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Regional Creators Take Over In Local Lingo

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Forget the curated feeds and the #blessed brigade. Social media is undergoing a revolution, and the new stars aren’t minted in the big city lights. They’re the folks emerging from the heartland, wielding a powerful weapon: their unique cultural identities.

Renowned YouTube personality and actor, Ashish Chanchlani, recently highlighted the growing influence of regional content creators in India. The numbers back it up – according to Statista, over 95% of video consumption on social media platforms in India is in regional languages.

Regional creators are carving their own paths, ditching the crowd in the hashtag jungle and embracing their local dialects like a badge of honor.

Kapil Kanpuriya (@kapilkanpuriya) from Kanpur didn’t need a fancy marketing team. His claim to fame? A lighthearted jab at corporate life – a video titled “How to be a Successful Corporate Slave” that exploded in 2021. But what truly set him apart? He delivered it in his native Awadhi Baiswari dialect.

In a landscape dominated by polished English and generic Hindi, Kanpuriya’s authenticity was a breath of fresh air. His sketches, brimming with the quirks of small-town life and hilarious banter in local lingo, became a viral sensation. Today, he boasts over 631,000 followers, a testament to the power of cultural connection.

Kanpuriya isn’t alone. Hundreds of regional creators are weaving their backgrounds into superpowers, including Neha Thombre (@neha_thombre). This village girl from Vidarbha faced a culture shock when she moved to Pune for engineering studies. However, trolled for her Marathi accent, she found her voice through a comedic play on social reformer Savitribai Phule.

Fast forward to a viral open mic performance, and Neha’s life took a dramatic turn. Moreover, enter “Thombre Bai,” a comedic persona tackling social issues like women’s property rights, all delivered in her native Waradi dialect. Her following skyrocketed overnight, proving that humor and social commentary can be a powerful one-two punch, especially when delivered with a regional flavor. Today, Neha’s content reaches over 126,000 followers, with her sketches tackling everything from voting rights to climate change.

Chandni Bhabhda is another Mumbai girl who started creating videos at 16, showcasing her talent for mimicry and Marwari. One of her viral hits, “One Girl, Seven Voices,” features her impersonating Bollywood actresses like Alia Bhatt and Kangana Ranaut. Besides, even after graduating law school, Bhabhda’s passion for content creation burned bright. Despite initial pushback from family who saw social media as a risky career choice. She’s carved her own path, proving that regional voices can resonate with massive audiences.

These creators are proving that relatable content, delivered in the language. And dialect that resonates with the audience, is the new gold standard. So, the next time you scroll through social media, ditch the curated feeds. And embrace the voices from beyond the big cities. You might just discover a hidden gem of humor, authenticity, and even a spark of social change. Moreover, from hilarious mimicry to social commentary with a regional twist, these creators are taking social media by storm, proving that language is no barrier to connection.

Anusuya is a content samurai, slaying mediocrity with creativity. This Calcutta-born and Bengaluru-raised girl loves crafting compelling content across all realms; social media posts that pop to website copy that sells. When she's not hunched over her laptop, you'll find her creating Pinterest boards for her next vacation or binge-watching Asian dramas.

Entertainment

Niharika NM Makes Her Tollywood Debut

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Niharika NM-The Reelstars

Popular content creator, comedian, and social media influencer Niharika NM, who is known for her humorous and relatable content, is back in the news. She recently made headlines after walking the red carpet at Cannes 2024 and now there are reports about making her Tollywood debut in a film produced by Geetha Arts.

Welcome to the Telugu Film Industry!

Yesterday (4 July) happened to be Niharika’s birthday. Hence, Geetha Arts shared a social media announcement post welcoming her to Tollywood. It reads, “Happiest Birthday to the exceptionally talented and stunning beauty @niharika_nm 🔥🎉❤️ Welcome to the Telugu Film Industry! Can’t wait to witness your charming performances on big screen.”

Take a look!

There is not much information about the project and the star cast but it seems it will be a game changer for Niharika.

About Niharika

Niharika was born in Chennai and raised in Bengaluru. She is an engineer who completed her MBA from Chapman University in California. She has gained a massive following on platforms like Instagram and YouTube for her funny skits, relatable anecdotes, and engaging videos.

She made her Hollywood debut in 2023 by playing a cameo in the popular Netflix series Big Mouth. She shared the screen with well-known personalities like Megan Thee Stallion, Jordan Peele, and Padma Lakshmi. Moreover, leaving a lasting impression with her comedic timing.

With a massive 3.4 million followers on Instagram and 2.86Mn subscribers on YouTube, proves her successful and impactful presence in the digital age. Her continued growth and influence demonstrate her potential to achieve even greater heights in the entertainment industry.

