. When Green Champ Creator Pankti Pandey, who happens to be a ‘fellow Amdavadi’ said in her speech that she would like to encourage people to undertake ‘waste audits’ of their homes to foster sustainable lifestyles, Modi quipped that Amdavadis “don’t waste anything, ever!” On a serious note, he added that he has launched ‘Mission Life’, an initiative that encourages everyone to adopt environment friendlier lifestyles.
Creators charmed by Modi
Modi urged ‘Cultural Ambassador creator’ Maithili Thakur to sing one of her wellknown devotional tracks on stage, and nudged ‘International Creator’ awardee Drew Hicks to address the audience in Hindi. He ribbed the slightly built Swacchata ambassador awardee Malhar Kalambe good naturedly, telling him that there were creators in the hall who could give him a few tips on eating well, eliciting guffaws from the audience. But Modi also lent a patient hearing to Malhar’s admission that he has had to bear taunts for having undertaken the task of cleaning up Mumbai’s public spaces. “Sometimes, you have to dirty your hands to get the city clean,” he told the prime minister. Modi quipped back, “Yes, sometimes you need such ‘safai’ during the elections too!”
Modi’s advice to creators hits the mark
The prime minister displayed a keen interest, knowledge and abiding passion for all of the creators’ work. To the Best Tech creator awardee Gaurav Chaudhary (Technical Guruji to fans), Modi was all praise but also urged Chaudhary to use his platform to democratise the use of technology in India, noting that it needs to reach the grassroots to be effective. “UPI should be accessible to all, not just to those in the big cities,” he said.
To Kamiya Jani of Curly Tales who walked away with the Best Travel Creator award, Modi had more words of advice. “Through your content, ask people to set aside a small part of their travel budgets on buying locally made produce, to rest for a while at the pilgrimage spots to absorb the vibes instead of rushing on to the next tourist spot.”
The prime minister quite obviously spoke from the heart, but as he emphasised more than once, not with an eye on the forthcoming Lok Sabha election. “Although of course, it’s Modi’s guarantee that I will host a similar event next year too!” he said to an elated audience.
When Kabita of Kabita’s Kitchen came up to receive her award for the Best Food Creator, Modi took a dig at his fellow Gujaratis again. “Why do Gujaratis hunt for Mexican and Chinese food in their hometowns, and when they travel, they only look for Gujarati food?” he quizzed her. On a serious note, he urged Kabita to create content that would create nutritional awareness, particularly around millets which the government is keen to popularise once again as a healthy food substitute.
Naman Deshmukh, who got the award for the best Tech and Gadeget Creator, was told by Modi to create content around the Atal Tinkering Labs, backed by the government, for young students. Science and mathematics studies are once again being sought after, after the success of the Chandrayaan expedition, he pointed out, and urged Deshmukh that creators like him should create content that fosters scientific temper among teenagers.
Keeping creators happy
boAt founder Aman Gupta was honoured with the Celebrity Creator award, and Gupta told Modi he was proud to announce that 70 per cent of the company’s products are now made in India, making the company the second largest audio brand in the world. Unsurprisingly, many of the National Creator Awards recepients were those who have had a positive connect with the government. The ruling BJP has roped in Ranveer Allahabadia (Best Disruptor Award) and Curly Tales’ Kamiya Jani for interviews with an eye on the elections. Ankit Baiyanpuria (Best Fitness Creator) has featured with Modi on his Swacchata campaign and talking about his 75 day physical fitness challenge in October 2023.
But there were others too, who received government recognition for their creative talent. Keerthika Govindhasamy known as Keerthi History, Laksh Dabal who promotes natural farming, heritage fasion icon Janhavi Singh, and nano creator Piyush Purohit who hails from Chamoli in Uttarakhand, found themseles being feted for their work.
A total of over 1.75 lakh nominations were entered for the 20 categories of the first edition of the National Creators Awards. Apart from a voting process, a 2 member jury comprising adman Prasoon Joshi and actor Rupali Ganguly vetted the awards. “These awards will over time, become a great motivator for creators,” the prime minister assured his audience in his speech after handing over the awards, which were streamed online.
