Adidas’ new campaign sheds light on ‘how elite athletes manage pressure’

Adidas has rounded up its star-studded lineup of athletes from around the globe for a campaign that’s all about beating pressure and reaching your athletic dreams. Think Messi, Rodman, and Mahomes, all singing the same tune: ‘You Got This.’ With the classic anthem “Under Pressure” by Queen ft. David Bowie as their soundtrack, they’re here to tell you that stress doesn’t stand a chance. The video has been uploaded on YouTube.

And guess what? Adidas isn’t just talking the talk; they’re walking the walk with some brainy backup from neuro11. By peeking inside the heads of everyday athletes and superstar pros like Martinez and Ogwumike, they’re uncovering the secrets to staying cool under pressure. So, whether you’re scoring goals like Bellingham or nailing landings like Malewski, Adidas has your playbook ready to help you shine when the stakes are high.

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