Here’s wishing her luck on her new beginning!

Keep reading The Reelstars for more!

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Satisfy Your K-Drama Cravings in July 2024 with These New Releases

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Ah, the bittersweet bliss of finishing a K-drama. The satisfaction of a story well-told lingers, but a void opens up – what show will fill the next binge-watching obsession? Fear not, fellow K-drama enthusiasts, for July 2024 brings a fresh wave of excitement! This month promises a smorgasbord of genres, from heart-stopping revenge to monstrous mayhem, ensuring there’s a perfect drama to ignite your next K-drama adventure. So, grab your favorite snacks, settle into your cozy corner, and prepare to be swept away by these great new releases!

July 2024 New Releases in K-Dramas:

For the Lovers of Romance and Revenge:

  • Red Swan (Disney+ Hotstar): Dive into a world of opulent lifestyles and scandalous secrets. This drama follows a top female golfer who seeks vengeance after her life unravels due to her husband’s betrayal. A mysterious bodyguard becomes her unlikely ally, and as they work together, a simmering romance unfolds amidst the tangled web of family drama. Starring the ever-charming Kim Ha Neul and the iconic Rain, Red Swan promises a thrilling blend of romance, revenge, and high-stakes intrigue.

For the Office Warriors:

  • The Auditors: Buckle up for a thrilling ride into the world of corporate espionage. “The Auditors” pits a seasoned, stoic audit team leader against a passionate rookie with a heart of gold. Witness the clash of personalities and ideologies as they navigate the treacherous waters of corporate corruption. Starring Shin Ha Kyun and Lee Jung Ha, this drama is perfect for those who enjoy sharp wit, complex characters, and the thrill of uncovering hidden truths.

For the Fans of Monstrous Mayhem:

  • Sweet Home 3 (Netflix): Get ready for the epic conclusion of the popular monster apocalypse series, Sweet Home! Song Kang (*eeeeee!*) returns after his military service to reprise his role as Cha Hyun-su, a young man battling his inner demons – literally. With monstrous beings wreaking havoc and humanity on the brink of extinction, Hyun-su and the remaining survivors must fight for survival in this heart-stopping finale. This season also marks the welcome return of Lee Do-hyun, making it an essential watch for fans of the series and those who crave high-octane monster action.
  • Good Partner (Viki): Sharpen your pencils and prepare for a courtroom showdown! “Good Partner” throws two contrasting lawyers into the legal ring. A feisty veteran attorney with a knack for dismantling marriages meets her match in a dedicated but inexperienced newbie. This clash of styles promises a delightful blend of legal battles, witty banter, and perhaps even a touch of unexpected camaraderie. Starring Jang Na Ra and Nam Ji Hyun, this drama is a must-watch for those who enjoy legal dramas with a dash of humor.

For the Thrill Seekers:

  • Tarot: Feeling brave? “Tarot” is an anthology series that will send chills down your spine. Each episode focuses on a different character who receives a cursed tarot card, leading them down a path of twisted fate. Brace yourself for a chilling exploration of the supernatural as seven individuals grapple with their destinies in this horror thriller masterpiece. Starring Cho Yeo Jeong and Park Ha Sun, “Tarot” promises a unique and unsettling viewing experience. Recognize this YouTuber-turned-actor from another popular reality show? (It’s Dex!)

So, mark your calendars, K-Drama enthusiasts! July 2024 promises to be a month filled with unforgettable characters, gripping storylines, and endless entertainment. With this diverse selection of new releases, there’s a perfect pick for every mood and preference. Happy watching!

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Entertainment

Sindhi Creators Sharing Sindhi Culture Through Their Content

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Sindhi Content Creators Enhancing Sindhi Culture - The Reelstars

With their unwavering dedication, Sindhi Content Creators are doing their best to keep the Sindhi Culture alive through their content creation skills. They tirelessly spread awareness about Sindhi textiles, language, food, songs, rituals, and festivities, ensuring the rich heritage of Sindhis.

Did you know? Sindhis worship Jhulelal—Varun Devta and they always greet everyone by saying “Jai Jhulelal.” 

Top Sindhi Content Creators:

Bhavisha Ramesh Jaisinghani @bhavisha.jaisinghani

Instagram followers: 46.6K 

Sindhi Content Creators Bhavisha Ramesh Jaisinghani

Bhavisha Ramesh Jaisinghani is a home chef from Ulhasnagar, Mumbai, who loves cooking Sindhi food and has become a content creator. She started creating content a year ago and has gained a massive following on her Instagram handle. Her daughter is her backbone in her content creation journey, as she handles her social media pages.