Full List of National Creator Award Winners:
Disruptor of the Year award: Ranveer Allahbadia (BeerBiceps)
Best Creator in Education Category(Male & Female): Naman Deshmukh
Best Creator in Tech Category: Gaurav Chaudhary(Technical Guruji)
Favourite Travel Creator: Kamiya Jani
Best Health and Fitness Creator: Ankit Baiyanpuria
Best Creator in Food Category: Kabita Singh (Kabita’s
Kitchen)
Celebrity Creator of the Year: Aman Gupta
Green Champion’ Category: Pankhti Pandey
Best Storyteller: Keerthika Govindasamy
Cultural Ambassador of the Year: Maithili Thakur
Most Creative Creator Female: Shraddha Jain
Most Creative Creator Male: RJ Raunac
Heritage Fashion Icon Award: Jahnvi Singh
Best Creator for Social Change Award: Jaya Kishori
Best Micro Creator Award: Aridaman
Best Creator in Gaming Category Award: Nishchay
Swachhta Ambassador Award: Malhar Kalambe
Best International Creator Award: Drew Hicks, Kili Paul,
Cassandra Mae Spittmann
Best Nano Creator Award: Piyush Purohit
Most Impactful Agri Creator: Lakshay Dabas
The New India Champion Award: Abhi and Niyu
Lifestyle
Instagram Artists Who Spin Magic With Their Creations
![Artists on Instagram-The Reelstars](https://www.thereelstars.com/wp-content/uploads/2024/07/Untitled-design-1.png)
India’s art forms continue to evolve while preserving the country’s rich traditions. Talented artists are now taking to social media to showcase their talents. These Instagram artists spin magic with rangoli, paint, cloth and practically anything that’s close at hand!
Here’s The Reelstars sharing a few popular artists, painters, and sketchers who blow the minds of followers with their creations. Take a look!
Dhrisha Suroiwal
Drisha is a rangoli artist who creates intricate designs and faces on the surface of water. Rangoli creations are typically etched on the ground with coloured powders, flowers, or rice. However, creating rangoli patterns on water requires much patience and a steady hand. The results are mesmerizing. Drisha recently created a rangoli pattern that featured stand up comic Bharti Singh and her son.
Punam Choudhary
Punam is an artist and illusionist, who is quite popular on Instagram for her creations. She specialises in executing 3D designs on streets that look almost lifelike.
Maadhvan Goyal
Artist Maadhvan’s paintings are divine to watch. He sketches paintings of deities that convey spiritual and cultural meanings in the narratives of Hindu mythology.
Rob
Rob is a popular Goa based artist known for his dynamic and energetic style, often incorporating vivid colors and bold brushstrokes in his artworks. He is known for creating something unique out of waste products. He recently made a portrait of cricket legend Sachin Tendulkar out of soda cans.
Shintu Mourya
Give Shintu some chocolate, gutka, boxes, fruits, and vegetables, and he can create a painting from anything. With 1 million followers on Instagram, Shintu has taken the internet by storm with new creations each time. In this video, he has made a painting of cricketer Hardik Pandya and his wife Natasa Stankovic with the help of toothpaste.
Lifestyle
Senco Gold and Diamonds Collab With Sushant Divgikar to launch Pehchaan Anthem
![Pehchaan Anthem](https://www.thereelstars.com/wp-content/uploads/2024/06/Untitled-design-2-3.png)
Senco Gold and Diamonds, the Indian retail chain, has made a significant stride in supporting the LGBTQIA+ community with the launch of the “Pehchaan Anthem” in collaboration with Sushant Divgikar, aka Rani KoHenur. The anthem, a powerful expression of self-identity, not only resonates with the community but also provides a deeper understanding of the singer’s disposition and personality. This Pehchaan Anthem has had a profound impact on the LGBTQIA+ community. Similarly, providing a voice to their struggles and a platform for their self-expression.
