Sports
Mahindra Racing Puts the Brakes on AI Influencer Amid Social Media Backlash
Mahindra Racing’s plans for an AI-generated female influencer, named Ava, and associated Instagram account @avabeyondreality, have been withdrawn following a substantial social media backlash, says a Reuters report. The team initially introduced Ava to “interact” with drivers and offer a fresh perspective on their endeavors in the electric championship, but the announcement faced widespread criticism.
Social media users expressed discontent, with one comment stating, “Motorsport companies/teams will do anything but hire actual women.” In response to the negative feedback, Team principal Frederic Bertrand addressed the concerns, emphasizing Mahindra Racing’s commitment to diversity, inclusion, and innovation. He acknowledged the value of the comments, indicating that they have decided to discontinue the AI influencer program.
While the Formula E series currently lacks female race drivers, it runs a ‘Girls on Track’ initiative catering to 12 to 18-year-olds. This program includes work experience, workshops, and the recognition of a participant on the podium after each race, highlighting the series’ commitment to promoting female inclusion.
As the Formula E gears up for its 10th season starting in Mexico City this weekend, Mahindra Racing’s decision to discontinue the AI influencer project reflects the importance of aligning with values of diversity and inclusivity within the motorsport community.
Sheetal Devi, an inspiring Indian para-archer, has defied the odds to become a symbol of strength and perseverance in the world of sports. Born with physical disabilities in the remote village of Loidhar in Jammu and Kashmir, Sheetal faced numerous challenges on her path to success. However, her unwavering dedication and relentless hard work propelled […]
As National Sports Day is here, it is time to highlight these young sports players who participated in the Paris Olympics 2024. These athletes belong to various sports and inspire the next generation to participate in sports. With their unwavering commitment and dedication to their sports, these players have courageously worked hard to achieve their […]
S8UL Esports is one of India’s leading sports organizations. It has established a solid position in the gaming industry by winning the “Best Content Group of the Year” award for three years in a row in Riyadh, Saudi Arabia, on 24 August 2024. This achievement is due to the outstanding gaming content presented by the gaming […]
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