Bhavisha aims to make Sindhi food popular worldwide so that people know how beautifully it is prepared with all the special Sindhi spices.

Bhavisha has also been to India’s Master Chef thrice, but she couldn’t continue ahead due to her husband’s health issues. As a single mother, she’s stayed independent and conducts cooking and baking classes. Students from foreign come to her to learn cooking so that their simple cooking turns into a lip-smacking and delicious cuisine.

She teaches Sindhi, Chinese and Spanish cuisines amongst various other cuisines. Her home-cooked Majoon (dry fruits and mawa sweet), and Lola (made with wheat flour, jaggery, sugar and ghee) are delivered across countries like London, Dubai, Jamaica, Spain, South Africa, Jakarta and Karachi, Pakistan.

Gaurav Poptani @gauravpoptanimusic

Instagram followers: 3,226

Sindhi Content Creators Gaurav Poptani

Gaurav Poptani is a Sindhi singer from Akola, Maharashtra. His mother’s dream was to become a singer before her marriage, but due to restrictions from her family, she couldn’t fulfill her dream, so now Gaurav wants to fulfill her dream. Also, his mother, Bharti Poptani, released a Sindhi bhajan ‘Akhe jo Bhajan’ on YouTube. While learning to play the tabla, singing classes also used to take place there and gradually Gaurav started getting fascinated by singing and learning it, too. He used to learn Hindustani classical singing, wherein he learned a few Raags and applied that to his Sindhi singing journey.

Being a self-trained Sindhi singer was a challenging journey for him. Gaurav also won a few singing competitions held in Akola, where his name was published in the newspaper, and that’s how he became famous.  In 2023, he released his two Sindhi songs, “Sindhi Mithdi Boli” and “Chaliye Jo Melo,” on Spotify and YouTube. He also hosts shows as a Sindhi Singer for Sindhi events across India. His shows are held in Amravati, Akola, Satna, Bhusaval, Gondia, and many other places. A new sindhi song, based on “Maa,” will be released soon, as it has never happened before in the Sindhi industry, and will be sung by Gaurav Poptani. 

Lakhan Gurdasani @thesindhshow

Instagram Followers: 32K

Lakhan Gurdasani is a Sindhi podcaster from Thane, Mumbai. Lakhan, the host of ‘The Sindh Show’, started this channel exactly a year ago in 2023 and he has almost completed half a century of episodes, with 6 seasons and 8 episodes each which is a wonderful way of presenting Sindhi culture and creating awareness about Sindhis. Every language has its own podcast be it Hindi, Marathi, or Gujarati so why not a Podcast in Sindhi? That’s how Lakhan launched ‘The Sindh Show’. Before he was thinking of a name something like ‘Talk Show with Lakhan Gurdasani’ or ‘Chai Coffee with Lakhan Gurdasani.’ But he thought of doing something related to his mother tongue ‘Sindhi’, and that’s how ‘The Sindh Show’ came into existence. 

Lakhan started with a 4-member team and now has 9 people in his team. The Sindhi Show has completed 32K followers in a year on Instagram and on YouTube it’s about to complete 5K subscribers.

Lakhan is also a passionate singer. He sings in Hindi and Sindhi and holds shows across India, such as Jaipur, Jabalpur, Indore, Mumbai, etc. This is also a way in which he creates content to spread sindhi culture through his melodious voice. He also conducts Hindustani classical singing and guitar classes. 

Dr. Umesh Wadhavani @chaikokinutrition

Instagram followers: 16K

Dr. Umesh Wadhavani is originally from a small village in Gujarat called Piplod and currently resides in Pune. Studied for his Master’s in Healthcare Management from Oxford University in the UK and worked there for 11 years. Coming back to India due to the pandemic that was a time that he did not have anything to do, so he thought of content creation. He started creating videos in his farm in his village in Piplod, his nephew shot it, wherein he use to give health tips being a professional Nutritionist. Now, he has a 19-member team for his content creation.

Dr. Umesh wants people to live medicine-free lives, and he doesn’t believe in healing people with fancy diets but instead with homemade food. People started liking his content, so they approached him for personal consultations, corporate seminars, sessions at religious communities, and the Lions Club. He thought, what could be a better love language than our mother tongue, Sindhi? Thus, he started his Sindhi content creation journey with ‘Chai Koki Nutrition’. In just three months, he got 16K followers on this Instagram handle.

These budding sindhi content creators are contributing greatly to spreading awareness about Sindhi culture, to reach and teach their language all over the world. 

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