Sushant’s Role in Senco Campaign
Being the voice of this campaign has been a significant milestone for Sushant and it displays the underlying declaration of self-identity unapologetically. The simple two-and-a-half-minute video acts as a symbol of a lament as well as a joyous declaration of their personality. The bold lyrics by Rohit Joshi and composition by Nishith Hegde and Ashwin Shriyan. However, summarize the true essence and struggle that the community faces. The symbolically accurate lyrics pay tribute to the fire blazing within and the drive. Moreover, that keeps them motivated to fight for the rights and opportunities that they deserve. The mesmerising symphony of individuality is displayed as Sushant stands tall in authentic glory.
The Brands Perspective:
The director and head of marketing and design at Senco Gold claims that music united. However, people in the same way that advocacy did, bringing people together to fight for a better world. They drove this campaign with the insight that an individual’s journey of self-discovery and finding their sexual orientation and unique preferences. He added that through powerful storytelling and vibrant sounds of acceptance and self-discovery.
People’s Perspective
The video has already gained 239K views in eight days on YouTube and 617K on Instagram. Although the campaign has received mixed responses, it has also managed to strike a chord. Furthermore, with a progressive-minded audience who chooses to support individuality and respect preferences. The campaign, with its powerful message and vibrant sounds of acceptance and self-discovery. However, has successfully uplifted and empowered the “Pehchaan” of the LGBTQIA+ community. This success is a beacon of hope for a more inclusive and accepting future.
Lifestyle
DIY Home Decor Influencers You Should Know
![DIY Home Decor Influencers You Should Know - The Reelstars](https://www.thereelstars.com/wp-content/uploads/2024/06/Home-Decor-.png)
DIY home decor influencers on social media have hacks that inspire you to transform your homes. Simple transformative ideas and artifacts placed aesthetically go a long way in making a simple home an artistic one. Furthermore, Here are some influencers we love who transform interiors with their hacks.
Influencers Inspiring through DIY & Decor Hacks:
Sandhya Majji @pinkpebblehome
Instagram Followers: 90.9K
![](https://www.thereelstars.com/wp-content/uploads/2024/06/IMG_20240626_160524-765x1024.jpg)
Sandhya Majji is a home decor blogger who makes classy decor videos. A former programme manager with Dell.
Sandhya is not just about home decor. She’s a travel enthusiast, documenting her adventures @pinkpebble, and a dedicated fitness enthusiast. Besides, Her diverse interests make her a well-rounded guide to all things home decor. Furthermore, Did we mention she’s a state level hockey player too?
Easy DIY Home Decor Hack by Sandhya:
Meenakshi Singh @decor_miniz
Instagram Followers: 255K
![](https://www.thereelstars.com/wp-content/uploads/2024/06/Screenshot_2024-06-26-16-01-47-92_1c337646f29875672b5a61192b9010f9-2-743x1024.jpg)
Meenakshi Singh is a product stylist and content creator based in Bhubaneswar, Odisha. She loves DIY home decor and lifestyle blogging and is also a mom blogger for her baby girl. Besides, She does product reviews that enhance her home with beautiful home decor pieces. Furthermore, She has collaborated with Window Deco, Amazon Home India, and Home Monde Lifestyle to name a few.
Here is how she styles her home with this DIY tealight diya:
Sunita Rawat @sunitas_creative_world
Instagram Followers: 66.7K
![](https://www.thereelstars.com/wp-content/uploads/2024/06/Screenshot_2024-06-26-15-59-53-44_1c337646f29875672b5a61192b9010f9-2-778x1024.jpg)
Sunita Rawat is passionate about home decor, DIYs, art and crafts. She also has a flair for creative jewellery design. However, She loves making aesthetic articles that add to her home decor.
Sunita currently has 258K Subscribers on YouTube. Moreover, where she regularly updates her fans with DIY hacks and artistic ideas to spruce up their homes.
Here is a DIY dream catcher made by Sunita in collaboration with Hobby India Official:
These DIY Home Decor Artists know how to make a home look incredible. Moreover, check their accounts and follow them to get inspiration for your home with DIY hacks.
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