IPL 2024: Teams and influencers collab for maximum impact

The Indian Premier League (IPL) is poised to kick off its much-anticipated season on March 22, 2024. Each team is going all out to heighten the sporting excitement by roping in creators and influencers who will education, inform and entertain for the coming two months of cricket frenzy.

IPL Teams Join Forces with Creators

IPL franchisees are now collaborating with content creators and influencers to amplify engagement across their social media platforms. Recognizing the tournament’s immense popularity on social media, teams are leveraging these partnerships to connect with their fan base on a deeper level.

With cricket enthusiasts keen on exploring the off-the-field lives of their favorite players, IPL franchisees are not just competing on the pitch but also in the online realm. Teams are adopting diverse strategies, from sharing humorous reels featuring creators to offering glimpses into practice sessions and behind-the-scenes interactions.

Lucknow Super Giants (LSG): Partnered with Shubham Gaur, renowned for his topical comedy on Instagram, to create entertaining reels with players.

Royal Challengers Bangalore (RCB): Longstanding partnership with Danish Sait, aka Mr. Nags, famous for his quirky one-liners and unique interviews with cricketers.

Punjab Kings: Collaborated with stand-up comedians Piyush Sharma and Jasmeet to produce humorous reels featuring the team’s players.

Delhi Capitals (DC): Teamed up with Vibhu Varshney, known for his humorous reels, to engage fans with entertaining content, including light-hearted takes on player updates.

In addition to on-field prowess, IPL teams are excelling on social media platforms. Chennai Super Kings leads with 14 million Instagram followers, closely trailed by Mumbai Indians with 12.5 million. RCB boasts 12.3 million followers, followed by Kolkata Knight Riders (KKR) with 4.4 million, showcasing the league’s massive digital footprint.